How about Media College of Sun Yat-sen University?

Founded by Dr. Sun Yat-sen, Sun Yat-sen University has been a famous institution of higher learning in China and the largest comprehensive university in South China for more than 80 years. The School of Communication and Design of Sun Yat-sen University was established in May 2003. Located in the East Campus of Sun Yat-sen University in Guangzhou University Town. It is a young and dynamic new college of Sun Yat-sen University. The School of Communication and Design consists of three departments: journalism and communication, art design, new media and film production, which constitutes a dynamic structure with communication as the main body and comprehensive means of information transmission. Communication, as a prominent study in the 2 1 century, includes news, publishing, print media, space design, images, digital media and other fields, and has broad development prospects.

In 2003, the college began to recruit undergraduates, and now it has majors such as journalism, art design and digital media art; Master of Media Management and Master of Design Arts.

Idea of running a school

Build the School of Communication and Design into a new college with profound humanistic background and high-tech practical characteristics.

Always maintain an international vision and innovative vitality in discipline construction and academic research; Adhering to the spirit of comprehensive university in university education, we strive to make students develop in a balanced way in comprehensive quality and professional skills, and cultivate talents with comprehensive quality and courage to explore; In social practice, based on the needs of Guangdong and the economically developed areas in the Pearl River Delta, we should extensively participate in social and economic activities and establish a school-running model combining Industry-University-Research.

In order to highlight its characteristics, it is hoped that the Department of Journalism and Communication will be different from the Chinese Department and other established journalism schools, the Department of Art Design will be different from similar majors in the Academy of Fine Arts, and the Department of New Media and Film and Television will be different from the School of Information Science and Software. This means that the college needs to find another way and strive to run its own characteristics.

What are the characteristics? It is to find a new growth point that distinguishes our discipline from other similar majors.

From the reality that digital art develops rapidly and drives the growth of related industries, we are actually in an increasingly visual era today. Traditional and new media videos have formed an omnipresent new visual environment through paper media and electronic publications, movies, Internet, computer simulation and cyberspace, which fundamentally changed our understanding of the habituality and familiarity of social life. Various visual products have become a rapidly growing part of the cultural industry, which has effectively promoted the development of social economy. This shows that today's visual field, including the whole cultural industry related to vision, is more important than ever. At the same time, the education about vision, including theory and practice, is lagging behind.

We emphasize the intersection of liberal arts and science and engineering, take the intersection of visual characteristics in established majors as the core, establish a complete course of visual education, visual theory and visual practice, integrate related disciplines with "visual communication" and highlight their own development characteristics. At the same time, online education and digital art education, including animation and game design, will be the development focus in the next few years.