What work does website operation require every day?

1. Content construction 1. Provide content. Content is created around the needs of users. Through data analysis and market research, user behavior is analyzed to determine user needs. Providing useful content to users is main directions. (Currently, all of us at HC are doing this to provide content every day for original creation and distribution, and we are also constantly changing according to customer needs) 2. Incentivize users to contribute content. The construction of content initially involves operating personnel to create content. To attract users, when the website has gained a certain popularity, it must do the daily maintenance and management of the content, mainly through operational strategies to stimulate users to continuously create more content, and through continuous cycles, bring new users and generate more content. . (I think this model is more suitable for our Huicong industry website. Each industry website has unique resource advantages such as buyers, customer service, sales, and editors.) 3. After the product development matures, a management system can be implemented to tap loyal users. It is the communication community, allowing loyal users to manage and communicate, guiding users to maintain, and making content and discussions targeted. 2. User maintenance User maintenance is to manage the relationship between the website and the user group: 1. Establish and Improve the help system 2. Solve user feedback problems in a timely manner and provide them with better services (online customer service) 3. Actively invite users to experience and try new products, and allow users to participate in our website (database operation) 4. Properly set up virtual systems and hierarchical systems, and optimize and improve them during operations; 3. Product requirements Although products are the work of product personnel, during the operation process, operation personnel have the most contact with users, so that they can better Understanding the needs of users and constantly making suggestions for products is also what operations personnel have to do. Only products jointly planned by product and operation personnel can better meet the needs of users. 4. Data analysis (digital management) Data analysis is the most important part of product operation. Here are a few points: 1. Through data, you can understand the problems of the website. Each website will have data indicators to be analyzed: pv, uv, login number , number of members, number of posts, number of replies, etc. These data will change depending on the website. By analyzing changes in these data, you can understand what problems the website currently has. If you find the problem, you need to put forward optimization requirements for the website. . 2. The user’s behavior can be understood through data. Analyzing the user’s operation on the website through some specific data indicators is more conducive to understanding the user’s behavior, such as the page the user likes to enter the most and what content he likes to watch the most. A series of analyzes can further optimize the website in depth. 3. Document data recording forms (excel) and data reports (word) required for data analysis. 5. Activity plan. The development of the website requires activities to maintain. Generally, there are several activities. The first one is to guide users to create content. ; The second is to activate the atmosphere of the website and increase user group relations; the third is to enhance the brand of the website through external cooperation. Specific work that operators need to do: 1. Develop an activity plan for half a year: get a rough understanding of the product possibilities Prioritize what activities you need to do and think about them in your mind. Of course, as time changes, the activities will also change. 2. Collection of activities: Refer to other websites to see what activities other websites have done and collect them so that you can use them as a reference when making specific plans in the future. 3. Activity plan formulation: The document contents of the specific execution plan include theme, content, time and place, purpose, award setting, description, activity investment budget, etc. 4. Activity summary: Summarize the completed activities and output a summary report, including theme, time and place, purpose, implementation results, advantages and disadvantages of the activity, and actual budget.

6. Marketing plan During the promotion process, the website needs external marketing to improve the brand image of the website. The following points are explained: 1. Advertising cooperation 2. Channel cooperation 3. Viral marketing 4. Event marketing Not much is done for marketing, only a general I would like to explain a few points, and hope to learn and discuss with experienced experts. 7. Website competition analysis Analyzing similar websites is what all operators need to do. From the website perspective: mainly learn from the advantages of other websites and make up for the shortcomings of our website, read more and use more It can bring us more inspiration and make better suggestions for the website. From an operational perspective: While using other websites, think more about the operational ideas and profit models of other websites, and what kind of operational strategies you can apply to your own website. Key points of website analysis: website content, user group, website style, development direction, traffic, profit model, etc. 8. Operation summary Summary is to better operate the website, not to make excuses for failure. ]3 Don’t say that website operation is promotion, editing, product planning, user experience design and other things. It is far more complicated than these things that can be listed. I don’t say it is complicated, because the details are not difficult, and there are too many points to pay attention to. As a result, there have always been shortcomings in many points, causing losses in the operation process. 4. To operate well, you must be familiar with the industry, the characteristics and profit models of certain types of websites, otherwise there will never be a good ending. It is also recommended to go deep into a certain industry website, or a certain type of website based on your personal preferences and experience. If you study and accumulate information on websites and become proficient in certain website operation modes, you will be able to better grasp the key points of operating these websites. 5. To operate a website, you need to have high comprehensive ability and a wide range of knowledge. You also need to have strong teamwork and ability to withstand pressure. If you don’t have some basic qualities, you don’t have to operate it. You can just make a small website and optimize it. Earning advertising fees is at least not very tiring, and supporting yourself is not a problem. 6 In 2009, website operation, website planning, Internet product design, and user experience will be more deeply integrated into the daily operation and management of websites. Now is an era of overflowing websites. Why should users come to your website, let users like your website, and let users Frequently using your website is not as complicated or simple as you think. Users are always simpler and dumber than you think. Of course, demand always comes first, and secondly, it depends on your ability to operate. 7

If there is a website operation rookie show in 2009, I must go to it, not to show how much ability and technology I have, but to show my obsession and focus on website operation. This is also the case. Have today’s understanding of website operations. Beijing Painless Abortion Hospital 9

The employment situation this year is very bad. If you are still a student, it is recommended that you move closer to positions related to website operations, such as editors. Internet websites have a great demand for website operation talents. I In practice, some large and medium-sized enterprises that attach great importance to the online market now need their own teams to operate their websites, but they are struggling to find the right people.

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I don’t have many requirements for myself this year. I just hope that I can continue to fulfill my ideals, insist on becoming an expert or professional in some aspects of website operation, and never give up! What exactly does a website operator do? You can find out by going to the e-commerce talent website and looking at his recruitment requirements. They are very specific. You must find ways to promote the product, and guide users to understand, experience and use the product you are responsible for, and Obtain the needs of all parties from these channels... Let me talk about my opinions and experiences:

First of all: the person in charge of website operations, that is, the manager of this operation team, must first fully Understand the website you operate, understand the industry, understand the development trend of the Internet, and the situation of competitors, and have general control

The second is to be a team manager, as the leader of the operation team Managers must reasonably plan their departments and the division of labor among department personnel, formulate website development directions and website development goals, and subdivide them into the following employees. At the same time, they must establish a KPI assessment mechanism, implement monitoring of website operation status, and find out in a timely manner. Problems and propose solutions and adjustments

Then what needs to be done is the long-term development plan of the website, how to enhance the website brand, how to increase the website's influence, how to expand resource cooperation with online media, etc.

These are all based on thinking about what you should do, what is important, and what results it will have, and then implement it in detail

For specific implementation, you can do the following:

1. Do a good job in analyzing the current situation of the website, clarifying the overall development direction of the website, website model, competitor analysis, website long-term development plan, website short-term goals and planning

2. Team formation, positions Reasonable allocation, set up different positions according to different stages of the website, such as: website editor, seo/sem specialist, website promotion, website planning, website technology, website art design, marketing activity specialist, website customer service, etc., based on the characteristics of each position , specifying KPI assessment indicators, and working together as a team, this time reflects the management capabilities of a website operation manager

3. In-depth operation management, looking for new models based on the overall direction and development plan of the website and innovation points. After the foundation of website operation is stable, we will seek resource cooperation with large websites, media, and industries. At the same time, we can develop advertising budgets and marketing strategy directions, thereby expanding the website's brand influence and accelerating website development

In general, the real job of a website operation manager is to grasp the direction of website organization, manage the operation team well, achieve healthy and sustainable development, discover problems of the website and team in a timely manner, and make timely and correct decisions. and adjust strategies. In the current Internet environment, too many websites have been born, and there is also a shortage of management talents for website operations. Therefore, as a manager, it is more necessary to constantly recharge yourself and constantly work with some successful companies. Webmasters, successful website managers learn from experience, and at the same time constantly study the Internet and the industry of their own websites

That’s all I have written, I hope it can give you some help, don’t worry too much, just focus on it Manage your team, work hard on this site, and believe in yourself is the most important thing