How does Xiaobai cope with the interview of product operation?

For Xiao Bai, who is attending the interview for the first time, the easiest place to encounter, or the easiest place to step on thunder, is the problem of experience. The experience here is not only your work experience, but also some interview experience. So today, I summed up some interview skills that Xiao Bai can know and master in advance, hoping to help you find a job/internship in the future. I suggest collecting! First, the HR side examines what the HR in the Internet industry focuses on, which is generally different from other traditional industries, because HR in other industries may pay more attention to the stability of employees. However, due to the general job-hopping phenomenon of Internet companies themselves, the requirements for this piece will be slightly reduced, and the following three points will often be more valued: 1. Value Matching Enterprises Due to the strong corporate culture of Internet companies, different Internet companies have different mainstream user groups, so they pay more attention to the value matching of employees. For example, in the enterprise development path, Tencent focuses on products, Baidu focuses on technology, and Ali focuses on operations. The company's values can be reflected in your decision-making on major events, so HR may ask you how to make decisions when you encounter difficulties in student work/project development/internship or get resources. Even if you say that your experience is smooth and there are no ups and downs, HR will assume a certain situation for you to judge and answer these questions. What you need to do is to get as close as possible to the ideal answer of HR. If you can tolerate it, HR can tolerate it. It is ok to answer the ideal answer in HR's mind against your will occasionally, but don't go too far. What is the ideal answer? You need to learn about the daily work and life of this enterprise, the expectations of department heads and the strategic direction of the top leadership from various network platforms and predecessors. 2. Personality matching positions The personality expectations of different positions are also different, just like doing technology can be silent, but if it is a product, it must be eloquent. Although the performance in the previous group can basically tell whether you are extroverted or not, it is easy to pretend to be talkative for 60 minutes. So you need HR to further confirm whether your personality is suitable for being a product manager. As a product manager, it is not enough to be relatively cheerful and good at communication. You also need to think carefully, doubt everything, be curious about everything, be paranoid about Excellence, and have a strong desire to control the results. Only in this way can you ensure that when you have a good product design idea, you can solve all kinds of development difficulties, master technology, UI and vision, dare to question the "whimsy" of your superiors, not be influenced by the "false demand" of users, rationally face the imitation or even transcendence of competitors, and finally solve all kinds of incubating products at home and abroad. A person's character can be reflected not only from past experiences, but also from hobbies. For example, you have served as the president of the student union, and your communication skills and project management skills should be no big problem; If you say that you have made a lot of money by starting a business, HR will think that you have a big heart and strong ability. How long can you stay in this "grassroots"? If you say that you got a high score in the harp exam, HR will feel that you have the pursuit of art and the ability to persist in learning, but you have doubts about why you chose an unpopular instrument. One tip: You can diversify your experiences and hobbies in the conversation with HR, so as to dilute the misunderstanding brought by labeling individual HR. For example, I like playing football to ease being labeled as "withdrawn" because I like stand-alone games. But be true, don't be a bad boy who lies ~ In addition, you should take the initiative to tell the reason why you choose a certain life or decision, instead of asking HR questions or even giving you multiple-choice questions, otherwise the probability of being misunderstood will be higher. For example, you said that in your previous internship, you occasionally had a heated argument with people in your own department, so you must add that it was because their product design concepts were different, not because of poor communication and problems in task handover. 3. Internet products in the field of enthusiasm matching have multiple classifications, and different fields have different expectations for work hobbies and work enthusiasm. For example, taking products as an example, product managers have the following categories. 2B and 2C products are aimed at enterprise customers or individual users. Like Baidu, there are many big data products, which are used by enterprise personnel; Like Ali, there are many products aimed at sellers. For enterprise customers, commercial product managers are required to be interested in and familiar with business behavior, be willing to modify products according to the adjustment of superior strategy, be willing to have many business conversations and e-mails with customers, and even sometimes sacrifice some product functions and interactions for the commercial interests of customers or products. If it is a product for a large number of users, the product manager should have the enthusiasm of constantly polishing and quickly iterating the details of the product, and be able to communicate with the users in the forum and accept their complaints. Domestic products or foreign products often cannot directly bring enterprise income, and product managers with good service awareness can easily gain a sense of accomplishment in this product development. Therefore, during the interview, HR will carefully analyze your interest points, so it will ask you if the content of your previous project/internship is what you like, and may assign you a work department accordingly. After all, everyone knows that hard work is not sweet. If you don't know what department you will be assigned to, just answer truthfully ~ 2. What HR asks and how to answer the product manager's HR interview is similar to other positions, but HR will judge whether it is suitable for the company or the department according to your answer, so the answer strategy of job seekers should be different from other positions. Here are some common HR questions: 1. "Please introduce yourself briefly" Answer the key point correctly: Who are you? Several years of work experience (or graduation school) is the main achievement of work experience. Precautions: Don't read according to the resume, don't read according to the resume (say important things three times), speak freely for 3-5 minutes, then introduce yourself to HR, say a few more words about what is required in the company's job description, and pass one sentence if it has nothing to do with the position, but emphasize the working years. For example, you are applying for the position of product manager, but you have experience in development, so you should describe it as follows: "I have been doing Internet-related development in XXX company for 2 years", and you only need to brush it off without spending a lot of time on it. 2. "Why do you consider our company?" Answer the key point correctly: praise the target company in one sentence, but don't say too much. Don't say it is empty. You can choose one or more of the following: your own career plan shows that the company is attractive to you; Your own ability shows that your ability is suitable for the job requirements. 3. "Describe the one that impressed me the most in the past experience" Answer key points: working time is greater than 1 year: looking for job-related projects. If you have said it once in the previous "self-introduction", just mention task (t) here, and then mainly describe "why are you impressed". Graduate: If you have had similar post experience at school or during your internship, this is preferred. Otherwise, tell me about an experience of organizing activities at school. Star Rule: Context, Task, Action and Result Context: February-May, 2020 is the design period of the second edition of the system (time+goal) Task: As a product assistant, I completed many tasks such as demand analysis, product design, process analysis, document writing, etc., including: interviewing merchants, issuing questionnaires and assisting in data analysis, PRD document writing, and drawing business flow chart (completing tasks+) Visited many departments in nine properties, interviewed 18 senior executives and 27 middle managers, distributed four versions of questionnaires, and * * * recovered more than 600 valid questionnaires. More than 12000 original data (specific actions+listed data) were formed. As a result, more than 300 pages of requirements analysis document (PRD) were finally produced, which met the specifications of the project management department. The project successfully entered the development stage (achievement) 4. "What is the biggest difficulty you encounter in your work, and how to overcome it?" Answer key points: The regulations clearly explain where the difficulty lies. But the part that doesn't need a long talk about how to overcome it is mainly to explain the methodology used, such as what method to use, how to coordinate people, changes in mentality and other precautions: you need to show that you have strong anti-frustration ability and strong adaptability, you need to have real feelings, you don't need to exaggerate, and you need to prevent unreality. 5. "Do you know anything about our company's products or business?" Answer point: Always use it. Explain what you have used and done with this product, such as "I bought most things with Taobao APP"; In short, I feel and highlight my favorite points, such as "the home page recommendation is very accurate, and most of the things I buy are recommended by the home page." Not often. Explain a function, such as "I started to use it these days and feel that sharing this function is quite unique, which is rare on other apps." Note: Don't comment on pros and cons (unless HR asks). Don't comment on the whole industry. If the company has many products or businesses, describe the products of its relevant departments. If HR expresses friendly thanks to you, you can try to ask, "Is the department I interviewed mainly responsible for this product?" 6. "What are your strengths and weaknesses?" Key points: Advantages: Targeted answers in combination with job requirements. You can look at the job requirements in the recruitment information first, and be close to the answer. For example, when applying for a job in content operation, don't say that the writing is poor and the content is poorly organized: seek truth from facts, don't exaggerate advantages and avoid disadvantages, and answer "smartly" in combination with the job you are applying for. 7. "Do you have any questions?" Answer point: ask about business. Such as "the position of this business in the strategic development of the company", "your views on competing products in this business", "where is the difference of our core competitiveness" and "what is the form of this business division". Asking about the position. For example, "what business will this position mainly support in the future", "what is the advanced path of this position" and "what do you think is the most important ability and quality for this position". Ask yourself. For example, "What suggestions do you have for my development at this stage?" "What is the gap between me and the expectations of this position and the company?" "What are my shortcomings today? What suggestions do you have?" Note: No matter where you ask questions, you should be prepared in advance, know the company, know your position and know yourself. These problems can't be worked out smoothly in a short time. Even if I can think of them on the spot, I will hesitate and hesitate. HR will naturally notice that you are not fully prepared. This kind of answer is more about your attitude, which proves that you attach importance to this interview and are serious, and this kind of question is also prepared for some newcomers in the workplace, so that you will not lose points because of the final "openness". For advanced candidates, I suggest you add some simple background scenes to make the questions more specific and profound. "I have fully investigated the competitive products and found that with us; My understanding of this difference is that I want to see how we define this problem internally? " "May I ask some specific business questions? I was very interested in this data when I was reading the research report (financial report). I know this reflects the result of this business adjustment. As the person in charge of this business, I'm particularly curious about how you explained it in your last place of origin. How did we demonstrate these plans internally? " "I am currently studying (), and I am stuck in the bottleneck of () when doing the project. I am not satisfied with (), but there are some internal contradictions between these theories; Would you like to ask your views on this kind of problem? Is there any learning path in your experience and knowledge reserve that can help me solve this puzzle? " Third, the skill summary of dealing with HR 1. Don't overdo it, use HR's easy-to-understand communication skills, and don't talk about a company or project that you have practiced. For HR, these are all "once the sea was difficult for water", and the more you install them, the more frivolous you feel. And it may also make HR feel that you don't know how to put yourself in the other person's shoes, which is a taboo for product managers. On the contrary, if you can use some vivid metaphors to explain those complicated things, you can give yourself a lot of points. 2. Use humor to relieve aesthetic fatigue. After interviewing for a whole day and meeting so many people of all kinds, it is very easy to get aesthetic fatigue. If you can relax, laugh more, tell a joke that happened to you, and pay more humorous greetings, you may be able to move people with emotion and win HR with emotional intelligence. After all, who doesn't like people who can make people relaxed and happy? 3. Highlight the highlights to make HR unforgettable. On the interview day, there were too many "competing products of the same quality" with you. Even if you are an intern of BAT, president of student union, national scholarship and so on, if you have no outstanding selling point, the probability of being hired is still not high. Therefore, we must observe the strong curiosity of HR when talking about one thing, and then talk more about the content of this piece. Repeatedly speaking, your facial expressions will be richer, so that HR can remember one of your points, such as strong communication skills among departments and many skills in solving problems. I hope the above contents are helpful to you. If you fail in the first interview, don't be discouraged. Everyone is working step by step in Xiaobai. If you want to communicate with a small partner who has the same job-hunting goal as you, you can have a look: we have recently made a job-hunting learning community online. On the one hand, we need more students to join us and expand our team; On the other hand, we also hope to help more students grow up and find their favorite jobs quickly. You are also welcome to join us. If you are still in the confused period of your career and personal career development, want to improve yourself and find your career goals as soon as possible, or have problems in finding a job or switching to the Internet, and want to learn relevant Internet courses and methodologies, I recommend you to participate in the live broadcast of Zhiqun CEO Mary @ Mary, and take you to dismantle Tencent's project content, Ali and other Internet giants, and learn product thinking, bottom thinking and operational thinking. Click the link below to participate for free: Free course for a limited time: Product Manager and Designer 0 Foundation.