Excuse me, what are the site selection characteristics of Mengniu Group Hohhot and Linger Lesheng Economic Park? thank you

Hello, guests from afar! Today, our tourist destination is a famous dairy enterprise in Inner Mongolia Autonomous Region. Its breakfast milk, yogurt and leisure ice cream have been circulated among the general public for a long time. In 2005, the group and Hunan Satellite TV successfully held the "Super Girl" singing competition in 2005 and 2006, which won worldwide fame and set off a "Super Girl" craze in the hearts of the people all over the country! In 2006, the first prize winner of China's most influential brand high school was Mengniu Dairy (Group), the star of our national enterprise in Inner Mongolia Autonomous Region. Mengniu Dairy (Group) Industrial Tourism Zone was named "National Industrial Tourism Demonstration Site" by the National Tourism Administration in 2004. Before we visit the factory, let me give you a brief introduction of Mengniu Company. Mengniu was founded in July 1999, and its headquarters is located in Lesheng Economic Park, Helinger County, Hohhot City, Inner Mongolia. More than 100 products, mainly producing liquid milk, ice cream and milk powder, have jumped from116 in the national dairy industry in just six years, creating an unprecedented development speed. A guest wants to ask, who is the first one? By the way, it is also the leading enterprise in our region-Yili Group. Yes, the two companies have become the business cards of Hohhot and even the whole of Inner Mongolia, and become the pride of our Inner Mongolia! On August 28th, 2005, Hohhot, our capital, was officially named "China Milk Capital" by China Dairy Association. Now, in a central square of Hohhot (in front of the Inner Mongolia Museum), there is also a large stone carving of "China Milk Capital"-a new tourist highlight, which many overseas tourists come to visit! Mengniu is headquartered in Helinger County. Let me give you a brief introduction: Helinger is Mongolian, which means "twenty families" when translated into Chinese. In history, Helinger is a beautiful and rich place. Bi Lige, a famous poet in our region, once praised in Walking with the Forest that there is no way to sink in the sand, and he is in harmony with Linger bloom. Shows Ringo's prosperity. Linger's stewed mutton is also a must, which makes people memorable. However, in recent ten years, due to climate change and nine droughts in ten years, the per capita income of Helin County is getting lower and lower, and it has become a national key poverty-stricken county. However, the people of the county are United and finally found their own new way with everyone's efforts. Since Mengniu Group moved to Helin County in 1999, the economy of Helin County has made a qualitative leap. Nanshan park in Helin-Le Sheng Bai Ting Garden and China Coin Altar are attracting tourists from all directions with their unique styles. The most important enterprise here is China Enterprise Star Mengniu Group. Mengniu's performance is obvious to all: Mengniu Dairy has maintained a high-speed growth since the establishment of 1999, which makes people pay attention to Mengniu's fruitful achievements with amazing eyes. From June 5th to1October 9th, 2002, the 5th CEO Summit of Growth Enterprises in China was held in the Great Hall of the People. Among the top eight enterprises in China in 1999-200 1, Mengniu Dairy ranked first with the growth rate of 1947.3 1%. In 2003, after strict screening by China's manned spaceflight engineering department from market to factory and from factory to pasture, Mengniu milk was identified as the only "special milk for China astronauts"; At the same time, Mengniu factory was listed as a "global model factory" by Tetra Pak in Sweden, which is the first case in China. In June, 2004, Mengniu officially became the first Chinese mainland dairy company to be successfully listed in Hongkong. At present, the company has formed an annual production scale of 800,000 tons of liquid milk and 200,000 tons of ice cream. The products developed include liquid milk, ice cream, milk powder and so on 100 varieties. When a reporter interviewed local farmers in Inner Mongolia, he asked, "Why can you get rich?" ? "Raising cattle" is almost a unanimous answer, and it is not difficult to find the importance of dairy industry! There is a folk song circulating in the local area, "One cow per household, and the wife and children are hot on the kang; There are two cows in a family, so you don't have to worry about food and clothing; A family with three cows will build a foreign building in three or five years; A family has a group of cows, and we are even more cattle than Mengniu's old cows. " This shows the position of Mengniu Enterprise and its boss (current chairman) Niu Gensheng in people's minds. Niu Gensheng's wish is to bring all the money from the world, develop our domestic enterprises and create wealth for our people! Since its establishment several years ago, the company has become the largest "rice bowl-making enterprise" since the western development, leading 3 million domestic dairy farmers out of poverty and creating a miracle of economic development in Inner Mongolia and even China. Someone asked Niu Gensheng, what is the secret of your success? He said that the secret of success is to make ordinary things extraordinary. From the beginning of planning the enterprise, we have planted cultural foundations, such as "All rivers run into the sea, with extraordinary bearing", "Small victory depends on wisdom, and great victory depends on morality", "How to sweep the world without sweeping a house", adhering to the quality concept of "product equals character" and creating "Mengniu for a hundred years". As long as you walk into Mengniu factory, you will be attracted by those incisive corporate culture concepts and become a growth concept that is beneficial to everyone. In terms of employing people, there is also such a principle: "Be virtuous and talented, and be reused without exception; Have virtue but no talent, cultivate and use it; Only those without virtue restrict employment; Without virtue and talent, it is not important to use it resolutely. Niu has always believed that if talent is big and morality is not good, it may be very destructive to enterprises. Therefore, it is very, very important to manage people's hearts. Dear friends, although we don't visit rivers and mountains or historic sites today, we have gained a miracle and a modern enterprise today. Let's walk into Mengniu Group and feel everything! Dear friends, we have come to Mengniu Industrial Tourism Zone. Enter the factory of Mengniu headquarters, and visit the third-phase liquid milk factory, Mengniu Yuanyuan Community and Aoya Ranch respectively according to the reasonable tour route. 1. Phase III model factory: First of all, the first factory we visited was the phase III project of Mengniu, a global liquid milk model factory. Before entering the factory, you need to say some precautions in advance: first, non-halal food is not allowed to be brought into the factory; Secondly, try not to take pictures inside the factory; Third, try to walk in the factory with your right hand, take the yellow line to the inside, cross the road and take the zebra crossing. Please use disposable shoe covers when visiting the factory. Ok, let's start the tour now. The first thing that caught our eye was a growth trophy. This trophy is the 5th CEO Summit of Growth Enterprises in China on June 65438+1October 65438+September 2002, and it is one of the top 100 enterprises in China (unlisted and non-state-controlled) commended by the conference. The ranking of business income among national dairy enterprises rose from 1 1 16 to the second place, becoming a veritable growth champion. This is a trophy, which is enlarged in proportion. Let every employee of Mengniu and the guests who come to visit Mengniu factory remember Mengniu's achievements. We are now entering the third phase factory of Mengniu, where the fresh milk we drink every day is continuously produced. Phase III project: praised as "Tetra Pak Sweden Global Model Factory" by internationally renowned liquid milk production equipment suppliers, it is the full name of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. Phase III construction project with a total investment of 960 million yuan, covering an area of 65.438+0.6 million square meters and a construction area of 40,000 square meters. Its construction parameters and technical parameters have won the title of "first" for many times. At the end of 2002, the third phase of the project was put into use. The first, second and third phases of the project are all positioned as "top in China and leading in the world". The newly built third phase project has more than 20 production lines, with a daily processing capacity of 65,438+0,000 tons of fresh milk. It is the first single workshop with the largest number of production lines, the largest processing capacity and the highest degree of intelligence in the world. He has four remarkable "best": (1) The main body of the third phase project of the world's largest liquid milk monomer production workshop adopts long-span steel beam structure, all of which adopt color steel roof, equipped with advanced central air conditioning system and ERT management system, and has a relatively independent central control system. (2) The world's most advanced equipment and technology in the third phase all adopt the complete set of imported equipment from Tetra Pak Sweden, the most authoritative aseptic packer in the world. The whole production process is completely controlled by computer, and all production activities are carried out in sterile test tubes, so that vitamins and other nutrients contained in milk are retained to the maximum extent. Adopting the most advanced AL, Fas ~ (2+) standardized flash evaporation system in the world can accurately reduce the fat content of milk to below 0. 1, improve the solid content of milk, ensure the uniform and stable taste of milk, and fully show the delicate taste of Mengniu milk. (3) The stereoscopic intelligent warehouse with the largest scale and the highest degree of automation in the domestic dairy industry. This project has1.8000 warehouses, which can store1.4400 tons of milk. The warehousing, deployment and delivery of all goods are fully managed by computer automation. (4) The most intelligent and scientifically designed milk collection system in China. The milk collection system is divided into three main lines, with six milk storage bins, and the cooked milk system has eight tanks, all of which are equipped with monitoring devices such as liquid level sensing and temperature sensing. The generated data is directly fed back to the central control system, and the computer automatically recognizes and controls it. The "Phase IV Project" invested and constructed in 2003 has a total investment of 380 million yuan, covering an area of about 68,000 square meters and a construction area of 38,000 square meters, with a daily processing capacity of fresh milk 1 10,000 tons. This is our global model factory for the third phase of liquid milk. After visiting here, we visited the demonstration pasture. 2. Mengniu Aoya Demonstration Ranch, the largest pasture in China, is located in Helinger County, covering an area of 8,848 mu, with cows 1 10,000. It is the most efficient demonstration pasture in China at present. This ranch has four characteristics: first, China has the largest scale and the best facilities; Secondly, the first milking robot was introduced to China. Third, it has the characteristics of "five oceans"-foreigners, foreign cattle, foreign property rights, foreign management and foreign technology; Fourth, it is the unique "Ranch United Nations" in the world, which integrates multinational pastures; The pasture is divided into two demonstration areas: one is the grass planting demonstration area, which shows the high-quality pasture from 12 countries; The second is the cattle raising demonstration area, which displays all imported fine dairy cows with milk production between 8 tons-10 tons; It is the first time in the world that the Ranch United Nations has planted grass and raised cattle in one place. 3. Garden Community Next, we will visit the Garden Community, the living area of Mengniu employees. The name of the club means predestination. The community is located at the northern end of Lesheng Economic Park, adjacent to National Highway 209 in the west, quasi-four-star hotel of Dazheng Real Estate Company in the south and the ancient Bobei River in the north. The total project area is 200,000 square meters, and the construction area is about 70,000 square meters. High-grade residence 12 households, 3 14 households and 59 high-grade villas. The use area of high-grade houses ranges from 120 square meters to more than 200 square meters, and the use area of high-grade villas ranges from 280 square meters to 1000 square meters. From north to south, a stream winds through the community, making real fish and fake crabs comfortable. On the boulevard, there are wooden benches and stone benches with different shapes. The sculptures in the garden are lifelike, and pavilions, flower galleries and high altars make people linger. The green area of the community is 6.5438+0.3 million square meters, accounting for about 70% of the total project area. There are more than 70 species of precious trees and various fruit trees and shrubs, with a total of about 50,000 plants; Pinus sylvestris var. mongolica. Mongolian oak, Sophora japonica, Picea crassifolia, Chinese pine, Xinjiang poplar, clove, ebony, ginkgo, Mongolian oak, clove, etc. A picture that sets each other off into interest. The center of Yuanyuan Community is the central hall, where Mengniu employees rest and hold large-scale activities. The environment inside is very elegant, and there is a big turntable milking machine. In this way, it is a pioneering work to concentrate a variety of dairy farming and milking modes in one place and integrate dairy farming and milk production and processing technologies in several continents. This is really a bold innovation, unparalleled in the world. Ok, let's have a rest inside or take pictures outside. In 20 minutes, we will meet in the car outside the factory gate. Please look at your's watch, remember the time and the car number. Our bus number is Meng A ... Friends, please keep the appointment on time and be there or be square. I will wait for everyone to return to Hohhot by bus at the meeting place on time. Thank you!

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