The difference between Walter Disney and Disney.

Brand ownership, business scope and business strategy are different.

1, brand ownership is different: Disney is a brand owned by Walter Disney, while Walter Disney is a broader company, with many brands, including Disney, Pixar, Marvel Comics and so on.

2. Different business scope: Disney mainly focuses on entertainment, media and theme parks, while Walter Disney has a wider business scope, including film production, theme parks, hotels and retail.

3. Different business strategies: Disney pays attention to brand building and cultural communication in business strategies, and attracts consumers' attention and love by creating unique cartoon images and storylines. Walter Disney pays more attention to diversified development and innovation, and constantly introduces new products and services to meet the needs of consumers.