What are the main features and precautions of a buyer's shop?

The buyer's shop is a business model developed by Europeans, also called the buyer's business. In fact, every buyer's shop has its own unique characteristics. The following is the content of the buyer's shop I have compiled, I hope you like it!

Introduction of buyer's shop

The buyer's shop is a business model developed by Europeans, also called the buyer's business. It refers to the storefronts that choose different brands of fashion, accessories, jewelry, purses, shoes and cosmetics according to the unique fashion concepts and tastes of target customers. In Hongkong and Taiwan Province, this kind of shop is generally located in shopping malls, and it is an independent shop-in-shop. In Europe and America, this kind of shops mainly appear in the form of street shops, which has a history of nearly a hundred years.

The emergence of buyer's shops stems from consumers' dissatisfaction with the public aesthetics of specialty stores and department stores, so there have been some shops serving minority and distinctive consumers. These shops are characterized by many brands but single aesthetic taste. They buy goods for a predetermined consumer group, but the competitive advantage of the buyer's shop is just the same? It is taste!

Because buyers are very sensitive to goods and market reactions, every buyer is required to have a high degree of foresight about the goods, brands and market reactions he buys. Know when to buy those goods at what price, and then when to sell them at what price. This requires a good understanding of this market, a good understanding of the operation of this industry, and a good understanding of what kind of goods will have good returns. So an excellent buyer must be an expert in this industry. In addition, as an excellent buyer, you should always know the market, often go deep into the market to understand first-hand information, analyze and forecast. Pay attention to market trends and changes at any time and adjust your purchasing policy. So as to obtain first-hand information and the latest fashion information for the buyer's shop that serves it. The characteristics of the buyer's shop reflect the buyer's vision.

Since the birth of Europe, the buyer's shop has been working with? Fashion? 、? Unique? 、? Personalization? And so on. It is also the most concentrated place for buyers at present. They choose different brands of fashion, accessories, jewelry, purses, shoes and cosmetics according to the unique fashion concepts and tastes of their target customers, and integrate them in one store. This kind of shop is usually located in the shopping center. This is an independent shop in the shop. Shopping in the store? . Every product in the store can be regarded as a unique style label, and the store itself has a special original design to reflect its respected trend. Compared with large-scale comprehensive shopping malls and specialty stores that only sell one brand, fine products? It provides customers with rich and personalized consumption space and is regarded as the vane of urban fashion temperament.

Characteristics of the buyer's shop

1, a store provides dozens or even hundreds of fashion brands. What different consumer experiences did the store bring us? For a simple example, in 20 13 years, you can buy nearly 30 international fashion brands in Coppelia's shoe and bag store, 17 brands in clothing store NOCO, and more than 10 brands in underwear store ROUGE AMOUR. They are the most fashionable brands and best-selling goods in the world. In other words, the buyer will help you? Acquisition? Fashion from all over the world. According to the preferences of specific consumer groups, choose the fashion products that suit you internationally. Then, consumers can make further choices in these stores and buy the products that suit them best.

2. Buy first-line fashion products at a lower price. This model is convenient for consumers to choose products, and also provides opportunities to buy international trend brands at relatively low prices. ? The designs of some new brands are very fashionable and gradually popular abroad, but they have not yet become first-line brands. At this time, its price is not high, and consumers can buy these fashionable goods at a lower price through fashion shops. ? For shopping malls, fashion shops have created a strong fashion atmosphere, which is also conducive to the survival of the fittest of some brands.

You don't have to go far to find your own brand style. There are well-known brands at home and abroad in the buyer's shop, and even some famous designers' exclusive brands and limited edition clothes. Professional buyers buy different styles of clothes from all over the world, and position them according to the market and seasonal fashion trends, which provides great convenience for people in the city where the buyer's shop is located. You don't have to go abroad, you don't have to run around, you don't even have to compare in the same shopping mall, you can complete a long-span choice in one store. Here you can find clothes suitable for your fashion taste and tailor-made for your beauty!

The significance of the existence of the buyer's shop

The soul of an excellent fashion buyer's shop is goods, and as a buyer, he must stand at the forefront of fashion trends, understand industry norms and have the ability to distinguish goods. In addition, he must have a keen appreciation ability and be able to choose styles and brands that are not popular in China, even those that are not popular in 20 13. These are the basic qualities that buyers must have. The so-called buyer, according to the international common saying, is to travel around the world, always pay attention to all kinds of information, master a lot of information and orders, keep in touch with various suppliers, organize some sources of goods, and meet the different needs of various consumers. The industry that this kind of person is engaged in eventually creates amazing market value.

Therefore, a shop with all kinds of fashion buyers may lead a city to a self-created fashion road. It will guide people who are interested in fashion or those who are engaged in the fashion industry to develop some value that belongs to the city in a certain field.

Matters needing attention in the buyer's shop

1. Fashion buyers should have a brand-sensitive physique: they should have a unique critical eye for any brand to cater to the tastes of consumers and enterprises, and should reflect their most extreme ideas in the promotion of sales data and corporate image.

Some special brands, especially designer brands with higher prices, will show their clothes to invited buyers, who are real or potential customers. Model catwalk is a way to show new products to buyers at first, but in 20 13, its target is mainly the media and celebrities, who have an advantage over buyers in seating arrangement. Buyers should like this way, because a lot of media publicity means higher product sales. Some high-end brands are extremely picky about wholesalers who store products, and they only sell products to people who meet their strict standards. This is contrary to the usual practice of buyers, who are used to choosing popular brands when choosing goods in stock. Buyers lucky enough to be selected by those prestigious brands will find that the sales profit and sales volume of these brands are extremely low. However, it is worthwhile for vendors to store such products, because it can attract customers who are deeply attracted by the reputation of famous brands and want to buy them at low prices. On the other hand, brands that are famous through word of mouth rather than advertisements or model catwalks can enhance the image of stores. Buyers need to have a comprehensive understanding of consumers' lifestyles and cultures before they can define such products.

2. Market control ability: As the operator of the buyer's store, it is necessary to have the ability to open up the market. After finding a suitable clothing brand and style, he should have a strong ability to control, that is, the ability to analyze the data in the early, middle and late stages of current sales, and find out the object and sales situation of this clothing behind these data, so as to adapt to the market in a short time and do the best in clothing sales.

The development status of buyers' stores

The era of professional buyers has arrived, and those who take the lead in becoming fashion buyers are bound to become upstarts in the fashion workplace. Today, with the integration of international brands and domestic markets, they have become industry leaders and brand targets.

The professional ability of fashion buyers is no longer the attitude of fashion leaders, but more the ability of market, data, public relations, management and business negotiation.

Buyer's salary

The salary level of buyers with an annual income of 800,000 ~ 300,000 also makes many people have great interest in this profession and a mentality of letting go of challenges.

The professional ability, development potential and salary level of buyers directly determine that more people will join the team of professional buyers.

In addition to the ability of data analysis, fashion analysis and market consumption demand analysis, we should also master competitive product market research, feasibility data analysis of new products and projects, assist in new product development, carefully plan categories in combination with the overall strategy of brand companies, cooperate and communicate with product supply departments, and put forward planning schemes and professional sales and pricing suggestions according to product planning, technology, raw materials, design, selling point analysis and market feedback.

Occupation distribution of buyers

The professional quality of buyers is the reason why these brand companies and stores compete to introduce buyers.

There are agents, brand collection stores, French, British, Italian, Japanese, Spanish, Dutch and other clothing (accessories) brands that have entered China, buyers' stores, domestic brands that have changed their marketing strategies, designer brand stores, and NOCO Japan personalized fashion stores. Can respond quickly and take the lead in recruiting professional buyers. The market situation shows that fashion buyers have become a trend and professional buyers.