College students' plan to open a tea shop.

Template of college students' plan to open a tea shop.

In the rapidly developing society, business plans are more and more widely used in life. A perfect business plan can enhance the self-confidence of entrepreneurs, make it easier for entrepreneurs to control their own businesses and determine their own operations. How to draft a business plan? The following is a template of the plan for college students to open a tea shop, which I compiled for reference only. Let's have a look.

College students' plan to start a milk tea shop 1 1. Project introduction

Our store is an entrepreneurial project with less capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about X months, the operation and management of tea shops do not need much working capital, which is very suitable for small enterprises to start their own businesses. The name of our shop is xx, which is easy to remember and remember. Our goal is to attract customers and make big profits with the unique characteristics of ordinary tea shops. After a year to build the reputation of "xx", establish the brand effect, accumulate funds, and expand the business to other markets through research and pilot, so as to obtain greater benefits. Through continuous reform and gradual improvement in the course of operation, we will form a reputation, expand market share and form a chain of "xx" tea shops.

Second, the industry analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally around xx yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.

Three. Product/service introduction

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basically understand:

1, learn to taste milk tea;

2. Raw material formula;

3. Seasoning quantity and time;

4. Application of equipment and seasoning temperature;

5, seasoning techniques;

6. Preservation of milk tea;

7. Packaging requirements of milk tea;

8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.

Fourth, the store location.

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on. Especially for investors who are short of funds like us, in the calculation of breakeven, we will determine the location of the store according to the data that "the rent of the opposite store shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Verb (abbreviation of verb) decoration and equipment procurement

Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements.

Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate.

Human resource planning of intransitive verbs

With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.

According to everyone's different advantages and strengths, we arrange the staff of our store as follows: the store manager is responsible for purchasing raw materials, ensuring the quality of purchasing raw materials, controlling the inventory, ensuring the normal operation of the store and not overstocking too much money. Wu Dao, with many ideas and flexible brains, is responsible for the trial and research and development of new milk tea products and ensures that a new product is launched every week. Xie Wei is cautious, careful and responsible in financial work, counting income and controlling expenditure. Diligent, skilled, bold and careful, responsible for the operation and management of products, that is, the preparation of milk tea, to ensure the operation speed and serve customers.

One year later, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because being too smart is easy to betray our bones. In the recruitment, in order not to have too many property disputes in the future, we should try to avoid recruiting relatives and friends.

7. Market analysis and forecast, competitor analysis and the characteristics of our store.

Demand is at a large stage at present, and there is a growing trend in the future. At this stage, most competitors have no characteristics, and a few enterprises with characteristics have not been promoted. Therefore, if enterprises want to occupy a certain market position after entering the market, they must strive to create characteristics and attract people in a unique way. In the course of operation, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.

Eight, marketing strategy

1, advertisement

We will let customers know the company's popularity through leaflets, and we will put up posters at the door of the store to inform customers of the recent new products and recent promotional activities. Signs in storefronts use conspicuous colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.

2. Promotion plan

A to apply for membership, you need xx yuan/person, and you can apply for free if you spend over xx yuan at one time. Members can enjoy a 10% discount when using the membership card, and they will also receive blessings and gifts from our store at the birthday party.

B. It's refreshing to use strange and novel cups and straws.

C. lovers' cups and straws are used. Couples come, you can recommend a couple package and give gifts.

Launch special holiday products and activities in various festivals to attract customers.

E. Give a small gift when the one-time consumption reaches xx yuan. Sometimes you can send us a special T-shirt with the name of the store, which not only makes customers happy, but also enhances their popularity.

3. Price

There will be a special price two days before each new product goes on the market, and the rest will be sold at the average market price. Later, if you have your own brand, you will raise the price appropriately.

4. Team management

Every employee should do his job well. In important affairs, the manager will call people to discuss and make decisions.

Step 5 serve

The staff in the store should provide good service, keep a good mood, be careful and polite to customers, and don't lose your temper with customers.

Nine. Financial demand and application

1, principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for equipment procurement, product raw material procurement, store rent, pre-publicity and so on. It is estimated that it will cost about 30,000 yuan.

A, sealing machine xx yuan, freezer xx yuan, mixer xx yuan, water dispenser xx yuan, sealing film, cups, straws, various containers xx yuan.

B. Decoration: including signboards, door walls, etc. Xx yuan

C. Business equipment: including membership card fees, small gift fees, telephones, air conditioners and cash registers, totaling X million yuan.

D. Opening expenses: including registration, opening marketing and staff training. ***xx yuan.

E. Monthly operation and management cost: about xx yuan (1). Rental fee: xx yuan. (2) Water and electricity charges: xx yuan. (3) Telephone and Internet access fee: xx yuan. (4) Purchase fee: including transportation equipment use fee, which is xx yuan.

In the first year, the shopkeeper will make a monthly cash flow statement and a capital profit and loss statement, and quarterly in the second and third years.

3. Second investment

At this stage, our "xx" should have a certain popularity, a certain reputation among customers, a good share in the market and a good prospect. Our store will be greatly expanded and the service quality will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

X. Risk and risk management

In order to prevent damage and theft, the tea shop tries not to leave anyone for 24 hours. Arrange two people on duty every night, from 7: 30 pm to 7: 30 am. After 7: 30 am, other owners will take care of normal business hours (10: 00 am). In the future, with the expansion of the store or the increase of turnover, our store will take out insurance.

XI。 Medium and long-term planning

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time and close down after handling all the equipment and facilities within two years. One year later, if it is profitable as expected, it is planned to expand the business area, install several sets of sofas, establish more comfortable entertainment forms and provide music in the store in the next one to two years. If conditions permit, guitar playing and song ordering modes can be increased to provide customers with a more comfortable environment.

College students' plan to open a tea shop II. Selection of equipment for milk tea shop

Because we don't join other people's shops, we have to buy everything ourselves. Because we are a small business, we should try to find a good and cheap source of goods, and if we can't purchase good equipment, we will not only waste hundreds of dollars, but also lose many long-term customers. Don't be careless Matters needing attention in the specific use process will be listed in another article.

1, sealing machine

It is sold in shops selling cooking machinery and sealing equipment. ) It is equipped with a counter. Every letter, the counter will count, regardless of whether the power is connected or not. This is a mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, but where it is pulled off, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film

(The place where the sealing machine is sold will generally be matched with it. ) When purchasing, pay attention to the fact that the sealing film cannot be too thick. If it is too thick, it is easy to seal, and it is difficult to insert the straw, and the straw is inserted too hard, or the milk tea falls, or the cup is accidentally inserted. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.

3. Cup

Plastic products, plastic bags, etc. They are sold in shops, as well as sealing films, straws and so on. It is also sold in the store that sells sealing machines. ) generally 2000 boxes, unlimited sales. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.

Step 4: straws

Plastic products, plastic bags, cups, etc. Sell it in the store. There are not many shops for sale, so look carefully. After all, it is only used to hold milk tea, and there are not many places like cups. ) A big bag has xx bags, and each bag has xx small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft.

5. Agitator

Xx brand is better. Both materials and running time are better than messy brands such as xx, and the price is not expensive. There's nothing to say about this. It is best to buy it in a big shopping mall, and the after-sales service is better.

6. Water dispenser

In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. A lot of hot water is needed in winter, so I made a device myself to solve it.

7. containers

Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.

Second, the location of the tea shop

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This is not something to consider, but I have to consider the high cost of the bustling area. After a simple investigation of the bustling area of the county, I had to give up this idea. The annual rent and transfer fee of xx million yuan make me have no temper at all, so I have to find a better place.

One night, my girlfriend and I went out for a walk and found a small house for rent near xx Primary School. The next day, we agreed that the rent was not expensive. So I went back and thought about it: there is a kindergarten next to Experiment 2, with about 3,000 students. Most of the parents who go to school here work in government agencies. Students have money and parents don't care; There is only one street from the busiest road, and young people who go shopping have to walk part of it; One more thing, this road is one of the two roads leading to the mountain park. The shortcomings here are: students are the main consumer groups, students don't have much money, and students spend money in many ways, such as eating, drinking, using and playing. All from those pocket money; Students have two days off every week and two days off every year. During these holidays, business will be worse. But overall, it's still good, so I basically decided on this place.

Now it seems that opening a shop around the school should pay attention to the following points:

1, not too close to the school, about 50 meters, not too far, especially not to cross the fork in the road. Because it's too close, students have just left school, and they haven't thought of buying something to eat, or want to buy it. There are too many people, and the teacher is still nearby. Teachers are always educating pupils not to spend money recklessly. If it is too far away, it may have been taken home by parents. About 50 meters, there are the most people, and the car is difficult to walk. Students will want to buy delicious food when sitting in the car, but parents feel that they can't go out for a while anyway, so let their children buy a cup of milk tea to drink first, or buy some snacks to eat.

2. Health comes first. The food you cook may not be delicious (of course, the taste is also very important), but you must watch it and make people feel at ease. You must work hard on hygiene, and you must not suffer. For example, I spent a little money (the specific price will be listed later) to put up wallpaper on the wall, which looks very good.

3. Students can't see the process of making milk tea, or they can't see it at all. Be sure to keep a certain sense of mystery, otherwise students will lose their strong interest after a period of time. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because it is inevitable that there will be something uncomfortable to look at during the production process, such as foam. Among them, many parents will ask you questions about pigments, raw materials and shelf life. You must figure out how to answer them. Fourth, students like to join in the fun, and you must form a lively scene. Pupils, especially those in kindergartens, will be attracted by other children. In the process of buying, they will show off to other children: "Xiao Ming, I want to buy milk tea, don't you buy it?" . How do you think Xiao Ming will react!

At first, I didn't pay attention to this problem. Every time students leave school, I make twenty or thirty cups, which sell quickly after school. Later, when I discovered this problem, I only made one or two flavors, such as strawberry and chocolate, and sold a lot, thus extending the school time from half an hour to about 50 minutes, which was much more sold than before. Fifth, primary school students like small gifts and other things very much, not because of the amount of money, so they must engage in such activities. For example, before Children's Day on June 1st, I wrote a poster: Anyone who drinks more than ten cups will be given a gift! Although small gifts are just worthless things such as notebooks, ballpoint pens and small fans, many students will try their best to drink a dozen or twenty cups in order to get these small gifts. Even if parents know how many small gifts can be bought with the money for drinking milk tea, they will not make their children unhappy. In short, selling things around the school must make students feel very happy. It doesn't matter, but that feeling is the key.

One more thing: most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

The frustration of starting a business is inevitable, and good business will inevitably have competition from peers. Although customers will come to his store for consumption in the short term, they will compare and eventually feel that my products taste better and healthier. To open a bubble tea shop, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology.

Generally, a tea shop can recover its cost in a few months, and the fastest is two or three months. However, it is the taste, the management strategy and the unique milk tea publicity culture that is important for milk tea shops.

The plan for college students to open a tea shop 3 I. Basic information

1, company name: xx milk tea shop

2. Industry type: retail

3. Organizational form: individual industrial and commercial households

Main business scope: engineering college commercial street, people flow center.

4. Place of business: xx Institute of Engineering

Area: It covers an area of about xx square meters.

Reason for choosing this location: Because there is no shop specializing in milk tea in the college, this location is a crowded area with convenient transportation and very broad market prospects.

5. Personal information of entrepreneurs:

Name: xx

Gender: x

Age: x

Education level: xx

Relevant work experience: I used to work part-time in a tea shop, and I know a little about management, but I will increase my social practice and learn this knowledge in the future.

6. Members: one operator and two waiters.

Second, the project overview

I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for my career, I have always hoped to open my own tea shop to increase my income. Many tea shops attracted me, and I was very interested in them because of my insight when I went to drink tea. According to my experience, financial situation and understanding of today's society, I decided to act cautiously and think twice before acting, because there are certain risks and I am inexperienced. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a way of life, so we plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our goal.

Third, market research.

Tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about X months, the management of tea shop does not need much working capital, which is very suitable for small enterprises to start their own businesses.

Milk tea has a good development trend and great potential. However, we should pay attention to the following points:

1, management should have characteristics. There is no market for products without characteristics.

2. Whether the quality is good and the taste is consistent. Through contact with many colleagues, we have achieved great success in this respect.

3. Small shops should also professionally manage the work plan of the business plan of the tea shop.

4, timely understanding of consumer preferences and peer products, timely adjustment of products and tastes.

Fourth, the investigation of other tea shops.

1. Store hardware survey. It mainly includes: the investigation of the location, appearance, building structure and operating facilities of competitive shops.

2. Shop display layout survey

It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.

3, commodity ability survey. Investigate and analyze the complete variety, price range, quality and source of milk tea in competitive shops.

4. Shop management survey. Promotion, replenishment, display, environmental health investigation.

Verb (abbreviation for verb) business strategy

1, marketing strategy analysis

Print small business cards for delivery.

Accommodation on university campus is relatively concentrated, and students are basically in dormitories, so this direction can get very good publicity effect.

Put up advertisements.

Advertisements can be posted in crowded places on campus for publicity.

Online publicity.

Word of mouth communication.

You can increase consumer groups through the introduction of classmates and teachers.

2. service.

The service of the tea shop must be first-class and smiling.

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