Group development of Jiaduobao Group

Founded in 1995, it once represented the red jar "Wang Lao Ji", and now its trademark has been taken back by Guangzhou Pharmaceutical Group. 1999, the group established its first production base in the form of foreign capital in Chang 'an Town, Dongguan City, Guangdong Province, China. Subsequently, in order to meet the needs of national and overseas market expansion, the Group set up production bases in Zhejiang, Fujian, Beijing, Hubei and Qinghai after Guangdong.

Jiaduobao Group is a large-scale professional beverage production and sales enterprise headquartered in Hong Kong. 1995 launched the first red can "Wang Lao Ji", 1999 established a production base in Chang 'an Town, Dongguan City, Guangdong Province, China in the form of foreign capital. In line with the strategy of opening up the national market, the Group has set up production bases in Beijing, Zhejiang, Fujian and Guangzhou.

Jiaduobao's products include red canned herbal tea drinks and Kunlun Mountain Snow Mountain mineral water. The herbal tea produced by the company is made of pure Chinese herbal medicines, which has a unique function of clearing away heat and reducing fire. The sales network covers more than 30 provinces, municipalities and autonomous regions in Chinese mainland, and is exported to Southeast Asia, Europe and America.

The Group established Guangdong Jiaduobao Beverage & Food Co., Ltd. in Chang 'an Town, Dongguan, Guangdong Province on 1999, invested and established Jiaduobao Beverage Co., Ltd. in Beijing Economic and Technological Development Zone at the end of 2003, established Zhejiang Jiaduobao Beverage Co., Ltd. in Shaoxing City, Zhejiang Province in mid-2004, and invested in Fujian Jiaduobao Beverage Co., Ltd. in mid-2005.

1995 launched the first pot of red herbal tea, 1999 established a production base in Chang 'an Town, Dongguan City, Guangdong Province, China in the form of Hong Kong capital. On June 5438+1 October12003, Jiaduobao Group entrusted Mei Cheng Marketing Consulting Company to formulate the brand positioning strategy of Wang Laoji in red cans, positioning it as a drink to prevent getting angry, and established the slogan of' afraid of getting angry, drink Wang Laoji'. At the same time, in order to cooperate with the strategy of opening up the national market, the Group has set up a brand positioning strategy in Dongguan, Guangdong, Shaoxing, Zhejiang, Shishi, Fujian, Beijing, Hangzhou and Fujian.

Chairman of the Group: Chen Hongdao, former chairman of Jiaduobao Group and Chen Hongdao of Hong Kong Hongdao (Group) Co., Ltd., was suspected of bribing Li Yimin, then chairman of Guangzhou Pharmaceutical Group, 3 million yuan on 20/2. 2065 438+03. 5. 29 The Guangzhou Municipal People's Procuratorate said today that Chen Hongdao, the chairman of Jiaduobao's parent company Hong Kong Hongdao (Group) Co., Ltd., is still being pursued according to law. It is understood that in 2004, the Guangzhou Procuratorate filed an investigation on Chen Hongdao's suspected bribery crime, suspended the investigation in 2008, and resumed the investigation in June 20 12.