How does Coca-Cola Company obtain second-hand information?

Companies can obtain second-hand information in the following ways:

1. Market research: Coca-Cola Company will conduct market research and obtain second-hand information by collecting and analyzing data such as consumer behavior, buying habits and market trends. These materials can help companies understand market trends and optimize products and services.

2. Data analysis: Coca-Cola Company will collect and analyze sales data and consumer behavior data to understand consumer preferences and market trends. For example, a company may analyze the preferences of consumers in different regions and different age groups for its products in order to better position the products.

3. Industry reports and research: Coca-Cola Company may purchase industry reports and research to obtain information about industry trends and competitors. These reports and studies usually contain a lot of second-hand information.

4. Partner data: Coca-Cola Company may share data with its partners to get more second-hand information. For example, a company may share sales data with retailers to understand the sales of products in different regions and different retailers.

5. Public data: Coca-Cola may use public data, such as government statistics and industry reports, to obtain second-hand information. These data may include market size, consumer behavior, competitor information, etc.