Like Geely Great Wall in promoting high-end brands, will Dongfeng have a chance to get on board?

In order to elevate their brands, car companies have been working hard for this. In the field of traditional automobiles, Geely launched the Lynk & Co brand, Great Wall launched the WEY brand, and Chery launched the Xingtu brand.

In the field of new energy, when it comes to high-end brands in the past few years, the only ones that come to mind seem to be Tesla and NIO. However, in the past two years, more and more car companies have begun to launch their own High-end new energy brand. BAIC New Energy has launched ARCFOX, Geely has launched Geometry Auto, and now Dongfeng seems to be joining the competition among high-end new energy brands.

Recently, "It was learned that Dongfeng Group is preparing for a high-end new energy vehicle project, internally codenamed "Plan H." However, the current investment amount, manufacturing plant and other information for the project are still unclear.

Dongfeng Nissan Passenger Car Company was established in 2003. It adheres to the corporate vision of "People·Car·Life", the concept of "Half a Step Ahead" and the entrepreneurial spirit of unwillingness to be mediocre and courageous to pioneer, and continues to provide consumers with advanced, reliable Automotive products to meet the needs of intelligent interactive experience

Dongfeng Nissan Passenger Vehicle Technology Center has a total investment of 330 million yuan and a total area of ??200,000 square meters, making it the largest in southern China. The R&D base, which is also Nissan's fourth R&D center in the world, will work closely with the Nissan Technical Center in Japan and Nissan's European, American and Asian R&D bases to jointly develop and support subsequent vehicle models that will be invested in China in the future. Management and development.

Although there is currently no official information released, according to Dongfeng Company insiders, the high-end new energy vehicle is led by Dongfeng Company’s strategic planning department. It is an independent high-end brand and will be built and sold by itself. The channel is directly affiliated with the Hong Kong-listed company of Dongfeng Motor Group, and is not affiliated with the existing independent brand passenger car companies of Dongfeng Corporation.

In the field of new energy vehicles, Dongfeng also started its layout very early. It already has two new energy vehicle companies, namely Dongfeng Electric Vehicle Co., Ltd. and Yijiete New Energy Vehicle Co., Ltd.

As mentioned earlier, not only Dongfeng Motor, in order to promote its new energy vehicles. With the development of the energy vehicle business, many car companies have chosen to launch high-end independent brands.

First, let’s take a look at Geely Automobile, which already has mass-produced cars.

At the beginning of this year, Geely Group announced. With the latest brand structure, in addition to Geely Auto, Lynk & Co, Proton and Lotus, Geely New Energy will focus on the new energy market as a sub-brand with the same independent status.

Let’s take a look at the situation of Dongfeng H Division. It is now close to the middle of 2019. This division is still in recruitment status and has not announced relevant plans through formal official channels. Even if everything is going smoothly, it is still unclear. , it will not be until two or three years before the model is mass-produced.

If you ask whether Dongfeng is reliable in developing new energy vehicles, the answer can be given in the affirmative.

In the new business investment plan of Dongfeng Group from 2019 to 2023, it plans to invest 20 billion to develop new energy vehicles, autonomous driving, travel services, connected vehicles and other businesses. Among them, the new energy vehicle business investment will reach 8 billion, accounting for 40%, ranking No. 1.

And Dongfeng Group has a complete industrial chain layout for the development of new energy vehicles, and can produce the most critical motors, electronic control systems, and power batteries for new energy vehicles.

On the whole, although Dongfeng Group is not developing smoothly, its strength is there after all. However, the H plan launched this time has no advantage in time. If Dongfeng Group wants to regain its voice in the field of new energy vehicles, Dongfeng Group must. There are still many challenges to face.