Five classic essays on the responsibilities of real estate sales managers.

Formulate phased sales plans, organize the implementation of the annual work and sales plan of the sales department, and complete the sales plan. The following are five model articles about the responsibilities of real estate sales manager that I brought to you, hoping to help you!

Responsibilities of Real Estate Sales Manager 1

1. Be responsible for the overall operation of the sales center, organize the implementation of the company's sales resolutions, and complete the sales tasks assigned by the company.

2. Make phased sales plans, organize the implementation of the annual work and sales plan of the sales department, and complete the sales plan.

3. Assist and participate in the project sales plan.

4. Draw up the internal management organization setting scheme of the sales department, and the scope and standards of responsibilities of each post.

5. Work with the personnel department to formulate the basic management system of the sales department.

6. Train sales personnel, guide and coordinate field personnel, create a sales atmosphere, and assist in transactions.

7. Draw up the commission and reward scheme of the sales center.

8. Overall supervision, management and control of the sales site.

9. Formulate specific management regulations for employees in the sales center.

10. Submit the appointment and dismissal of employees in this department.

1 1. Submit the sales report in time and report the collected information, opinions and problems.

12. Make plans for staff recruitment, education and training.

13. Evaluate the employees of this department regularly, and punish or dismiss the employees who fail to pass the evaluation for many times.

14, responsible for completing various businesses of this department (such as sales, contracts, mortgages and dunning).

15, (coordinate and handle all kinds of complaints from customers and owners in time and feed back relevant information, and provide all kinds of services before and after sales.

16, responsible for signing and reviewing the subscription book of the sold units.

17. Participate in project planning, and be responsible for the formulation and implementation of the sales office, model house scheme and decoration standard scheme.

18. Exercise other rights granted by the company and superiors.

Responsibilities of real estate sales manager II

Responsible for communicating the relationship between superiors and subordinates, the relationship between departments and relevant departments inside and outside the company, clearing obstacles for departmental work, tapping resources for departmental work, improving efficiency and ensuring sales progress;

(1) Assist the marketing manager to promote the implementation and implementation of the Group's core values and strategies;

(2) Establish a good corporate image by creating a good marketing environment;

(3) According to the company's requirements, fully mobilize the enthusiasm of all employees at the sales site and create a good working atmosphere of unity and cooperation, high quality and high efficiency within the department;

(4) Understand the personality, advantages and disadvantages of every employee in this department, help employees realize the obstacles in the process of business growth, and cultivate their personal development ability;

(5) Decompose the work and tasks of the department into the work of each employee, and urge them to be completed;

(6) Evaluate the reputation and performance of on-site sales personnel, and be responsible for the recruitment, training, rewards and punishments and deployment of sales personnel.

2. Enterprise management

(1) Participate in the determination of the planning ideas of the previous project;

(2) Participate in making sales plans according to the overall business objectives of the company;

(3) According to the sales plan, participate in the formulation and adjustment of the sales plan (strategy) and promotion plan (strategy), and be responsible for the implementation of the specific sales plan;

(4) Control the sales rhythm and process; (5) Daily management of the sales site;

3. Consider formulating on-site sales workflow and standards, and organize employees to study and determine;

4, the department work and task decomposition to each employee, and guide the implementation. On this basis, the evaluation index system and salary system are established;

5, urge employees to strengthen learning, organize sales training, and support employees to practice new working methods or processes;

6, responsible for organizing sales staff to summarize and exchange marketing experience in time, strengthen business cultivation, and constantly improve business level;

7. Communicate the relationship between superiors and subordinates, departments and relevant departments inside and outside the company, clear the obstacles of departmental work, tap resources for departmental work, improve efficiency and ensure sales progress;

8. Cooperate with other departments of the company to provide them with market forecast, feedback and market support;

9, do a good job of engineering explanation, site owner complaints, etc.

Responsibilities of real estate sales manager 3

1, responsible for completing various businesses of this department (such as sales contract mortgage dunning).

2. Regularly assess the employees of this department, and punish or dismiss the employees who fail to pass the examination for many times.

3. Submit the sales report in time and report the collected information, opinions and problems.

4. Overall supervision, management and control of the sales site.

5. Preside over the overall operation of the sales center, organize the implementation of the company's resolutions on sales, and be responsible for completing the sales tasks assigned by the company.

6. (Coordinate, handle and solve all kinds of complaints from customers and owners in time and feed back relevant information, and earnestly do a good job in pre-sales and after-sales service.

7. Propose the appointment or dismissal of employees in this department.

8. Work with the personnel department to formulate the basic management system of the sales department.

9. Formulate the internal management organization setting scheme of the sales department, and the scope and standards of responsibilities of each post.

10, responsible for signing and reviewing the subscription book of sold units.

1 1. Make employee recruitment education and training plan.

12. Participate in the project planning, and be responsible for the formulation and implementation of the model house scheme and decoration standard scheme of the sales office.

13. Train sales personnel, guide and coordinate field personnel, create a sales atmosphere, and assist in transactions.

14. Assist and participate in the project sales plan.

15. Make phased sales plans, organize the implementation of the annual work and sales plan of the sales department, and complete the sales plan.

16. Formulate the commission and reward scheme of the sales center.

17, formulate specific management regulations for sales center employees.

18. Exercise other rights granted by the company and superiors.

Responsibilities of real estate sales manager 4

Overview of work

The real estate sales supervisor is the right-hand man of the real estate sales manager. He cooperates with the manager to do the daily management work. When the sales staff can't solve the problems raised by the customers, he is responsible for solving the problems raised by the customers, and is also responsible for the daily sales statistics.

Responsibilities of real estate sales supervisor

1. Responsible for market research and demand analysis;

2. Responsible for the annual sales forecast, target setting and decomposition;

3. Determine the target system and sales quota of the sales department;

4. Make sales plan and sales budget;

5. Be responsible for the management of sales channels and customers

6. Under the leadership of the sales manager, be responsible for the specific sales negotiation work and complete the sales target issued by the company;

7. Set up a sales team and train sales staff;

8. Evaluate sales performance and establish sales team.

Qualification of real estate sales supervisor

1. Rich customer resources and customer relationships, as well as excellent performance;

2. Strong market analysis, marketing and promotion capabilities;

3. Have good interpersonal communication and coordination skills, and the ability to analyze and solve problems;

4. Have good market judgment ability and development ability, and strong organizational management ability;

5. Familiar with the local real estate market and related policies and regulations, with work vitality and enterprising spirit;

6. Strong negotiation skills, excellent marketing skills, sales skills and persuasion skills;

7. Hardworking, enterprising, optimistic, honest and pragmatic.

Responsibilities of real estate sales manager 5

I. Responsibilities of the sales manager of the developer:

1, supervising and coordinating the work of sales agents and docking the work of the marketing director;

2. Grasp and communicate customer information in time, and comprehensively collect original customer information, including basic customer background information, consumption habits and psychology, attention and feedback on products. Supervise them to collect, standardize and archive data in time, and provide accurate information to the company at any time, so as to provide support for future customer service, product redesign, marketing and later customer maintenance.

3. Standardize every important work of daily management, strictly follow the standardized process, including the clear requirements of the sales site, fully control the daily dynamics, and adjust the work plan and content in time.

4. Be responsible for urging sales representatives to strictly abide by various rules and regulations, and improve gfd, service quality and service awareness. Establish a good service brand image of the company.

5. Spot check the computer resource management of sales staff to ensure that the data is completely correct. Grasp the sales and payment of the project, and notify the relevant departments for timely adjustment.

6. Pay attention to the details of project promotion under the guidance of the company's overall marketing ideas and marketing director. Communicate directly with the marketing director from a large level and overall sales control, and make and implement large sales strategies, positioning and promotion, advertising arrangements, etc. In the project promotion, it is necessary to control and supervise the operation mode and operation ideas of the agency company, and make active and timely adjustments in the case of poor market response.

7. In addition to controlling the business and sales direction, we will also take into account many external affairs such as early intervention, plot analysis, early planning approval, familiarity with the case site, understanding the market, making auxiliary design plans according to market demand, controlling the overall situation, and coordinating the timely communication between the agency and the developer.

Second, the specific work plan:

I put my focus on backstage support and whole-process supervision, and handed over most of the specific management work to the sales manager of the agency. I am mainly responsible for the provision of sales projects, as well as the overall control of daily sales orders and business quality. If I find any problems, I will directly negotiate with the sales manager of the agency company, which will not hurt Party B's work enthusiasm and the overall interests of the company. Specifically from the following aspects:

○ 1. Pursuing efficient and fine sales process control.

1, implement plan control and evaluation system

Strengthen process assessment and supervision. Increase the scope and content of assessment, standardize every important work of daily management, make standards as clear as possible, and quantify assessment indicators. Strictly follow the standardized process, including the clear requirements of the sales site, fully control the daily dynamics, and adjust the work plan and content in time.

2. Grasp and communicate customer information in time.

Collect customer's original information comprehensively, including customer's basic background information, consumption habits and psychology, product attention and feedback, and provide support for customer service, product redesign, marketing promotion and later customer maintenance.

In the process of sales, we often organize some customer appreciation activities for the needs of sales, or send flowers on customers' birthdays, send greeting cards on holidays and other daily customer emotional contacts. It is suggested to organize such activities in the name of the customer service center of the real estate company to better establish the company's service brand and pave the way for future customer service work.

3. Do a good job in sales control. Customize reasonable sales demand for Party B and strictly control the subscription renewal time.

When a customer subscribes, the sales company often agrees to sign a formal purchase contract with the customer within 7 days or less. However, in actual sales, some customers often delay signing the contract after subscription, and in order to retain customers (especially those who have completed their tasks in the current month), salespeople often do not clear customers who have not signed the contract on time. In this way, at the stage of rapid increase in project prices, customers move in at low prices, and developers lose their due profits. Strictly monitor the exchange/return of agents, and bring them into the monthly assessment scope of marketing work, and check them according to the order to prevent such problems from happening.

4. Strictly control the negotiation application of customers.

Salespeople are eager to clinch a deal, and it is easy to succumb to customers' demands, especially the customers' demands for changes in housing design. Therefore, we need to strictly control and manage customer negotiations in the sales process to avoid unnecessary trouble to the project construction.

As the sales manager of Party A, we should first learn to respect our cooperative team, especially not to put on airs and trust them fully (even if they make mistakes, you should learn to communicate with them in an appropriate way). In addition, we must do a good job of division of labor with Party B's team to avoid overlapping work. In the work communication, you must give Party B enough confidence to let him see the bright future of this project, thinking that in the eyes of Party B, you must have more information and inside information than them.

2. Strengthen the planning and control of marketing expenses.

Considering the investment and income of developers, one of them is to control marketing expenses, formulate sales cycle according to the general trend, and ensure reasonable profit maximization.

1. Reasonable budget for marketing and promotion expenses.

The amount of marketing expenses is determined according to the scale, grade, sales cycle (sales speed) and the proportion of competitive projects in the market.

2. Reasonably plan the use of marketing promotion fees.

For marketing promotion, we should make a reasonable plan in advance, which can be divided into whole case plan, annual plan, monthly plan and phased plan (according to the sales stage of the project). Prepare the promotion plan according to the above categories. After the monthly promotion is completed, analyze the incoming calls, visits and transactions brought by various promotion methods, evaluate the marketing promotion effect, and adjust the promotion means in the next stage in time.

3. Risk prevention management of marketing expenses

The marketing promotion expenses use the plan to reserve the risk prevention quota to ensure that there will be enough promotion expenses to support sales in the future.

4. Marketing partners and contract management

Partners in the marketing promotion process involve advertising companies, online media agents, printing companies, event performance companies, database companies and so on. The evaluation and cooperation of partners' resources directly affects the effectiveness and efficiency of the promotion work. Brokerage companies directly entrust and manage relevant partners on their behalf. Its advantage is that we can save manpower, but the problem is that the control of marketing promotion expenses cannot be implemented at the executive level. Therefore, it is necessary to build a promotion partner platform and an excellent external resource database to ensure the effectiveness and efficiency of the promotion work.

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