Hua Xia Bank 3311 customers refer to

3311 Customer and Institutional Customer Demand Analysis and Precision Marketing" was hosted by He Zhizhuan, deputy general manager of the strategic customer department of the head office, Liu Chunji, deputy manager of the strategic customer marketing office, Huang Heting, institutional customer office one, Beijing Branch Strategy Zhang Baoshan, deputy general manager of the customer department, and Lin Jing, general manager of the institutional business department of Nanjing Branch, served as guests. They discussed with the participants the needs and service plans of central enterprises, local state-owned enterprises, listed companies, strategic emerging industries, new infrastructure, and major types of institutional customers. The trainees brainstormed, shared opinions, and made suggestions to the head office department on the integration of institutional customer technology systems.

It is reported that Huaxia Bank has maintained good cooperative relations with platforms at all levels in Changsha County and Changsha Economic Development Zone. After the bank entered Hunan, it has provided a total of 7.397 billion yuan in credit funds to enterprises in districts and counties, including 2.778 billion yuan in on-balance sheet loans, 2.124 billion yuan in off-balance sheet business, and 2.745 billion yuan in direct investment from the head office, covering infrastructure construction. industries, construction machinery manufacturing, information and technology industry, comprehensive medical industry, wholesale and retail industry, etc., mainly used to support district and county infrastructure construction projects and the working capital required for business operations in the region, providing multi-channel and comprehensive support to districts and counties Economic construction.

Expanding the scale of dealers. In 2017, the automobile industry in Changsha Economic Development Zone exceeded 100 billion. Among them, Changfeng Cheetah, as one of the six major host companies in the park, is the backbone of Hunan's automobile industry. As a pioneer, Changfeng Group has made great contributions to the Hunan automobile industry. In 2015, Cheetah returned to vehicle manufacturing with its new model CS10. The rapid growth in vehicle sales has brought huge benefits to the company, especially its dealers. Financial pressure. How to help Cheetah Motors build a complete dealer system? Lu Jing, president of Hua Xia Bank Xingsha Branch, told reporters that in the face of the situation of Changfeng Group, Hua Xia Bank innovatively adopted "commercial note pledge cash management" supply chain integration. The financial service solution solves the huge financial pressure for dealers.

In this way, the scale of Cheetah Automobile brand dealers can be rapidly expanded by combining traditional bank credit and cash management, while ensuring legal compliance. And without increasing the risks and financial costs of banks and enterprises, it creatively solves the problem of dealer financing difficulties for Changfeng Group, a high-quality state-owned enterprise in Hunan Province, and provides the most powerful funds for the subsequent sales of Changfeng Automobile’s CS9 and new energy vehicles. Guarantee and successfully help Hunan Province’s automobile manufacturing exceed 1 million units in 2017. Opening a “green channel” for enterprises in the park The cooperation with Changfeng is just the tip of the iceberg in the Xingsha Branch of Hua Xia Bank’s active implementation of the head office’s “3311” strategy. Lu Jing said that Changsha. The county has played the role of "main battlefield, main position, and main force" in the city's industrial economy. Emerging industries such as integrated circuits, comprehensive health industry, residential industrialization, energy conservation and environmental protection, new materials, and modern service industries are booming and supported by multiple points. The industrial structure is becoming more and more perfect, and the new economic growth pole is accelerating.

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