Ding's main experience

Ding, founder and CEO of Yunchen Technology and Coca-Cola Mobile Phone. Ding used to be the director of financial center, general manager of South China Sales Center, general manager of Asian Games marketing and deputy editor-in-chief of Netease. Before joining Netease, he served as director of IT section and news director of 2 1 Century Business Herald. As a famous business model observer and financial writer, he has written bestsellers, such as The Rise and Fall of Jianlibao and Who is the Next Richest Man. Ding is also a guest lecturer at Peking University Institute of Economics, Tsinghua Institute of Finance and Business School of East China University of Science and Technology, and is also one of the most popular bosses in the column "You Are Me" of Tianjin Satellite TV. 20 15 10 was exploded and left to start a business. The new project is related to Internet finance and is a P2P enterprise.

Chinese name: Ding

Alias: Mrding Tucker.

Nationality: China.

Occupation: entrepreneur

Masterpiece: The rise and fall of Jianlibao, who is the next richest man.

Gender: male

Character experience

In August 2000, Ding joined Southern Metropolis Daily. He is the main founder and head of the Southern Metropolis Daily's financial weekly "Seeking Money", which is also the first professional weekly in the national urban media to focus on capital market reports.

In 2003, Ding joined "2 1 Century Business Herald" and successively served as director of IT department and news director. He is the main promoter of "2 1 Century Business Report" to report the new economy and new business model.

In March 2008, Ding joined Netease. Inc) and successively served as director of Netease Financial Center, general manager of South China Sales Center, general manager of Asian Games marketing, deputy editor-in-chief of Netease, and editor-in-chief of Netease video, and experienced the whole process of product definition, content operation, marketing and marketing of Internet products. During his tenure as the director of Netease Financial Center, he pioneered the original report of online media and was the main planner of the "Netease Economist Annual Meeting"; When he was the general manager of Netease Asian Games marketing, he achieved an impressive performance of Netease 20 10 Guangzhou Asian Games market sales revenue of over 100 million. The innovative copyright cooperation between Netease Video and LeTV has also created a new model of portal video business.

On June 20 12, Ding resigned and founded MornCloud. Ltd., mainly engaged in the distribution of Internet mobile phones and mobile Internet applications, has obtained over 100 million yuan of venture capital.

Mr. Ding is a well-known business model observer and financial writer, and has written bestsellers such as The Rise and Fall of Jianlibao and Who is the Next Richest Man. Ding is also a guest lecturer in entrepreneurship at Peking University Institute of Economics, Tsinghua Institute of Finance and Business School of East China University of Science and Technology.

20 13 as permanent members of the Boss group, the most professional job-seeking recruitment program in China, Ding and Coca-Cola, two people-friendly, pragmatic and happy images, have gradually come into more public view.

Enter the mobile phone market

On June 20 12, Ding, deputy editor-in-chief of Netease, left his job to start a business, which attracted media attention, but his business direction was kept secret. However, the layoffs have pushed Ding Hongxiu and Yunchen Technology, which he founded, to the forefront.

In the face of layoffs in the treasure house, Ding's "generous" conditions are: the same position, the same treatment; Foreign employees go to Beijing to solve 1 year housing; Help recommend family members for employment and children to go to school. These three commitments have been placed in a very conspicuous position in official website and the official Weibo of Yunchen Technology.

"Although it is a new army in the mobile phone industry, Yunchen Technology's Internet mobile phone direction and sincere recruitment conditions have been supported by many people online. We are also the first startup company officially invited by Motorola to participate in the re-employment of laid-off workers. " Ding stressed. On the same day, Yunchen Technology also sent a recruitment team to participate in the job fair held by Motorola in Beijing.

Launch Coca-Cola mobile phone

Yunchen Technology was founded in June 20 12 by Ding, former deputy editor-in-chief of Netease, and received tens of millions of dollars in Series A financing. Coca-Cola mobile phone is the first entrepreneurial project launched by Yunchen Technology. At present, Yunchen Technology Beijing team has more than 65,438+000 people, and recently recruited 65,438+00 new employees from Motorola.

Earlier, it was reported that the music player mainly promoted the big screen, and the price was between 999 yuan, using online sales channels.

65438+1On the morning of October 23rd 10, official website, a Coca-Cola mobile phone, posted a poster with the theme of "Mobile5.0", announcing that it would hold a new product launch conference on October 5th 165438. "We have some new ideas about Internet mobile phones. Come and talk when you are free."

Yunchen Technology did not disclose the specific configuration and price information of Coca-Cola mobile phones. Fang Ying, the company's public relations director, said, "Although the configuration is very good, Coca-Cola's thinking about' the ultimate Internet experience on mobile phones' is more valuable."

20 12, 1 1 year1October, Coca-Cola launched its first product. By September of 20 13, the sales of all products of Coca-Cola exceeded one million units, forming a tripartite trend of Internet mobile phone brands Xiaomi, Meizu and Coca-Cola.

Starting from Xiaomi mobile phone, the Internet mobile phone team is also expanding. In addition to Alibaba Cloud, Shanda, 360, Netease and other Internet giants, entrepreneurs have also entered this market, including this Coca-Cola mobile phone launched by Ding and this mobile phone announced by team Luo Yonghao.

Coca-Cola recently released the latest generation of flagship Coca-Cola 3, in which the crowdfunding free replacement model is particularly interesting. On February 8th, 65438 Yunchen Technology, Mr. Ding, founder and CEO of Coca-Cola Mobile Phone, and Ms. Dang Zishuo, director of crowdfunding operation department visited Zhongguancun Online "Fengyun Dialogue" and shared innovative ideas such as the crowdfunding model of Coca-Cola mobile phone.

At the same time of crowdfunding, Coca-Cola has also joined a very attractive measure, that is, users who participate in crowdfunding 1499 yuan will have the special treatment of changing the new machine for free every year. Obviously, this is a very favorable and key way to attract users to participate in crowdfunding. So, what prompted Coca-Cola to adopt such a slightly radical strategy at present? From Mr. Ding's speech, we can know that the key factor is the future trend. It said that the mobile phone industry will move towards convergence, and there will be less than 10 brands left. These brands will not be simple software or hardware companies, but a combination of software and hardware, with a market value of more than10 billion US dollars, which has become the traffic in the era of mobile Internet. Dominant, and internet thinking such as crowdfunding is the key to the competition between innovative brands such as Coca-Cola and traditional giants. Coca-Cola also hopes to get stuck quickly before shuffling, attract more partners to participate and help, and complete the shuffling quickly before the arrival.

Main work

He is the author of bestsellers such as The Rise and Fall of Jianlibao and Who is the Next Richest Man.