Since the media is so hot, why am I still insisting on SEO?

Since the media era, it is necessary to make a personal website. In the Internet age, a large number of people surf the Internet, browse and retrieve all kinds of information every day, so it is particularly necessary to make a personal website. However, in the wave of Internet development in recent ten years, many people have one or several physical accounts on different platforms, so QQ Group Marketing, WeChat Marketing, Weibo Marketing, Baidu Know Marketing, Baidu Library Marketing, Baidu Post Bar Marketing and so on. Are in full swing.

In the last two years, self-media accounts have been sought after by more and more content entrepreneurs. Self-media operation does not require a tall office location or a high degree. One computer is enough for one person. According to media reports, a group of rural women in the northern part of a province have become the main force of media operation. The tour leader said that their average salary reached 7594 yuan, and the average salary in Shanghai in 20 17 was 462 yuan less than them. In this way, we can not only make money from the media, but also broaden the influence of our own brands, and it is easy to make search rankings and form a fan economy!

Then, since the media has developed so well, is it necessary to invest a lot of manpower and material resources to build your own personal website?

The answer is yes. In fact, the personal website is equivalent to a self-media platform. You can publish whatever you want, and you don't have to entangle many restrictive rules of other platforms, because this is your own platform, and I have the right to speak, so you can make your own decisions.

Another advantage of doing your own website is the display of personalized domain names. Lei Jun of Xiaomi said that the difficulty of the Internet in the future lies in whether you can register a domain name that conforms to your own brand. Tencent's domain name is QQ, and Xiaomi's domain name is mi, JD. The domain name of COM is JD, the domain name of BAIDU is Baidu, and the domain name of 360 is 360. Nowadays, domain name resources are getting less and less, so it is very difficult to register a concise domain name, either by buying it at a high price like JD.COM or by registering a domain name with a long name. After all, not all of us, every company pursues a long name. For example, "Baoji has a group of teenagers with dreams. They believe that under the leadership of Uncle Niu, Miracle Network Technology Co., Ltd. will create life".

Even if it is so difficult to apply for a good domain name, we can only make the domain name fit the brand words, such as registering the domain name with the pinyin of the brand words, which is also a way to build a personal brand. With your own website, after the articles on your website are collected by search engines, the relevant information searched by others is XXX, not XXX-XXX. If the website has content and traffic, you can also mount Baidu Alliance to earn income. The most important thing is that you can introduce your products, technologies or services in detail, isn't it soon?

And with the continuous maturity of technology, the cost of building a website will not be too high. Basically, it is to bear the cost of domain name and space, and you can get it for 1000 yuan, but only if you know a little technology.

There are several points to pay attention to when building a personal website:

1 Choose your own "personal brand words". As I said before, a name is a domain name, and a domain name is also a name.

To make a simple blog or website, you don't need to be too gorgeous and beautiful. You can read the name and positioning of your website clearly, and then slowly make technical changes later.

Send a few articles to prove that this website has started to operate, and at the same time make the contact information of the website.

In the current media outlet, we can also be our own "self-media"!