How to be an excellent product manager for the job responsibilities of product managers in Internet companies?

First of all, you need to be healthy and able to withstand pressure.

Secondly, what you need to do is

I. Market research

Market research refers to understanding the growth of the corresponding market, the user portraits and usage scenarios of typical users, and the use of competing products, and verifying whether your (or company's) product ideas are reliable, with the ultimate goal of discovering potential opportunities for product innovation or improvement.

Second, product definition and design.

Product definition and design refers to determining the positioning and framework of the product, the business process of the product, and the functional design and detailed design in each process. Usually, the product manager needs to determine the product positioning, and then further collect the user's requirements according to the product positioning, so as to carry out related product design work such as process, module, function and details.

Three. Version planning and project management

Project management refers to people who lead different teams (including UI designers, development engineers, QA, marketing, operation, sales, customer service, etc. ) Complete the development and release of the corresponding version of the product on time within a certain time and resource budget.

In large companies, there is usually a project manager to handle most of the project management work, and the product manager only needs to provide support. However, in startups, product managers usually need to manage their own projects. In some companies, the technical director can also handle most project management affairs as a project manager. However, as a product manager, you must master relevant project management skills.

Fourth, product release and training.

Before the product goes online, some preparations should be made to ensure that the product can go online normally. The preparation of hardware environment, product official website, related innovation activities, product training of internal staff and other common things.

Verb (abbreviation of verb) data analysis and optimization experience

After the product goes online, we should pay attention to the data performance of the product in order to find problems in time, reduce risks and optimize the product experience. At the same time, paying attention to the changes of relevant data will also help us to evaluate the popularity of the new version and the advantages and disadvantages of related channels.