What's the difference between an Apple authorized store and a direct store?

1, product: the product quality is the same, but the direct stores have the richest inventory, such as some non-sales models: cellular version of 64G iPad, 64G iPhone and so on. At the same time, Apple's new products are given priority in direct stores, and authorized stores can only match a small amount of goods.

2. Price: Direct stores are basically priced according to official website, while products of authorized stores will have different discounts, such as Gome Suning.

3. After-sales: Both products are from the Bank of China, and after-sales service is also guaranteed nationwide.

4. Shopping environment: The direct store is designed by Apple himself, and the Apple demo prototype is richer and more convenient for the customer experience. In order to save costs, authorized stores will not be so complete in the demonstration prototype.

5. Employees: Apple's screening of shop assistants is much stricter than that of dealers. Even the position of shop assistant will be recruited by headhunters. However, for employees of authorized stores, Apple will have the same requirements and must participate in the assessment.

6. Convenience: Of course, authorized stores are more convenient than direct stores, and they can basically be found in second-and third-tier cities.