What is the theme of the public relations project planning activities of "Old Town Center"? How to plan activities and projects?

The theme is to deeply show the characteristics of Central Hong Kong to global tourists. Planning is through local level, global level and Hong Kong market level.

At the local level in Hong Kong, senior Hong Kong government officials and event supporters were invited to attend. At the global level, the story of 20 characters is presented in Central, and the characteristics of Central Hong Kong are shown to global tourists. Twenty representatives are arranged to take photos in different corners of Central, with classic characters introduced. At the market level, use the public relations of 16 target market to release news.

The old town center is a key promotion project launched by HKTB. It starts from Yunxian Street in the east, Jiandao in the south, Shuikou Street in the west and Queen's Road Central in the north, and hollywood road runs through it.