What do new media operations positions do?

According to a website survey, 55.2% of users open WeChat more than ten times a day, QQ more than five times, and Weibo more than three times a day. From this data, it can be seen that everyone has become interested in various social media Heavy reliance, so new media operations are very important.

New media operation is an operation method that uses WeChat, Weibo, APP, and other new media platforms for brand promotion and product marketing. By planning branded, high-quality, and widely disseminated online activities, we can enhance the visibility of new media and increase user participation. New media operations include content operations, channel operations, event operations, user operations, data operations, etc.

What needs to be done for new media operation?

1. Content collection

The key to new media operation is content operation. Then his first step is to collect content.

A: Explore user needs and user interests.

B: Pay attention to current affairs hot spots and analyze them from different angles.

C: Pay attention to your peers and know yourself and the enemy so that you can win every battle.

D: Keep learning, reading books and communicating, and sharing industry knowledge.

2. Content production

Producing content is the key to the success or failure of new media operations. The production content is mainly reflected in the refining of the collected content. What needs to be noted here is that the content we produce from the perspective of users should also be combined with the promotion work and activity content of our own industry.

3. Channel operation

The aroma of wine is also afraid of the depth of the alley. Good content and good companies also need channels for promotion. The WeChat official account is closed-loop. You can only push content to users who have followed the WeChat official account. And users may not read the content you push. Then you encounter this problem. What should we do? This illustrates the necessity of channel operation. We use different channels to promote content according to different industries.

4. User operation

There is a lack of interaction channels between WeChat official accounts and users. What does the user think, need, and where are his points of interest? The operators simply don’t know. Many WeChat public accounts are nothing more than self-promotion products of operators and companies. So in the face of this situation, we should establish channels for interaction with users. Today’s social media solves this problem. Building a community is now an urgent matter

5. Data operation

The success or failure of new media does not depend on ourselves. What is needed is data to prove it. For example, attention, number of subscribers, number of article reads, number of article reprints, attention, number of new subscribers, user conversion ratio, etc. -------------- About new media and operation job responsibilities --------------------------First of all, you need to know what new media is and what a new media operation position entails. In fact, you can find out by searching on various recruitment websites. Well, if you understand the job responsibilities, you will know what kind of abilities you should have if you want to work in new media operations in the future. In fact, to summarize, the current mainstream platforms of new media are: Mainstream: WeChat/Weibo/Baijia /Toutiao/Big Fish and other information categories: Yidian News/Dafenghao/NetEase and other audio stations: Himalaya/Dragonfly FM/Litchi and other short videos: Douyin/Meipai/Miaopai/Xigua Video and other community portals: Zhihu/Douban/ Tieba/Jianshu and other fields: Xiaohongshu/Weitao, etc. In fact, the new media operation positions recruited by each company have different focuses. Some may focus on public accounts, and some may require you to be able to operate Douyin, or even I have a certain understanding of video shooting, scripting, and editing. If I do channel promotion, it may involve many platforms. Therefore, during the learning process, you can try posting, promoting, answering questions, etc. on these platforms. You need to understand the platform mechanism, how to operate it, how to post without being deleted or blocked, how to write, and how to write. What can we do to get more recommendations, etc., how to write SEO articles, how to optimize keywords, these are all things that need to be tried and summarized. And if you can maintain an active account with many fans on a certain platform, it will be a great bonus for you to find related jobs in the future.

------------------Essential skills------------------1. "Content first" and "Content first" in copywriting The slogan "King" is still shouted, and the copywriting ability is also constantly mentioned. Some people may feel that their writing skills are not good after hearing the copywriting, and the copywriting must be bad. In fact, this is not the case. Copywriting mainly tests your sensitivity to the market and expresses it in copywriting, and this sensitivity can be acquired through exercise. So don’t be afraid of writing copy. Interested friends can follow the "Maotu" official account and reply to "Copywriter" to get the copywriting information package ~ 2. Data analysis capabilities. In a standardized Internet company, the leaders will never make decisions based on their heads. Let the data speak for itself. Data thinking should be integrated into all aspects of work. For example, how do you know what to do next? Data feedback is needed. I wrote an article and put it on Toutiao. The number of views was only 3k, and the average number of companies is 6k. Then I can know that the article I wrote is not effective, so I need to adjust the content or the type of copywriting. . In addition, you can also look at the number of comments to see if people have any emotional reactions to your article; you can also look at the number of likes to see how users recognize you. For example, if you want to apply for funds to test a new project, if you provide data and analysis from similar projects in the past, your superiors will be able to allocate funds to you with confidence, right? In short, new media operations must be based on data feedback. The basis of all this is your data analysis ability.