Why has Iqiyi laid off a large number of employees, and Tencent and Youku haven't heard anything yet?

Recently, I saw the news of mass layoffs of iQiyi, and I also checked whether this information is true online. As a result, I found that the news did exist, which means that iQiyi has adjusted its overall business structure and laid off employees in some non-profit businesses since this year.

The biggest guess about this matter is whether the long video business is still one of the profit points of iQiyi.

Today's long video, whether it can still be profitable, is a key discussion and analysis.

First of all, from the perspective of the development field and development potential of long video, the future development potential of the whole long video industry is still there and has not been fully tapped, so the whole long video service, whether it is iQiyi platform or other platforms, is definitely a value-added service for the platform.

The development speed of iQiyi in recent years is really rapid. Whether it is traffic or the overall income of iQiyi, it can be said that the development speed of iQiyi is very fast. Coupled with the continuous regulation of membership prices in the past two years, the overall profit rate of iQiyi has improved a lot in a short time.

Due to the rapid rise of short video platforms such as Tencent, Youku and Tik Tok Aiqiyi, Aiqiyi is facing the greatest market competition pressure. In addition, the state prohibits some variety shows and bad artists, which directly makes Aiqiyi lose its competitive advantage in this respect and be in a weak position in the whole market.

Therefore, the overall market decline and market area of iQiyi are slowing down. Under the background, strategic adjustment can only be made in business, so the news of large-scale layoffs of iQiyi appeared.

Then some people will ask, where is the way out for iQiyi?

In fact, it is not difficult to see the growth and development route of iQiyi carefully. At the beginning, iQiyi had just set foot on the Internet. With the outbreak of long videos, the iQiyi platform rose rapidly. In just a few years, it has changed from a platform with millions of traffic to a video website with a scale of hundreds of millions. Behind the change of iQiyi is actually the change of platform traffic, but now the trend of traffic has changed fundamentally. A lot of traffic no longer directly enters the video website platform like Iqiyi, but enters the short video website platform like Tik Tok Aauto faster.

The video content of this platform is fast and fresh, so it attracts many young people. Browse and watch on the platform. These platforms make use of this traffic and start e-commerce transactions conveniently. These actions also successfully attract traffic for their own platforms.

Iqiyi wants to reverse the lag in the market, so it can only focus on the quality of short videos and video content. Only in this way can the company's business entities move forward slowly and enhance the company's core competitiveness.