What is the difference between an advertising agency and a media company?

1. Different focus

Advertising companies focus on design and production, while media companies focus on agency and publishing. The projects they operate are basically the same. Generally, advertising companies have publishing agency rights, and some advertising companies only engage in advertising production. However, media companies generally have less advertising production.

2. Different ways of making money

Media companies need profit from the advertising department, but they are not purely for profit. Sometimes we feel that we see more of them serving the public The purpose is to provide healthy and meaningful spiritual food. Advertising companies, whose purpose is to make profits through advertising, are more concerned about whether they can sell their advertising carriers to enterprises.

3. Different business aspects

Media companies mainly focus on media agency business. Generally, such companies often also include design and production. In addition, they also do some media for customers. launch plan and corporate planning.

The business scope of advertising companies is wider than that of media companies. They can be said to play a supporting role. They mainly assist companies or units in market analysis, marketing promotion and strategic creative expression. Generally they don’t do media placement!

Extended information:

Experience in opening an advertising company or media company

1. First of all, there must be capital investment, of course this is essential. Only with capital investment can you rent office space, office equipment and facilities. Computers, desks, printers, phones, etc. are essential.

2. Recruitment of advertising personnel, mainly advertising production personnel. Creatives and more.

3. Contact the advertising production unit. Some print advertisements can be outsourced at first and let outside printing companies help with printing. If there are many orders later, you can add printing equipment and personnel yourself.

Baidu Encyclopedia - Advertising Company

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