The production cost of Shaanxi Shenmu propaganda film is 5.27 million yuan. How does the official reply?

Recently, an article titled "Money is willful in Shenmu City, Shaanxi Province, and 17 minutes spent 5.27 million yuan on filming and production of tourist videos" published by the official account of WeChat caused a heated discussion.

It is mentioned in the article that Shenmu Tourism Bureau filmed a promotional film and a micro-film in 20 15, and these two short films with a cumulative duration of 17 minutes cost nearly 5.27 million yuan. A few days ago, Tian, deputy director of Shenmu Tourism Bureau, said that the cost of 5,269,750 yuan included a series of video materials and finished CDs, which were publicly invited and the procedures were formal.

Shoot a promotional film of tourism image

The cost is nearly 5.27 million.

According to the article, the official websites of Shenmu Municipal Government, 20 16 and 15, disclosed the final account expenditure of the Tourism Bureau of 20167183,900 yuan on February 29th, of which the shooting and production cost of the tourism image propaganda film was 5,269,750 yuan.

It is pointed out that the promo is called "Perception of Shenmu, Feeling of Magic", which is divided into two parts, namely, a 5-minute video promo and a 12-minute microfilm. "The 17-minute promo actually cost 5.27 million, and the production cost of such a sky-high price is comparable to that of Hollywood blockbusters." After the above article was issued, it attracted the attention of netizens.

It is understood that Shenmu Tourism Bureau had publicly tendered for "the shooting and production of Shenmu Tourism Bureau's image propaganda film" in July 20 14. According to the announcement of winning the bid issued by the procurement center of Shenmu municipal government in August 20 14, Wen Hui Jinchuan (Beijing) Culture Media Co., Ltd. won the bid to shoot and produce the image propaganda film of Shenmu Tourism Bureau, with the winning bid amount of 5,269,750 yuan. However, the specific shooting progress and results of the promotional film mentioned in the bidding project have not been disclosed.

Corresponding to the above time are two promotional videos about Shenmu, namely, micro-movie, travel prose poem, Shenmu flavor and city image promotional video, which are 2 1 minute 24 seconds, 7 minutes 47 seconds and1minute 09 seconds respectively.

Although the themes of the three short films are different, the content and the location of the scenes are consistent in many places, and they are all directed and filmed by the same director. The content mainly shows the folk customs of Shenmu.

Shenmu Tourism Bureau said it took 17 minutes.

2017,65438+10,10, Shenmu Tourism Bureau explained that the project took 18 months to shoot the scenery of Shenmu in spring, summer, autumn and winter, covering red. 500 sets of CDs of TV prose poem "The Taste of Shenmu" (7 minutes); 3,500 sets (9 minutes) of "Magic Shenmu" tourism promotional videos; Four commercials (5 seconds, 10 seconds, 15 seconds, 30 seconds); A 4K video material library of 16T was established, not just17min as users said.

Tian, deputy director of Shenmu Tourism Bureau, who participated in the bidding for the promotional film, said in an interview with Huashang Daily that the filming of the promotional film was commissioned by a professional company in Beijing through public bidding, and the procedure was formal. As for whether it is too high to spend nearly 5.27 million yuan to shoot a promotional film and whether there is a relevant price comparison beforehand, Tian said, "Because the city wants to vigorously develop tourism, I want to shoot something better."

An industry insider said: The production cost is the highest in Yulin.

Mr. Luo, who has been engaged in filming promotional videos for a long time in Yulin, said that promotional videos of the government and enterprises are generally charged by the minute, and the production fee is divided into multiple grades according to the production team and production level.

"The length of the promo is between 5 and 20 minutes. Yulin's promotional film team is about 1 10,000 yuan per minute, and some famous domestic company teams may reach 50,000 yuan per minute. But if there are special requirements, such as the appearance of a star, the price is hard to say. " Mr. Luo said that in recent years, the highest price of government and enterprise propaganda films in Yulin was that the production cost of several large enterprises exceeded 6.5438+0 million, while the production cost of Shenmu propaganda film was as high as more than 5 million without professional actors and stars, which is the highest in Yulin at present, with a lot of water. Mr. Luo said that after a promotional film is filmed, there will be a lot of material. According to the requirements of the organizers, it is effortless to edit into a number of advertisements of different lengths or films with other themes, and generally there will be no charge.

According to the relevant personnel of Shenmu municipal government, the incident happened on 20 15, which was audited by the audit department at that time, and there was no procedural problem. ?

Not bad money, mainly depends on the publicity effect.