How do startups do brand marketing?

As mass entrepreneurship enters the golden age, millions of new enterprises are created every year. In the face of similar products with frequent market alternation, if startups can't develop their own brand characteristics and form brand advantages as soon as possible, they will be surpassed by competitors and lose the market. If they want to brand and promote the market later, the corresponding costs will increase greatly. How should startups start with brand marketing?

1, select brand mode.

The choice of brand model solves the problem of brand structure. Choose a comprehensive single brand or a diversified multi-brand Or endorsement brand? Is it the main brand or the guarantee brand?

2, the definition of brand recognition

Brand recognition is to touch consumers from the aspects of products, enterprises, people, symbols, etc., define brand associations that can be distinguished from competitors, and form rich brand associations together with brand core values. Brand recognition can also be said to be the association that brand owners expect to leave in consumers' hearts. A strong brand must have a plump and distinctive brand image.

3. Brand extension plan

Brand extension planning clearly defines the business scope suitable for the future development of the brand, defines the fields and industries suitable for the future development and extension of the brand, reduces the extension risk, avoids brand dilution and maximizes brand value.

4. Brand promotion

Enterprises in every industry need brand marketing planning, especially in the Internet era, with diversified communication channels and more and more channels for consumers to obtain information. In order not to be overwhelmed by this vast business sea, it is necessary to spread and improve brand awareness, and it is very important for enterprises to deepen consumers' impression of enterprises through brand promotion.

As an important asset of an enterprise, brand's market competitiveness and value are hard to come by. But the market is not always the same, and enterprises need to constantly enrich their brands in product quality and service. Then how to make a good brand has become a compulsory course for start-ups.