One-to-many new era

Advance into the revolutionary era of B2B service innovation

Within a few days of 20 13 1 month, Miss Yuan, who is in charge of marketing in Shanghai Window Fastener Manufacturing Co., Ltd., was busy preparing to renew cooperation with Ebiduo E-commerce Network. Starting from 2007, this is the sixth year that Miss Yuan's company has joined the E-commerce service army, and this signing will last until 20 16. "The company leaders feel that the promotion effect of one-to-many e-commerce is not a flicker, and they will save signing bills every year in the future," said Miss Yuan. Careful Miss Yuan found that the one-to-many business treasure contract provided to corporate customers has changed significantly. Weibo Elf and Weibo, two self-developed social media marketing tools, appeared in a contract at the same time. According to Miss Yuan, Weibo Genie is a service product to help enterprises maintain Weibo, and Weibo is a microblog promotion product. The organic combination of these two products can better facilitate Weibo marketing services provided by Shanghai Chuanggu and other small and medium-sized enterprises under the one-to-many platform. The person in charge of the marketing center of Shanghai Ebiduo E-commerce Company added that in this one-to-many business opportunity treasure contract, there are two other products that are updated in pairs: e-commerce housekeeper and business opportunity treasure. E-commerce housekeeper is a service-oriented product to maintain online business opportunities, and business opportunity treasure is a network promotion product. The combination of the two provides better e-commerce services for corporate customers. The arrival of the era of social media marketing in e-commerce industry has become an irresistible trend. Weibo-based social media marketing has long been an important part of the one-to-many network gold marketing mix strategy to help small and medium-sized enterprises gain business opportunities. On August 2012 13, Tencent Weibo officially awarded Shanghai Ebiduo E-Commerce Company as the national partner of Tencent Weibo, marking the strong alliance between Shanghai Ebiduo and Tencent, one of the three pillars of B2B e-commerce in China, and began to promote SME marketing on Weibo. In order to better provide Weibo marketing services for small and medium-sized enterprises, Ebiduo has launched a Weibo marketing hosting service product-Weibo Elf, which is specially customized for enterprises. Weibo Elf relies on Weibo Elf Service Center, and through the operation of enterprise Weibo, it realizes the fission explosive dissemination of enterprise information, thus enhancing the market popularity and product sales of enterprises. Weibo Elf's services mainly include: Weibo's opening, Weibo's certification, Weibo's decoration, Weibo's SEO optimization, Weibo's content construction, Weibo's relationship maintenance, corporate brand promotion and Weibo's achievement express delivery. According to the latest data, the number of Tencent users in Weibo has reached 469 million, 82 million daily active users in Weibo and over 368 million Sina users. How can small and medium-sized enterprises realize the accurate promotion of Weibo in the face of hundreds of millions of users in Weibo? In order to solve a series of problems that enterprise customers urgently need to know the basic information of Weibo users, select customers and evaluate the promotion effect. , we should pay close attention to the marketing needs of small and medium-sized enterprise customers in Weibo, and launch the precise promotion product of Weibo Elf-Weibo Bao in due course. One-to-many Weibo uses the world's leading semantic search technology to provide accurate screening of gender, age group, region, industry and occupation, helping small and medium-sized enterprises to accurately find the required target customer base from hundreds of millions of Weibo users of Tencent and Sina. And push the product promotion information, promotion information and activity information of the enterprise to the target customers through forwarding and @. It only takes 30 cents for information to reach each target customer directly, and the cost is fixed. No need to bid, no need to worry about malicious clicks, and the information arrival rate is 100%. In 20 12, one-to-many e-commerce not only launched marketing in Weibo, but also closely integrated Weibo's maintenance product Weibo Genie with Weibo's promotion product Weibo. In addition, it has not slackened off in products and services, and its main product is the one-to-many business opportunity treasure of online promotion products. In line with the rapid development of mobile Internet, products such as "mobile business opportunity treasure" and "e-commerce housekeeper" have been launched, officially entering the era of dual-network trust. According to the concept of one-stop e-commerce hosting service, e-commerce butler is a professional butler service product carefully created for enterprises with the theme of "building a station, decorating with care, sharing music, sending and promoting, building integrity, promoting transformation and managing business opportunities". E-commerce housekeeper can help enterprises to manage marketing websites more efficiently, professionally and at lower cost, and at the same time give consideration to the inspection of value-added services, including implementation, planning, reporting, supervision, reminding and other related work, and provide related standardized products and services, which embodies the professionalism of product services, promotes the cooperation and service efficiency of people in all links, improves the service efficiency of e-commerce housekeeper, reduces the service cost of enterprises, and enables enterprises to truly and intuitively feel the products and services provided by one-to-many. 2065 438+03 B2B e-commerce starts with hiring a housekeeper! From June 20 13 to June 20 13, one-to-many value-added service e-commerce housekeepers were divided into three grades, namely, 3 stars, 5 stars and 7 stars. Dr. Dong Yingqun, general manager of Ebiduo E-commerce Company, said that 20 13 was a year of one-to-many quality. In the new year, Ebiduo will bundle enterprise-level network promotion products with ecommerce hosting service products, and strive to improve service quality. Network promotion will gather effective traffic for enterprise websites, and hosting services will increase the conversion rate of business opportunities, highlighting that e-commerce must be supported by professional services. Among them, people's services have to be paid, and talents are the most expensive. The most important sign of one-to-many e-commerce advancing into the era of B2B service innovation revolution is to emphasize the highest value of people.

Adhere to the win-win strategy with channel agents.

In the morning of Nanning in winter, the intermittent rain also added a bit of chill, but an office in Taian Building in Nanning was particularly warm and there were bursts of laughter. An employee was punished for answering the wrong question and performing his own "one-to-many style" dance, which attracted applause and laughter.

This is a segment of the training site where all employees of Nanning Ebiduo Network Technology Co., Ltd. receive telephone communication skills courses. The training instructor is Ruan, the channel customer service director of Shanghai Ebiduo E-commerce Company. This week-long customer service knowledge training activity is one of the achievements of Li Tao, general manager of Nanning Ebiduo, who applied for Shanghai Ebiduo. One-to-multi-channel customer service director has brought a new one-to-many sales renewal and signing preferential policies to Nanning.

Dong Yingqun, general manager of one-to-many e-commerce company, introduced that one-to-multi-channel customer service was incorporated into the national channel expansion system and the responsibility bundling service model was implemented, which quickly improved the quality and level of one-to-multi-channel customer service; It is also a concrete measure to "help" channel agents and take the road of * * * to win.

It is understood that one-to-many offers low-discount delivery to newly signed channel cooperative enterprises, and there are balanced discount points to continue rebates every month, quarter and year. Determine the financial support strategy of high discount point to feed back channels and win-win channels. 20 1 1, Ebidor launched the "Tiger Wing Plan" with a budget of10 million yuan to help some local companies engaged in e-commerce and make them profitable through Ebidor. In particular, young college students are encouraged to join the e-commerce entrepreneurial team, providing them with total sales fund support of150,000 yuan, helping entrepreneurial agents to ensure sufficient and stable cash flow in the early stage of business development and obtain high profits at the same time.

At the same time, one-to-many guarantee channel agents sufficient free regular materials and high-frequency market activities support; Do planning, team recruitment, sort out system processes, and provide all-round operational guidance; Channel managers support channel agents one-to-one, participate in the whole business process of channel agents, accompany interviews, sparring, signing bills to ensure performance and provide help from the team, and provide tangible services, thus eliminating many worries of channel agents.

One-to-multi-channel agency system has built the strongest network marketing channel joining system, rapidly expanded network coverage nationwide, established its own channel teams in various places, explored local markets, and provided localized services for local SMEs, thus enabling one-to-many channel agencies and SME customers to achieve a win-win situation.

Li Tao, general manager of Nanning Ebiduo, said: The systematic customer service knowledge training provided by Director Ruan of Ebiduo will make our service level for more than 65,438+0,000 small and medium-sized enterprises in Guangxi leap forward. We hope to have more opportunities to learn from the headquarters of Ebedo in Shanghai, communicate with the national channel business partners of Ebedo, learn from each other's strong points, and strive for more business opportunities for small and medium-sized enterprises in Guangxi.

Mark the big change, brand new speed-up

20121213, Shanghai shuogu brand design co., ltd., a well-known brand integrated design research institution in Shanghai, held a grand brand image launch conference for one-to-many e-commerce network, which marked that the brand of one-stop e-commerce platform has been brand-new and accelerated again. Liu, Chairman of Shanghai Rush Group, and Dong Yingqun, General Manager of Shanghai Ebiduo E-Commerce Company were invited to attend the meeting. The new brand image of one-to-many e-commerce network was released entitled "Where are the business opportunities in the Internet era". The design concept of the new one-to-many LOGO revolves around the core of one-stop e-commerce that integrates online marketing, and the design style integrates the one-to-many Chinese "one" and the English letter "E", highlighting the rich connotation of "e-commerce": hitting the target with one sword and leading the new trend of e-commerce. Emphasizing that one-to-many has the wisdom to lead the new trend of e-commerce development of small and medium-sized enterprises, the ability to accurately locate network promotion and the ability to efficiently and accurately market e-commerce, fully demonstrates that one-to-many is a crowded online market, an e-commerce platform with thousands of businesses, and an online exhibition that never ends, which profoundly represents the service concept of "one-to-many business opportunities are unlimited". One-to-many is the leading one-stop e-commerce hosting service platform integrating online marketing in China, providing one-stop e-commerce comprehensive services integrating "building website+diligent decoration+music sharing+sending promotion+building integrity+promoting transformation+managing business opportunities". Help small and medium-sized enterprises to obtain internet business opportunities more efficiently, thus helping small and medium-sized enterprises to achieve the success of e-commerce. In May 2007, the one-to-many third-party e-commerce service platform was officially put into operation, providing one-stop e-commerce services for tens of millions of small and medium-sized enterprises nationwide and helping their customers to conduct online trade efficiently on the Internet. After five years' operation, Ebiduo, headquartered in Shanghai, has become a "three-legged" B2B e-commerce service platform for domestic trade with Alibaba in Hangzhou and HC Network in Beijing, and has been highly recognized by tens of thousands of small and medium-sized enterprise customers nationwide. Liu, the chairman of Shanghai Huosu Group, highly affirmed the one-to-many LOGO: the new LOGO is novel and unique, full of impact and enterprising spirit, which well expresses the practical connotation of one-to-many business opportunities. Dr. Dong Yingqun, general manager of Shanghai Ebiduo E-commerce Company, said: "Thanks to the wonderful design of Shuogu and the love of millions of customers all over the country, all Ebiduo people will take this opportunity to continue their dedication and efforts as always to provide quality services to SME customers. In the era of e-commerce, network business opportunities are everywhere, and it is a more natural mission to create unlimited business opportunities for customers. "