Supermap’s development plan

In order to continue to maintain the company's leading position in domestic GIS software, achieve rapid growth and sustainable development of the company, and achieve transcendence, the company will speed up the formulation and implementation of the company's actual situation and the future rapid growth trend of the GIS market. The following business plans:

(1) Technology research and development plan

The company will formulate incentive measures to encourage scientific and technological innovation, increase investment in manpower and funds required for scientific research and development, and strengthen Cooperate and technical exchanges with international mainstream IT manufacturers, grasp the impact of mainstream IT technology changes on GIS technology, strengthen cooperation with industry developers and institutions, and grasp changes in user needs.

The company’s technology research and development in the next two years will mainly focus on the following three aspects:

1. R&D and upgrade of GIS basic platform software series

2. GIS industry applications R&D upgrade of platform software series

3. Actively undertake the formulation of national standards for geographic information technology

Technical standards are the commanding heights of the industry and play a guiding role in industrial development. The company is a member of the National Geographic Information Standardization Technical Committee and has participated in the preparation of a number of national geographic information technology standards. The company will actively undertake and participate in the research and formulation of relevant spatial database interface technical standards and GIS software product-related standards, in order to Promote the rapid and healthy development of my country's GIS technology.

(2) Selection and training plan of technical personnel

Software research and development is mainly realized through high-quality and highly intelligent talents. In its development plan, the company attaches great importance to the introduction and training of technical talents, and strives to build a professional technical research and development and service team.

(3) Market development and marketing planning

The company's marketing method is both direct sales and agency. In order to rapidly develop the market, the company will strengthen the construction of domestic marketing network, provide localized product sales and technical development service support for the region, and at the same time develop regional and industry agents, striving to quickly deepen and expand the market.

1. Improve domestic marketing capabilities and achieve market share breakthroughs

After ten years of hard work, the company has continuously increased sales revenue from GIS basic platform software and has become the leader in domestic GIS software. , and surpassed the market share of many foreign products, ranking second after ESRI in the Chinese market. Our company has released SuperMap GIS V6 series basic platform software and a series of application platform software in September 2009. In order to adapt to the substantial improvement in product technology competitiveness, the company will increase its efforts in building marketing capabilities, give full play to its home field advantage, and strive to achieve a breakthrough in market share as soon as possible.

In 2007 and 2008, the company established branches in seven important cities across the country (Guangzhou, Shanghai, Changsha, Shenyang, Xi'an, Chengdu and Hangzhou) outside Beijing to provide marketing support for the company in the regional market. and lay the foundation for localized services.

In the next few years, the company will implement a matrix marketing strategy, with matrix cross-collaboration between business units with vertical division of labor according to the industry and branches with horizontal division of labor according to regions, to intensively cultivate market segments and improve the company's overall marketing capabilities to achieve a breakthrough in the market share of GIS basic platform software products and a substantial increase in industry application platform software sales revenue.

2. Strengthen international market development

Unlike industry application platform software, GIS basic platform software does not involve specific business processes, has strong versatility, and functions in different countries and regions. Not much difference. Since the company's GIS basic platform software technology already has strong competitiveness in the international market, while increasing efforts to develop the domestic market, the company will further strengthen its efforts to develop the international market.

The company has been developing in the Japanese market for nearly ten years, and has entered Southeast Asia, South Asia, Northern Europe, and Africa for two or three years.

Through preliminary exploration of the international market, we learned that in developed Asian countries such as Japan and South Korea, their local GIS basic platform software is underdeveloped. Even India, which is recognized by the world as having a relatively high level of software industry development, has a localized GIS basic platform. The software product line is incomplete, lacks high-end products, and the overall strength is weak. The situation in Europe is basically similar. Early well-known European GIS basic platform software brands were basically defeated by American brands. Generally speaking, with the exception of the United States, local GIS basic platform software in other international markets has no technical advantages compared with similar products of the Company. In these countries and regions, the main competitors of the Company's products are still American brands. Therefore, the company is confident to continue to explore and develop the international market.

The company will further strengthen the construction of sales network in the international market, especially the Asian market and the European market, develop powerful agents and value-added developers, and compete with major American brands in their respective away markets.