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What can the word "display" be?
In this section, edit the birthplace of all exhibition designers in China.
It has trained the first generation of professional exhibition designers in China. More and more people are engaged in this glamorous career, more and more enterprises and institutions recruit talents to display and establish brand awareness, and more and more training institutions are engaged in talent cultivation. Knowledge points of professional exhibition designers-a professional exhibition designer needs to receive professional training and practice in the following key points: (1) planning of commercial space; In-store color coordination; Configuration ability of shop lighting; The ability of product collocation; Ability to understand and use display devices; Mastery of presentation skills; Demonstrate the creative ability of the theme; Ability to analyze, evaluate and manage presentations; Demonstrate the ability of team management and system setup. The main responsibilities of professional exhibition designers-
Edit this passage about showing the gold medal in design.
The Gold Award of Exhibition Design is the highest award in China exhibition design industry initiated and organized by Zhonghe Fashion, and it is also the highest honor that outstanding exhibition designers in China compete for every year. The initial evaluation and pre-selection of the gold medal in exhibition design begins in September every year, and the final winner is finally judged at the exhibition designers' festival in June 65438+February every year, and an award ceremony is held, which is an influential fashion event in China. At the same time, it conveys Cohim's pioneering fashion, passion, professionalism and happy future training concept, and excavates and inspires China's design power with great potential. It has played an immeasurable role in promoting the growing exhibition design industry. It also encourages more exhibition designers to forge ahead and make greater contributions to the development of the exhibition design industry in China. The second exhibition designers' festival held a grand exhibition design gold medal unveiling, which opened the prelude to the gold medal selection: the second exhibition designers' festival gold medal was unveiled and entered.
Edit this exhibition design English: exhibition design exhibition design
2/kloc-one of the most potential occupations in the 20th century, with broad development space, is a scarce talent for brand success and business success. Display is display, and design is design. At present, the commonly used concept is VMD (visual merchandising), and display design is a part of visual merchandising.
Edit the display definition of this paragraph:
Exhibition is a comprehensive art, which combines advertising, artistry, ideology and authenticity. It is the fashion art that consumers can feel most directly. No one necessarily needs fashion, but people buy fashion because they need an emotional experience, so fashion shops must emphasize additional value, such as showing to stimulate people's feelings. Exhibition is a creative visual and spatial art, which includes all visual elements of retail terminals such as shop design, decoration, window, passage, model, backboard, props, lighting, music, popular advertisements, product manuals, trademarks, tags, etc. It is a complete and systematic collection concept.
The ultimate goal of editing this exhibition:
In the process of exhibition, the exhibition designer should not only show the goods, but also show the lifestyle. The image shaper of the whole brand of exhibition designers is an expert in creating visual life enjoyment. Exhibition is an important part of visual merchandising, and visual merchandising is definitely not the same as exhibition design. Exhibition is an important means to help enterprises make profits.
Edit the regularity shown in this paragraph.
Conventional display can make customers get a relaxed and convenient purchase process, while shopping becomes a kind of enjoyment through color matching, lighting and creative thinking. This not only conveys the commercial appeal of the brand to loyal or potential customers, but also creates a beautiful landscape for people's lives.
Edit this paragraph to show thinking:
The influence of culture should also be considered in the process of exhibition design, and the exhibition designer is the bridge between brand culture and sales regional culture. In the process of display, whether it is the window or the storefront, we should closely combine the local people's lives and integrate the brand with those potential customers.
Learning methods for editing this exhibition:
How to learn display design-prepare an article. The first professional article on fashion display design was published in China Media in June 2004. In March 2005, Zhonghe Fashion, the first experiential clothing training institution in China, launched the first systematic and complete course system of clothing display design, and officially started teaching. Today, nearly 1,000 graduates of Zhonghe Fashion are active in various fashion fields at home and abroad. As a truly independent specialty, fashion display design has a history of three years in China. From the obscurity of the fashion industry to the desire of enterprises to show designers. Exhibition designers, a professional group, have gone through the process of starting, developing and maturing through continuous efforts. Nowadays, display designers have become the hottest profession in the fashion field. The vigorous development of the exhibition design industry has also attracted a large number of young people who are willing to participate in it, hoping to truly become a member of this professional group. But how to grow from an amateur or "exhibitor" who has never experienced professional study to a real professional exhibition designer? In the next article, Zhonghe Fashion will provide you with some practical guidance based on its rich teaching experience for many years and many successful cases of "Zhonghe Fashion Display Designer", telling you how to learn display design well and making it possible to become a real professional display designer. Only Cohim display can give you such a learning opportunity to choose your future career correctly.
Edit this paragraph to show the attitude of the designer:
Welcome all people who love life, have passion and have a certain understanding of color and clothing to participate in the exhibition design course. From design creativity and exhibition practice to the organization and management of exhibition team, cohim display will teach you all the methods needed to become a successful exhibition designer. Are you ready before learning the exhibition design? In fact, there is no requirement to learn the major of display design. Anyone can choose one or several courses he likes to study. However, if you take this major as a profession and intend to stick to it for a long time, some of them may not be suitable for this industry at all. Therefore, I hope that you will have a clear and detailed understanding of yourself and the industry before you decide to study and join the exhibition industry. Do you have certain aesthetic ability? Everyone has different degrees of judgment and choice on "beauty". The "beauty" mentioned here is not limited to visual forms, but also includes different things and various artistic forms, and even includes social phenomena, values and other aspects. Aesthetic taste, in a sense, also determines your future development in design study and even your career. Special training and educational background can play a certain role in improving your aesthetic ability, but this is only a small aspect. What really determines aesthetic values and aesthetic direction comes from your growing environment, your long-term judgment and accumulation of various lives and things, and even your talent. This ability to judge beauty is enough to determine your future development in the design industry. Are you imaginative or creative? Einstein told us: "Imagination is more important than knowledge." As a major of exhibition design, designers need rich imagination to constantly challenge and complete the next work. A steady stream of imagination and creativity is an important guarantee for a designer to gradually mature. As Chinese and Russian fashion teachers often say to students: "As a display designer, skilled work skills and professional skills are of course very important, but don't be complacent just because you have them. Only by maintaining abundant imagination and enthusiasm for learning can we go further! " Now you can think back, did you look at the clouds in the sky and get "cranky" with joy? Did you get praised or scolded for a "small invention" or a bold "action"? Do not underestimate them. It will be your advantage to protect them in the long years of "killing imagination". Do you have a strong enough enthusiasm for learning? A strong enthusiasm for learning is a good partner in your study and work. It will become a positive attitude and help you walk on the road to success anytime and anywhere. In Zhonghe Fashion, you will find that your classmates come from all corners of the country and have different professional backgrounds and life experiences, but they all have a common "will", that is, display design. In the classroom, students not only learn the existing professional knowledge from teachers, but also learn "how to learn" in an active exploration environment. In the course of Sino-Dutch fashion, apart from the basic concepts, there are few very fixed course contents, because many new fashion trends, creative methods or a classmate's good ideas will be added to the next course, and you will often find that many former graduates of Sino-Dutch fashion will go back to school to retake all courses for free, which is exactly what Sino-Dutch fashion advocates "lifelong learning". Regarding the importance of learning enthusiasm, President Guo of Zhonghe Fashion said: "If our classmates find that they know less, have a stronger desire for professional knowledge and can master how to learn, then our efforts will not be in vain." Are you really sure that you are willing to make the necessary efforts for this future career and stick to this passion for a long time? This is very important for us to engage in exhibition design and do it well. Does completing the study of exhibition design major prove that you can become a real exhibition designer? Of course not! But congratulations, at this time you have the qualification to enter another "school" (enterprise). Only there can you gradually turn "major" into "career" through further study and become a real professional exhibition designer through accumulated efforts. At this stage, I hope you can make full preparations for the next tests and challenges and stick to it. Persistence is a commonplace topic. The meaning of persistence must be understood by everyone. For the persistence of the exhibition design industry, many Chinese and Russian fashion graduates will be your role models. From ordinary clothing store sales staff to international brand display designers; From looking for a job everywhere, no one recognizes it, to now "hunting" international brands such as GUESS and GUICC, this is the experience of Guan Xin, a 0609 graduate of China-Russia fashion clothing display design major. In the past days, the pressure from family, the helplessness of job hunting, the hardships of work ... all kinds of setbacks have not erased the firm belief of happy Guan Xin as the best exhibition designer in China. This persistence not only brought Guan Xin career success, but also strengthened his determination to persist in the next challenge. A schoolbag, three or two clothes, came to Beijing alone after dropping out of college; Lose your mobile phone and stop all contact with your family; Only for the most persistent dream of "exhibition designer" in my heart. How much courage does it take to put this crazy idea into action? Lei Jianchao, the exhibition designer "Dream-Chasing Teenager", told us with his own practical actions that having a dream is a happy thing, and only by persistence can we succeed. It's hard to connect Lei Jianchao, who was studying in China and Russia at that time, with the online community of Chinese and Russian fashion, by looking at his work photos and displaying his design works. I believe that Lei Jianchao has also encountered various difficulties and pressures in the days when he walked out of the fashion school in China and Russia. It is his choice to continue to accept the challenge, and it is also the choice made by many "Chinese and Russians". "This is a brand-new industry, and you will all become the first generation of professional exhibition designers in China. China's exhibition design needs our common persistence and more efforts. " This is exactly what Zhonghe Fashion emphasizes to the students at every opening ceremony. Well, if you are sure that you have the "foundation" mentioned above, get ready, join in active study and work with your enthusiasm, and start to work hard to become an excellent professional exhibition designer. Thank you for reading. If you like this article or find it helpful, please continue to pay attention to the following articles: How to learn exhibition design-learning articles, how to learn exhibition design-development articles and our website.
Edit this paragraph to show the marketization of design.
Most people choose to study or expect to study exhibition design because they know that this profession has a very broad development prospect and huge market demand. However, there is another key factor, which further ensures that we can successfully realize this professional ideal after learning exhibition design-the strong inclusiveness of exhibition design can completely help us challenge the fields of clothing and home. As one sentence describes, "where there are goods, there are display designs", and as a truly professional display designer, there is such a broad scope of employment.
Edit this paragraph of China's first exhibition design professional album.
In August 2007, the book "World Famous Window Design-Quiet Visual Space", which was shot and edited by a senior photographer, exhibition designer and Portuguese Chinese, was finally published. It is the first "Exhibition Design Professional Album" published in China. This book interprets and analyzes the infinite charm that exhibition design brings to our world from the perspective of a exhibition designer and his lens.
Editor's brief introduction to the author of the first exhibition design album in China.
Bonifacio Lam studied and worked in Europe for more than ten years in the late 1980s. He studied in the Department of Visual Communication of ied College in Milan, visual merchandising Department of Artidi School of Visual Design in Spain, and International Photography Center College in new york, USA. As a result, he has accumulated rich knowledge of visual merchandising and photographic experience, and at the same time he has developed a pair of "discerning eyes" which are extremely sensitive to fashion. Due to the need of work, he travels all over the world all the year round. He is not only good at discovering and collecting those fashionable and wonderful moments in life, but also good at analyzing the details and stories behind those classic exhibition designs for us by using his mastery of cultures and languages of various countries. As Mr. Bonifacio Lam said in the preface of this book, "Static space is based on vision, which is different from general theoretical tool books. The author hopes that' quiet visual space' can bring some inspiration to visual designers, and then continue to innovate in their work. On the basis of absorbing western elements, this design method is more effectively integrated and applied to the international visual space display art. "
In this paragraph, editor China shows the form of design talents.
Nowadays, in China, the demand distribution of exhibition design talents is very obvious. Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and other first-tier cities are obviously at a high level. The gathering of a large number of international brand enterprises and domestic large and medium-sized brand enterprises is the fundamental reason for this high demand. Needless to say, in a mature exhibition design management system, it is a matter of course to recruit more professionals, and domestic large-scale brand enterprises have gradually seen the market demand for exhibition design in these two or three years and responded quickly. The joining of professionals is undoubtedly a "shot in the arm" for them to keep pace with international brands.
Edit display and home decoration (soft decoration, accessories design)
However, in other cities in China, Dalian is far from the only city that has clearly realized the importance of exhibition design, and Chengdu, Chongqing, Wenzhou, Jinan, Shenyang and other cities with relatively high consumption levels have also realized this. Judging from the current employment trend of Chinese and Russian clothing graduates and the situation of enterprises seeking recruitment, brand enterprises in Chengdu, Chongqing, Wenzhou, Shenyang and other cities have begun to recruit exhibition design talents on a large scale. Especially in recent years, the strong development of home furnishings, in the demand for talent has a tendency to catch up with the fashion display design.
Editing this paragraph shows that the design industry has become a fashion profession.
All this is a rare opportunity for those friends who are ready to join the exhibition design industry. Cyrus, who is studying the course of furnishings art, expressed many people's expectations in one sentence: "I am still a freshman majoring in art design, but I am also worried about my job after graduation." Many examples of advanced adventure parks are around us. Now, we have begun to realize and study home furnishings. You're welcome to say that when many people are trying to find jobs, we have been at the forefront of this field ... "
The first generation of exhibition designers in China was born here.
With the coming of the New Year, the exhibition design industry in China tends to mature and develop steadily.
Edit the professional exhibition and exhibition design forum.
The topic of Christmas furnishings in Cohim community was first published. Christmas is coming. Whether you are a brand exhibitor or the owner of your own cabin, you should make every effort to decorate this festival. As early as the beginning of 1 1, Zhonghe Fashion "Cohim Happy Community" took the lead in launching the "Christmas/Spring Festival Exhibition Area", providing you with the latest and richest holiday display materials and the most rare materials for decorators. You can save your mind to plan how to spend a wonderful holiday and leave the "ideas" about Christmas furnishings to Cohim Happy Community. The professional section is divided into "shortcuts" for you to open Christmas decorations. Whether you are a fashion show designer or a home designer, whether you want to create a brand-new Christmas theme for the window, add some Christmas atmosphere to the store, or create a perfect Christmas for customers' homes, you can find the answer you want in "Cohim Happy Community". In the "Christmas/Spring Festival Exhibition Area" of "Cohim Happy Community", different professional sections have been specially opened for clothing exhibitors and home furnishings designers. It provides designers in different fields with all the elements of Christmas furnishings-rich pictures of Christmas furnishings, dazzling Christmas elements, various stories and cultures about Christmas, discussions and exchanges between friends about Christmas ... what you want is among them.
Edit this part of the museum display.
The museum will present exhibits that are suitable for the nature, types and tasks of the museum and can reflect the characteristics of the museum, and form a scientific system, relatively fixed content and open to the public all the year round. It is different from temporary exhibitions with specific contents and frequent changes. However, museums in many countries usually regard exhibitions as synonymous with exhibitions.
Edit this part of the museum display.
The exhibition of the museum reflects the level of collection, scientific research, management, modernization and staff quality of the museum, and is an important symbol to comprehensively measure the level of a museum.
Edit the top ten display skills of clothing in this paragraph
Clothing display technology is a business operation skill that clothing store managers and shop assistants should master skillfully. Reasonable display of commodities can play an important role in displaying commodities, stimulating sales, facilitating purchases, saving space and beautifying the shopping environment. According to statistics, if the store can correctly use the technology of product configuration and display, the sales can be increased by more than 10% on the original basis.
1, theme display
Set the theme display mode of clothing display. Themes should be changed frequently to meet the needs of seasons or special activities. It can make the store create a unique atmosphere, attract customers' attention, and then play a role in promoting goods.
2. Overall display
Show the whole set of goods to customers completely, such as taking the whole set of clothes as a whole and using mannequins to show them completely from head to toe. The overall display form can give customers an overall idea and facilitate their purchase.
3, neatly placed
According to the size of the shelves, determine the length, width and height of the goods, arrange the goods neatly, and highlight the sense of quantity of the goods, thus giving customers a stimulus. Orderly goods are usually goods that stores want to sell to customers in large quantities, or goods that customers buy frequently due to seasonal factors.
4. Random display
It's a random stacking method. It is mainly suitable for displaying special-priced goods, that is, giving customers the impression that "special-priced goods are cheap goods". The display tools used in the random display method are generally round or quadrilateral baskets, and there are also signs indicating special sales.
5. Disc display
In fact, it is the change of neat display, and it also reflects the sense of quantity of goods. Generally, it is a single style, and many pieces are stacked in order. The bottom of the carton containing goods is cut into discs and then piled up in plates, which can speed up the display of clothes to a certain extent and encourage customers to buy in batches.
6. Positioning display
It means that once some commodities are located and displayed, they generally will not change. Goods that need to be displayed in a fixed position are usually well-known brand-name goods. Customers buy these goods frequently and in large quantities. In order to facilitate customers, especially old customers, it is necessary to display these goods in a fixed position.
7. Associated display
Refers to the complementary display of different kinds of clothing. By taking advantage of the complementarity between commodities, customers can buy one commodity before buying the next. It can diversify the overall display of specialty stores and increase the probability of customers buying goods. Its application principle is that commodities must complement each other, break the differences between various commodities and show the actual needs of consumers.
8. Contrast display
Classify the same goods according to different specifications and quantities, and then display them together. Its purpose is to use the price difference between different specifications of goods to stimulate their desire to buy and urge them to make a purchase decision because they are cheap.
9. Classification display
According to the quality, performance, characteristics and users of the goods, the display mode is displayed to customers. It is convenient for customers to choose and compare different colors, quality and prices.
10, island display
There is no central display platform at the entrance, middle and bottom of the store, but special display booths are arranged. Customers can see the displayed goods from four directions. There are many devices displayed on the island, such as platforms or large net baskets. The appliances displayed on the island should not be too high. If it is too high, it will affect the spatial vision of the whole store and the customer's perspective on island display from four directions.
Edit the museum display method in this paragraph.
Generally, there are classified exhibitions according to natural attributes, ecological exhibitions in which animal and plant specimens are placed to reproduce the growing environment, restoration exhibitions in which the original layout of group cultural relics is kept intact, destroyed cultural relics are scientifically treated to reproduce the original appearance, and comprehensive exhibitions composed of various display methods. The showroom is a special building for the museum to arrange exhibits for visitors to visit, and it is one of the main buildings of the museum.
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