What does Zhaopin rely on to make money?

First, make money through website advertisements.

Second, companies that want to publish job advertisements pay advertising fees to these websites;

Third, soft writing makes money, such as publishing some articles to promote corporate image;

Fourth, co-organize newspapers with local newspapers to attract advertisers through newspaper entities. Advertisers publish advertisements on newspaper entities and charge advertising fees, publicity fees and soft text fees. Worry-Free Future and Zhaopin jointly run newspapers in several cities.

Fifth, publish some human resources reports to earn money through statistics. If a company buys these human resources reports, it must pay.

Generally speaking, most recruitment websites make money in this way. Of course, there may be some secrets that will not be passed down.