The loss of 30 million was mistaken for profit, and Xiaoxiandun was fined for paying more taxes. Why don't online celebrity bird's nest make money?

Recently, the bird's nest market has been in constant turmoil. June 65438+February 65438+April, Xiaoxiandun faced the crisis of being fined for financial fraud. It turned out that the reporter of Xiaoxiandun mistakenly rewritten the negative value into a positive value. To put it simply, it is clearly a loss state, but it has become in the newspaper? Profit? Such a big mistake made Xiaoxian stew stick to it? Financial fraud? At this point, the relevant departments issued a fine of 8,000 yuan! Through this incident, it also shows from one side that Xiaoxiandun's performance is at a loss, which is really hard to believe.

According to the official statement, the loss of Xiaoxian stew is due to large-scale investment in building factories to expand production, such as the newly built Bazhou factory. In this way, Xiaoxian stew does not make money, but uses the money to expand its scale. According to this statement, it can be explained. At the same time, as a bird's nest among network celebrities, the initial investment cost of small fresh stew is also high, such as star promotion and live broadcast with goods. These all need to be paved, and this link is also quite? Burning money? Link, so I think the loss of Xiaoxiandun last year mainly came from these two big blocks.

Moreover, from the current form, China's bird's nest industry is still in its infancy, and the product quality and scale are very unstable. Although it has gained popularity, the rate of return is still unknown, which may also be one of the reasons for the loss. However, in my opinion, with the standardization and development of the bird's nest market in the future, coupled with the enhancement of people's recognition of products, many high-quality bird's nest enterprises will be in the forefront, while some unscrupulous businesses will be devastated or even eliminated.

Generally speaking, I am still very optimistic about the bird's nest industry. Of course, this is based on a good competitive environment. After all, people pay more and more attention to their health and raise their awareness of maintenance, and bird's nest is exactly what they need, so it will definitely be favored by consumers. I hope to see more high-quality bird's nest enterprises in the future and provide high-quality bird's nest.