Summary of clothing store owner's work

Looking back on my work in the past year, with the support and help of the company's leaders and colleagues, I was strict with myself and completed my work well according to the company's requirements. The work of the past year is summarized as follows:

1, in the process of clothing sales: sales skills are extremely important. In the process of sales, in addition to showing customers clothes and explaining them, we should also recommend clothes to customers to arouse their interest in buying and let them enjoy consumption. For example, many customers say it is expensive when they enter the store, and we will explain the reasons to them. However, when customers try on our clothes, we will chat with them on the road to understand their psychology.

2. Secondly, we should pay attention to the skills of key sales, that is, we should be targeted and fit in with the design, function, quality, price and other factors of clothing, so as to truly change the customer's psychology from "comparing" to "believing" and finally sell successfully. (The key points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The characteristics of clothing products should be stated first, and they should be developed one by one if you have time);

The employees in the store are also more active in sales. Everyone is aiming at the same goal, but there are still many shortcomings, such as sales and display, which need to be improved.

20xx is a connecting year. I will lead the clerk to make a profound summary, correct the bad things we did this year in time, carry forward the good things and pave the way for xx's work.

Xx year plan

The new year has turned a new page. xx's annual plan is as follows:

1: Brand image: This is our indispensable work every year. To promote our "Shengyuzhu" clothing, first of all, the image of ourselves and our employees should make customers trust me in order to promote their own brands;

2. Store image: the store should be clean and tidy, and the goods should be displayed and placed;

3. Service: There are more and more clothing brands now, comparing not only the style of clothing, but also the service mode, service quality and service attitude, which should be constantly changed and improved in the future work;

4. Improvement of mentality: often chat with employees, communicate, understand their ideas, solve things in time, and pass positive energy to employees at any time;

5. Maintenance of new and old VIPs: This is a key task for us in xx years, and we will strive to do better where it is not in place;

6. Strengthen the sales ability of oneself and employees, and increase the training of new employees;

7. People management: find and solve problems to make the team more cohesive; 8. The morning meeting insists that this is not only a simple meeting, but more importantly, it is to motivate employees' morale;

In xx year, we will continue to learn, constantly sum up and improve our professional knowledge in all aspects. In the new year, new hopes and a new starting point, let us turn pressure into motivation, and strive to break through our goals and create new achievements in xx year.

First, the focus of work:

1, the establishment of the marketing department and the formation of the team;

2. Recruitment plan;

3. A series of training plans for recruiters and their unified practical training at the grassroots level (understanding the company's products, understanding the company's cultural background and direction, and being familiar with peer products);

4. Investment promotion focuses on expanding the blank market in Chongqing, supplemented by maintaining old customers in the original market;

5. Make relevant annual sales, quarterly sales, monthly sales and weekly sales according to the regional offline division of marketing personnel, and make sure to understand the general situation of daily sales personnel's market situation and make subdivision plans;

6, the management of marketing personnel and related market visits in peacetime to communicate constantly, and deal with the corresponding problems in this region;

7. Draw up the monthly work situation of marketing personnel, and track and solve the market war problems one by one;

8. Marketing staff's work plan and summary feedback.

Second, the specific planning work:

1, team up:

A requirements for marketing staff's work experience: (The minimum standard is more than one year's relevant experience, and the recruitment is in the form of screening; Require business personnel to work hard, be willing to bear hardships and stand hard work, seek long-term development, and cooperate with the company to grow into the best recruitment method)

Training of marketing personnel:

1) Get familiar with the company's cultural background first.

2) Understand the characteristics of various products of the company.

3) Have a deep understanding of products and be familiar with the advantages and disadvantages of peer products.

4) Conduct actual combat drills at the grassroots level and summarize the work.

5) Constantly simulate the communication mode of visiting all kinds of customers with each other, and strengthen the foundation for salesmen to go offline and their understanding and confidence in the company's products.

6) Let the salesman know the best time to visit customers, and synthesize relevant technical terms to get better profits and get on the track faster.

2. Recruitment plan:

A pre-recruiters are mainly selected: (the range of recruiters is expected to be 15-20, and the actual number of recruiters is 3-5), and the rest are more practical.

3. Market expansion direction

Current market regional situation: Chongqing regional scope.

1) Lower reaches of the Yangtze River (Chengkou, Wuxi, Wushan, Fengjie, Yunyang, XX, Wanzhou, Liangping, XX, Dianjiang, Fengdu, Shizhu, Changshou, Fuling, Wulong, Pengshui, Qianjiang, Youyang and Xiushan)

Remarks: The above specific existing market partners need to know the actual situation of the company before making relevant handover adjustments;

2) Upper reaches of the Yangtze River (Hechuan, Beibei, Yongchuan, Tongliang, Tongnan, Dazu, Shuangqiao, Rongchang, Jiangjin, Qijiang, Wansheng, Nanchuan, Bishan and Banan)

Remarks: The above-mentioned specific existing market partners should understand the actual situation of the company before making relevant handover adjustments;

B. How to play at the beginning of entering the market:

1) Take the upper reaches of the Yangtze River as the initial market, the surrounding markets such as Hechuan have cooperated and made relatively influential distribution as the preheating, and Tongnan or Dazu as the market development endpoint;

2) Visit the restaurants in the regional market in the early stage to understand the specific situation of local catering, and understand the market share of local peers. After understanding the relevance, divide the visit routes, step on them one by one, and then sweep the goods one by one;

3) Take appropriate measures for the purpose of increasing sales (in terms of how many pieces to buy and what gifts to give, 10 pieces will be given ++ 20 pieces will be given ++50 pieces will be given ++ 100 pieces will be given+++).

4) During the early visit, the notes of the corresponding intended customers and the customers who are about to close the deal will be taken as detailed records to speed up the follow-up of the intended customers in the later period and reach a sense of cooperation;

5) Visit the farmer's market to learn about the delivery of dry goods in relevant markets, and connect several dry goods stores as intentional delivery, and then screen them;

6) After laying the groundwork for the early market network, use the company's preferential policies and existing customer resources as the best tools for cooperation and negotiation;

7) In the later stage, all the market customer resources are managed as a system, with distribution as the mainstay. At the same time, expand product sales, expand product utilization and coverage, and do a good job in all customer relationships and recommendation relationships in the later period;

4. Set the estimated sales volume of the marketing staff.

A marketing staff shall set the customer number standard (each person shall develop 3-8 new customers);

B. Marketers should set the estimated number of customers to be developed every week as the standard;

C. After the marketing personnel count the number of development customers in a week, the number of development customers in the current month shall be taken as the standard;

D. After the marketing personnel count the number of customers developed in the current month, the number of customers developed in the current month shall be taken as the standard;

E. After counting the number of developing customers every month, the marketing personnel shall take the number of developing customers in this quarter as the standard;

F. After counting the number of customers developed every quarter, the marketing personnel shall take the number of customers developed this year as the standard;

Remarks: The above marketing personnel should take the actual number of customers as the actual customer development standard.

5, marketing personnel management training exchange:

A marketing personnel should keep a record of the problems encountered in the process of daily visiting customers in order to communicate and deal with the problems of visiting customers;

B Marketing personnel should make daily plans and daily summaries every day.

C requires marketers to be used to writing weekly plans, weekly summaries, monthly plans and annual plans, and to develop good work record habits;

D. Feedback the requirements and problems of marketers in time, deal with relevant issues as soon as possible and start work, so that marketers can develop the market more passionately;

E establish a more United team with brothers and sisters, deepen their understanding of each other's work and life circles, and better integrate into their work;

F. Report the work of marketing personnel (make detailed work record report);

Remarks: this move is mainly to strengthen the team's fighting consciousness and unite a strong team with organized team style, good habits and good study.

6. Discussion and reflection summary of work performance.

A to explore the problems existing in the work, so as to further improve the similar appearance of potential problems;

B everyone should have corresponding on-site simulation training (don't be shy), which is at least the minimum standard for sales;

C salesman suggested-

Answer questions accordingly, solve existing problems in a targeted manner, assist and intensify efforts to jointly develop the actual interests of customers;

Third, the expected sales target

1. If the actual personnel of the marketing department are calculated as 4 people, the estimated sales volume is calculated as 5 customers per person per day, the actual daily shipment volume is 20 pieces, and the average budgeted monthly sales volume is 800-2,000 pieces; The number of development customers is expected to be around 80- 120;

2. According to the quarterly sales volume of the marketing department, the approximate sales data is about 2400-6000 pieces;

3. According to the annual sales volume of the marketing department, the approximate sales data is about 9600-24000 pieces;

Remarks: The above data are used as the expected sales plan of the marketing department in the early stage and as the indicators of working data. At the same time, we will strive to achieve the expected sales volume, and truly reflect the amazing fighting style in the actual process, quickly develop new customers and promote products, thus expanding product sales and popularity and maintaining the reputation of products in the local market.

Through this period of study, I have a certain understanding of some basic knowledge of clothing sales, and also deepened my professional understanding through various aspects of internship. The sales experience of xxxx is summarized as follows:

1, in the process of clothing sales: sales skills are extremely important. In the process of sales, in addition to showing customers clothes and explaining them, we should also recommend clothes to customers to arouse their interest in buying and let them enjoy consumption. For example, many customers say it is expensive when they enter the store, and we will explain the reasons to them. However, when customers try on our clothes, we will chat with them on the road to understand their psychology.

2. Secondly, we should pay attention to the skills of key sales, that is, we should be targeted and fit in with the design, function, quality, price and other factors of clothing, so as to truly change the customer's psychology from "comparing" to "believing" and finally sell successfully. (The key points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The characteristics of clothing products should be stated first, and they should be developed one by one if you have time);

The employees in the store are also more active in sales. Everyone is aiming at the same goal, but there are still many shortcomings, such as sales and display, which need to be improved.

Xxxx is a year connecting the preceding with the following. I will lead the clerk to make a profound summary, correct the bad things we did this year in time, continue to carry forward the good things and pave the way for xxxx's work.