How to open a wallpaper store for beginners

For those who are novices who don’t know anything about wallpaper and want to open a wallpaper shop

It is said that every other industry is like a mountain. If you choose to do this, you must fully understand the market. Of course it is not. It is said that if you don’t understand something, you should not do it, but if you don’t understand it, you have to learn it. Everyone has a beginning. We should learn more from our predecessors in the same industry, draw lessons from their past experiences, prepare ourselves well, and avoid detours in the future to improve our success rate. .

In fact, wallpaper is not an emerging industry. It has been widely used in Europe, the United States, Japan and South Korea and other countries. It was also popular in my country as early as the 1980s. It was mainly imported and expensive.

In the past few years, the wallpaper industry has regrouped and shown a tendency to make a comeback. Some manufacturers are unwilling to lose their former glory and hold on to their last position. They focus on high-end products with excellent quality, target high-income consumers, and slowly penetrate into the middle-end class. Low-end products are still difficult to gain a foothold due to quality issues. With the rapid development of the domestic economy, people's income levels continue to increase, and they pay more and more attention to the quality of life and individuality. Wallpaper has been favored for its unique advantages, and the wallpaper industry has gradually developed and expanded.

Many friends have keenly sensed the business opportunities and saw the potential of wallpaper. They are excited, full of beautiful visions, full of confidence, and are ready to invest in this industry.

1. The advantages and disadvantages of wallpaper and other products;

2. Wallpaper construction knowledge;

3. Your competitors;

< p>4. Wallpaper material classification and respective characteristics;

5. Supply quality and price, supplier situation, delivery time, payment method and logistics method, problem handling agreement

6. Your own strengths and weaknesses;

7. Maintenance and replacement of wallpaper;

8. The atmosphere created by the color and pattern selection of wallpaper;

9. Local customs, economic level, and market conditions.

The threshold for entering the wallpaper industry is not high. First, choose a suitable wallpaper store location, preferably in the building materials market, with a strong purpose. The size of the store depends on your personal financial ability, usually 20 square meters ( The size of a pavement) or more.

The three major costs of opening a wallpaper store are: first, store rent; second, store decoration; third, wallpaper version.

The rest is industrial and commercial taxes, employee salaries, advertising investment, and other expenses. The investment cost is not large, usually around 50,000, depending on personal requirements.

Then there is the decoration of the wallpaper store. Wallpaper is a more personalized product. The layout and decoration of the store directly affect your sales. LG wallpaper wholesale, you need to put some thought into this link, but it does not mean that you must After spending a lot of money to make the decoration gorgeous and noble, you can use your personal imagination and wisdom to flexibly use space and various decorations, plus the charm of wallpaper, to create a breathtaking effect, which can promote the customer's desire to buy.

The next step is to find the source of goods. There are generally two options for choosing the source of goods.

One is to join a certain brand as an agent. The advantage is high market recognition, sufficient supply, reliable quality, and professional Business guidance, product promotion is in place, the purchase price is low, and the profit is high. The disadvantage is that the conditions and fees for joining are relatively high;

The second is to purchase from wallpaper dealers. The advantage is that the purchase is flexible and there is no quantity requirement. , there are many brands to choose from, but the disadvantage is that the profit is relatively low (after all, dealers also have to make money, and consumers cannot accept it if the price is high), the delivery speed is slow, the quality is not guaranteed, and the supply of goods is incomplete and unstable. The operation depends on one's own exploration and supply. Shang's way of dealing with people is uncertain.

After solving the wallpaper store and supply problem, the next step is to purchase the wallpaper version (try to discuss with the supplier whether it can be given as a gift and conditionally refunded). It is recommended to position the product first to avoid unnecessary cost waste and The backlog of goods is based on local economic conditions. Those with developed economies are mainly high-end, those with average economy are mainly mid-range, and so on. As for the choice of color and pattern, it all depends on your taste.

After these tasks are ready, you can almost start the business. Of course, you also need to handle industrial and commercial taxes and other matters. The professional quality, service, negotiation skills and professional knowledge of the recruiters (sales staff) are very important and are not casual. Find someone to help you as store security) and find a construction team. These are all follow-up tasks.

After everything is ready, start the business. At the beginning, you should do some advertising, actively run business, go to some newly opened properties, post some advertisements, leave business cards and other advertisements.