Meituan has been besieged for a long time. Can these three companies break through the battle of express delivery in the same city?

Recently, according to the disclosure of the Hong Kong Stock Exchange, Shunfengcheng, which was spun off by SF Holdings, officially submitted a prospectus to the Hong Kong Stock Exchange, with a current valuation of 9 billion yuan. Finally, following Meituan, Hungry, and Dada, four express delivery companies in the same city have been listed. Why is Wei Wang eager to go public after losing money for three years in a row? In the battle of express delivery in the same city, Meituan occupied a large market share with the trend of "besieged city", which made Hungry, Dada and SF have to break through in the same city. Who will take the lead in "breaking the city"?

From take-out to new retail to flash delivery, this same-city service is the core business of express delivery in the same city. The battlefield of 200 billion real-time distribution has begun. At present, there is only one Meituan. If you are hungry, it will follow closely. Dada and Shunfeng form a double bottom state in the same city. These three companies are ready to break through the siege of the US Mission at any time.

With SF's listing in Hong Kong, the financial reports of the four major express delivery companies in the same city publicly show that the US Mission market accounts for 6 1%, and the total order volume is 1, 0147 million, up 2 1% year-on-year, with revenue of 66.3 billion yuan; Hungry? The market accounted for 29%, with a total turnover of 4.827 billion orders, a year-on-year increase of 24%, and revenue of 365.438+53.7 million yuan. Dada market accounted for 5%, with a total turnover of 1 1 billion, an increase of 85% year-on-year and a revenue of 5.74 billion yuan. SF City market accounted for 4%, with total orders of 760 million orders, up 1.30% year-on-year, and revenue of 4.843 billion yuan.

Judging from the public data of Meituan, Hungry, Dada and SF, Meituan has firmly occupied the dominant position in the market. In order to quickly catch up with the US delegation, the combination of hungry and word of mouth has created a life service in the same city, and Ali's financial resources have been continuously supplemented, which can occupy the second position in the market. Dada, which is backed by JD.COM and Wal-Mart, and Baidu CTO are eager to catch up with the SF city established by SF. Who can be "deus ex" like a rabbit in the express delivery industry?

Meituan is one of the few enterprises that survived the Hundred Regiments War. From the initial "burning money" mode to competing with Hungry, Meituan was able to seize the market quickly and successfully, mainly because: Meituan innovated the initial take-away service, such as making up all the businesses such as hotels, movie tickets and tourism to get more traffic; Subsequently, the financing code was continuously increased in the listing to reserve sufficient "ammunition" for opening the market; Finally, through a large number of enrollment expansion of riders, the "two-in-one" anti-monopoly means is implemented for merchants to quickly win market share.

Hungry? After cooperating with word of mouth to build local life service, we began to "subsidize10 billion" and burned a lot of money to drain it. As a result, in May of 20021,users outperformed the US Mission every month, but the local distribution in the same city was still not as good as that of the diversified US Mission.

Even relying on Ali, the "god of wealth tree", the plan to burn money will only win short-term user traffic, and it is not suitable for a protracted war in the long run. Therefore, if you are hungry, you can get a share by developing diversified businesses such as hotel services, tourism and express delivery services in the same city, plus the "burning money to drain" plan.

The operation of Dada is actually an integrated mode of e-commerce (from JD.COM to home) and logistics (Dada). The two contributed 2.3 billion and 3.4 billion respectively. Its gross profit margin of 17.8% is commodity sales commission+logistics expenses, from which the average commission in JD.COM can be calculated. The arrival rate of COM home is around 20%. However, in order to drain, the proportion of "burning money subsidies" is as high as 30%.

If consumers are more accustomed to regular supermarket purchases, then large supermarkets can set up their own distribution teams, so that consumers can place orders in their own apps, such as the multi-point app of Zhong Bai supermarket and the app of Wu Shang merchants, so that the situation in Dada is even more worrying. Therefore, Dada's supermarket home strategy must be highly integrated with large supermarkets in order to have a place.

In the last three years, the net profit of Shunfengcheng was-328 million yuan,-470 million yuan and-758 million yuan respectively, and the loss increased year by year. Although corporate losses can be listed in the capital markets of Hong Kong and the United States, it may be more advantageous to go public after the gross profit turns positive. After all, everyone likes companies with high growth and positive profits. Wang Wei's "face-beating" is eager to go public in order to raise funds and once again increase the high-end market of Shunfengcheng.

The boss of SF takes the high-end takeaway market, and the unit price is similar to that of Meituan, which is nearly 22% higher than that of Dada and nearly 33% higher than that of Hungry, which is probably the price difference between SF and Tongda. Its customers are also on the high side, such as Xicha and Ruixing. If Shunfengcheng wants to gain market share quickly, it is a good choice to take the high-end route, provided that the profitability of the high-end market needs to be strengthened.

Meituan, Hungry, Dada and SF all have the way of "burning money and draining" by express delivery in the same city, but the focus is not exactly the same. If you want to get a piece of "cake" in local life and express delivery in the same city, you must consider the interests of consumers and businesses if you take the "high-end route". For the besieged city of Meituan, as long as the strategy is proper, it is like a "tortoise and rabbit race", and the champion belongs only to those who never stop!