Eight misunderstandings in wanting to open a maternal and infant store

Eight misunderstandings in wanting to open a maternal and infant store

There are eight mistakes in wanting to open a maternal and infant store, and more and more industries are developing. It is very important for many people who want to open a shop to understand the market and choose according to their own situation. Here are eight misunderstandings about opening a maternal and child store.

8 misunderstandings about opening a maternal and infant store 1 8 misunderstandings about opening a maternal and infant store 1. Open a shop blindly without doing market research.

Many fledgling maternal and child stores only see others making money, and they don't know much about it, so they blindly open stores. As a result, there have been various problems in operation. Be sure to go to market research and learn from the experience of opening a store in the early stage. It is harmful to be too eager for quick success and instant benefit. Only when you are ready can you open a successful pregnant and baby shop.

Eight misunderstandings in opening a maternal and infant shop. Second, the price war.

Maternal and child products only focus on quality. Some shopkeepers engage in price wars when they see the decline in product sales, disrupting the overall market price, which is not good for themselves. Nowadays, parents are very concerned about the quality of maternal and child products, but they will worry if they are too cheap. So, pay attention to good products and don't care too much about the price advantage.

Eight misunderstandings in opening a maternal and infant shop. Third, advertising is not important for curative effect.

As long as the advertisement is appropriate, the most important thing is the product. If you spend a lot of money to build a momentum, but there is no matching brand products, it is useless. It may have an effect in a short time, but it will be a loss in the long run. Advertising should also be strategic, can be used at some critical moments, and can have a good publicity effect.

Eight misunderstandings in opening a maternal and infant shop. Fourth, the product has no characteristics and blindly follows the trend.

Seeing that other people's products are profitable, you blindly follow the trend, which means that you are always one step behind others and can't really become bigger and stronger. A good operator should have his own observation and control of the market and judge what will be hot in advance.

Eight misunderstandings in opening a maternal and infant shop. 5. Unwilling to promote sales

Commodities should be handled in time, the operators of promotional activities should be bold, and the discounted ones should be discounted, otherwise the losses will be even greater.

Eight misunderstandings in opening a maternal and infant shop. Sixth, the product is too cumbersome.

Products are good things, but you should have your own main products. Some stores want to make the variety complete, so they buy a little of everything, which makes consumers feel messy.

Eight misunderstandings in opening a maternal and infant shop. Seven, retreat when encountering difficulties.

Starting a business will be difficult. If you want to take a step back if the sales situation is not good, then opening a shop is not for you. When encountering problems, we should first think about how to solve them and maintain a good attitude.

Eight misunderstandings in opening a maternal and infant shop. Eight, willing to take the bait.

Open a maternal and child store to actively attract customers. Learning how to attract customers is more useful than doing nothing, whether it is shouting a few words in promotional activities or promoting them on social platforms. You can even build a customer base, push popular products at any time, and occasionally give some discounts, which are all good business methods.

Do you understand the eight misunderstandings of wanting to open a pregnant and baby shop? To open a maternal and infant store, we should stress honesty, and quality is the most important thing, so that there is a market.

8 misunderstandings about opening a maternal and infant store 2 8 misunderstandings about opening a maternal and infant store 1: opening a store blindly.

I don't know, it's natural to want to open a shop, and I don't know if I like the profession of maternal and child industry.

Eight misunderstandings about opening a maternal and infant store 2: price war

It is believed that the low price can win, and the result is to disrupt the market price system, even if it loses money, it is easy to fail.

Eight misunderstandings of wanting to open a maternal and infant store 3: not paying attention to advertising.

The most important thing to open a maternal and infant store is word of mouth. You can't sell melons and talk big. This is the most successful advertisement that consumers praise.

Eight misunderstandings about opening a maternal and infant store 4: product homogeneity

The products of maternal and infant stores should not be too homogeneous. Others have what you have and others have what you don't, which will lead to the continuous loss of customers. At present, franchise companies will concentrate on several own brands to join stores, which solves the problem of product homogeneity.

Want to open a maternal and child store 8 misunderstandings 5: reluctant to give.

The marketing and customer acquisition costs of maternal and child stores are relatively low. In-store gifts, samples, expired products, damaged outer packaging and unsalable products are all favorable marketing methods. Reasonable gifts can increase the passenger flow in the store by more than 2 times.

Eight misunderstandings about opening a maternal and infant store 6: people who want to take the bait

No publicity, just sit in the store and wait for someone to come. This is a fatal behavior, so we must avoid opening a maternal and child store.

Eight misunderstandings about opening a maternal and infant store 7: poor environment in the store.

Poor decoration effect, chaotic product display and poor hygiene may make consumers feel disgusted, thus reducing the number of visits to the store.

Eight misunderstandings about opening a maternal and infant store: the membership group does not need to be maintained.

This is the most common phenomenon, some will not be maintained, some will not be maintained. In short, it is very important to open a maternal and child store and build a membership group, and community operation is more important. For maternal and infant franchisees, it is particularly important to choose a franchise company that can do community marketing and maintenance.

Eight misunderstandings about opening a maternal and infant store 3. Analysis of maternal and infant prospects

First of all, consider the scene of opening a maternal and child store. Are you in there?

1, the national second child policy has been liberalized, and the maternal and child industry has quietly emerged, and the opening of maternal and child stores has followed the trend.

20 16 65438+ 10 1 "two children in an all-round way" was officially implemented. The policy that a couple can have two children is no longer restricted by their parents' only child status. With the opening of the second child policy, more and more families will be ready to have another baby. At the same time, an industry is quietly emerging, and there will be more and more maternal and child stores.

2, the improvement of living standards, a one-time increase

With the per capita disposable income of Chinese households increasing year by year, the effect of wealth accumulation has promoted the upgrading of residents' consumption structure and further improved their living standards. Parents are more willing to spend for their children, and their spending power has also improved.

3, the maternal and child industry is hot, promoting the development of maternal and child stores.

With the liberalization of the "two-child policy", baby products have become a hot spot in the domestic consumer market. At present, maternal and child products and services are one of the fastest growing online and offline products in China.

Xinshoukai maternal and infant branch

Second, how do novices open maternal and infant stores?

1, the first step is to consider joining or creating your own brand.

If you want to join in and open a maternal and infant store, it is an important issue to consider establishing your own brand from the comprehensive teaching scheme of store location, decoration, operation, promotion and marketing, which involves the future development and layout.

2. Step 2: Ask yourself if you are familiar with this industry.

No matter what line or industry you don't know, don't set foot in it. Even if you want to do it, you should consider joining. You should master the trends and related information in the industry, understand the development trend and which direction to go.

3. Step 3: Understand the recruitment and training of the team.

Opening a shop requires a team, and one person's strength is limited. First do a good job in recruiting teams, then train employees and adjust everyone's working atmosphere. If you don't know professional knowledge, please choose to join.

4. industrial and commercial registration

The first step is to approve the name 1-3 working days; The second step is to submit the materials for 5- 15 working days; The third step is to obtain the certificate: the day of appointment; Time for the fourth step: 1-2 working days.

5. Store location

(1) Three steps of store location.

A: Choose a city B: Choose a lot C: Choose a store.

(2) Six key points of storefront location evaluation.

A: storefront structure B: traffic situation C: competitive environment D: customer flow E: storefront cost F: development trend

6, sufficient funds and a good attitude.

Sufficient funds to ensure their own operations, opening a store requires funds, including the cost of renting a store, hiring employees, decoration design, etc., and opening a store requires a lot of funds. Entrepreneurship is a very difficult thing, which requires care and seriousness, and optimism.