Kassel's brand development process

1996, nike, the brand founder and design director, started the entrepreneurial journey of "two clothes carts and a pair of scissors";

1997, Caso Clothing Co., Ltd. was formally registered and established, and Caso Castle was determined as the brand LOGO, and its operation center was located in Zhuhai;

1998 introduced the 3D stereoscopic cutting technology from Europe, and the dress series was a great success, becoming the flagship item of the brand and rapidly expanding the brand awareness;

In 2002, Caso completed its strategic transformation, taking franchise chain as the main business model, supplemented by self-operation, and entered the whole country.

In 2003, she participated in the China Fashion Expo for the first time, during which she gained extensive attention and became a bright new star in the women's clothing industry in China.

In 2005, the brand entered a period of rapid development by bidding for the land of Zhuhai New Science and Technology Park 16000 square meters and preparing for the construction of Kasuo Industrial Park.

In 2008, the brand launched the "Kasuo Clothing Culture Festival", which initiated the cultural marketing of the clothing industry;

In 2009, Caso Industrial Park was successfully completed, which indicated that the brand was more mature and more competitive in the market.

20 10 set up design centers in Shanghai and Guangzhou to further optimize and integrate the design strength of the brand.

Today, with its original design route, romantic, elegant, restrained, sexy, restrained and luxurious brand style, and excellent market development strategy, Caso has been growing steadily, with terminal networks all over the country.