If you want micro-business marketing to soar in performance, you must learn to "package"!

Usually a micro businessman who sells poor products must be very picky about his own brand. Think about it, how can a person who has no confidence in the brand and products he represents have the confidence to sell his products? Sell ??it.

Therefore, if you want to sell your products, you must have confidence in your products and learn to "package" your products, after-sales service, etc.!

1. The most important packaging is your own packaging

The essence of building yourself is to enhance the trust of WeChat friends and resolve the suspicion of WeChat friends.

We want people who buy things to recognize us first. From our circle of friends to our mental outlook, we can feel the charm of our products. The selfies look half-dead, and it is impossible for customers to imagine the beauty of our products.

Remember: when selling things on WeChat, your personal brand is very important, and getting friends in your circle of friends to trust you is a tough battle.

When designing WeChat names, personalized signatures and avatars, you must consider how to leave a deep impression on WeChat friends. The secret of WeChat business experts in designing image windows is four words: authenticity and charm.

2. The second layer of packaging is for the company

The first time I drank Fanta and the first time I used Crest was because I saw the Coca-Cola logo on Fanta and the P&G logo on Crest. We always act like masters, pointing out the shortcomings of the brand and pointing out the inadequacy of the team leader, so it’s no wonder that our products are selling well.

3. The third layer of packaging is the packaging of the product

Many brands spend a lot of money on publicity, but do not want to spend money on improving the outer packaging of the product; some teams use external packaging It works fine, but the customer just doesn't know how to open it, or he can't open it even with all his strength.

We must learn to pay attention to details. If the plastic packaging bag of the product you buy is larger than seven inches, you can know the quality of the product by looking at the bottom to see if there are air leaks. Can a manufacturer that doesn't even care about the life and death of our own children give us good service? ? (Note: Plastic bags larger than Qiyingyu have air holes to prevent children from suffocating when they put them on their heads while playing).

4. The fourth layer of packaging is our service, including after-sales service

Do micro-businesses sell the above four types of packaging? Not necessarily, because you still have to have the urge to get your customers to buy your stuff.

First of all, you should determine what your customers think. This is very sad in China.

For example: when we walk into a cosmetics store, the shopping guide girl keeps following you, making it impossible for you to take a closer look. What's even more frightening is that they also ask you what you want to buy?

If you walk into McDonald's again, no one will ask you what you want, only people will say "How can I help you?" When you line up, you will be the captain, and the little girl will tell you Please come over here.

If you are a foreigner and you walk into KFC, their service staff actually push each other and push you in private. I don’t know whose foreign language is better or who is more humble. Is it necessary? ? How many menus does KFC have in one ***? Just two hands and one sentence "what can i do for you" is enough. So it can only be the second child.

The Jewish business philosophy is "use your watch to tell you the time, and then charge you." You must match your product features to your customers' desires, not let your customers express their desires in you For products, even if they sell Viagra, they have to tell men and women what it does, not to mention your things that can't excite him.

You can’t think that he may not want it, but think that he will definitely want it. How about he have a watch? Maybe he doesn’t know how to read it and is embarrassed to say it; maybe he wants you to look at his Patek Philippe watch to get a feel for it; maybe he is too lazy to raise his wrist; maybe he wants to know the time in Tokyo, Japan. After you watch it, you can just subtract an hour.

So anyone who adds you on WeChat may be your customer, it depends on whether you tell him that you are his waiter.

If he wants you again, you can’t give it to him too happily.

How can a good thing be consumed without value? It was originally 1,000 yuan, but he pretended to be smart and said 1,500 yuan. You must not give it to him right away, otherwise he will raise the price to 800 and he will say it is expensive. You hang him up and go to the toilet to "ask your boss for instructions" for five minutes. After you sold it to him for 1,600 yuan, he still treated you as a brother.

This is not to deceive customers, but that each of us has a little bit of vanity. Otherwise, you wouldn’t leave the three or four yuan beer in the supermarket without drinking the “two hundred yuan for a dozen free” A bottle of **beer. Sometimes we spend money not only to buy food and drink, but also to buy the feeling of consumption. After all, it is fun to spend a lot of money.

Finally you can count the money.

As you know, no matter how much money you sell, the calculation is very fast. So you have to pay attention to the previous process.