What grade is the VIP bird?

Guirenniao is a domestic sports brand, which originated from Jinjiang, the "shoe capital" of China, and was founded in 1987. At present, VIP Bird is a comprehensive enterprise, and its products include sports shoes, sportswear and supporting products.

In 2002, VIP Bird invited big-name stars Andy Lau and Cecilia Cheung as brand spokespersons. The sports market in China has always been characterized by numerous brands and fierce competition. The decision of VIP Bird made the brand an instant hit. Four years later, VIP Bird has successfully established a cooperative relationship with the Small Ball Sports Management Center of the State Sports General Administration and become its equipment sponsor. Moreover, no sports brand can win this honor except VIP bird.

The grade of a brand is often judged by its price. Although VIP bird has a high reputation, its customer base is mass consumers, so the price of brand products will not be very high. Therefore, the VIP bird is not high in grade, and it is a sports brand that is relatively close to the people and grounded.