What are the promotion skills of SEM bidding?

Tip 1: Many SEM experts like to try to put keywords first. It must be understood that the bidding cost of Baidu ranked first is amazing. At the same time, according to data analysis, the conversion rate of the first keyword is not as high as that of the second or third. If we just blindly pursue high clicks and high traffic, it will run counter to the original intention of Baidu's bidding. What we need to pursue is high rate of return. Therefore, SEM experts should pay more attention to writing new attractive advertising titles and specific descriptions.

Tip 2: Friends who are familiar with Baidu's SEM promotion should know that the promotion methods on the left side of the homepage usually include bidding ranking and online alliance promotion, both of which are charged according to clicks. If you want to promote online alliance, you must set the daily expenses at the beginning, and the initial amount can be lower. Through a period of data observation and statistics, we can gradually accumulate relevant experience and make reasonable adjustments.

Tip 3: Many friends like to set the backstage area to the whole country. Although such a target group will be huge, the resulting click waste can not be ignored. Therefore, it is necessary to divide the region according to the attributes and audience groups of the products to be promoted, which can be one province or several provinces. Of course, if the product is universal, it is understandable to set it as the whole country.