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Does the dual health policy have an impact on online education?
With the implementation of the "double drop" policy, online education is also changing. Some institutions closed down completely, some quietly changed their names, some stopped selling foreign teachers' courses, and some institutions began to lay off employees on a large scale. Judging from the reactions of all parties, online education is rapidly cooling down.
I gave Watun tens of thousands of dollars in online classes, and two of them were suspended.
According to the national "double reduction" policy and relevant regulations, you will completely suspend the live class business from August 5, 20021year, and return the remaining class fee to your parents from August 2, 20021year.
On August 8, Ms. Lin received two short messages, both of which were suspension notices of children's online classroom platform, including "You clap one" and "GOGOKID".
"There are only a dozen classes left, and I don't intend to continue classes, so it doesn't matter." Ms. Lin is very calm. In addition to these two courses, she also reported a one-on-one live class of children's English "Peking University Children's English" to her son. "At that time, I bought more than 30,000 classes at one time, and now there are more than 400 classes." Ms. Lin said that although she saw the suspension of classes on other platforms, she did not want a refund. If she can, she will continue to charge, and even give her second child more classes. "I can't teach foreign teachers, I can't teach China education, and I am better than me."
Ms. Lin said that after the introduction of the "double reduction" policy, Beida Children's English immediately responded to parents' demands, saying that users who had purchased before the implementation of the policy could continue to deliver goods according to customers' wishes, so she was not worried.
According to the notice of Huashang Daily, Peking University Children's English replied on its official WeChat account that they have been communicating with the competent authorities for the implementation of the "double reduction" policy, and the government has instructed them to respect the wishes of users and protect the legitimate rights and interests of paying users. Users who have purchased before the implementation of the policy can continue to deliver goods according to customers' wishes.
The statement also said that even if the parents behind do not buy classes, there will be no income in the next three years, and there will be no problem in completing the delivery of all paid client courses. Peking University will continue to do English, and there will be no layoffs or salary cuts, because there are many overseas students and adult students in Peking University who are preparing teaching bases at home and abroad. The teaching and research group is working overtime to develop new courses. In the future, freshmen can also take new English courses taught in Chinese, and old students can continue their original courses.
The little monkey language has been changed to "Little Monkey Enlightenment". Parents say that the curriculum has not changed much.
Ms. Yu's daughter goes to kindergarten middle class. In order to make children form the habit of learning as soon as possible, she bought some online classes for her children. "Little Monkey Language" is one of them. This is an educational App produced in the future, suitable for children aged 2-6, including Chinese, math and English.
"I recently found that the name of the course has changed a little." Ms. Yu said that the original name of this App is "Little Monkey Language". After the introduction of the "double reduction" policy, it was changed to "Little Monkey Enlightenment", and the names of the sections in it also changed. Language has become "expression", mathematics has become "thinking" and English has become "spoken language". But the content has not changed much.
"It is estimated that it is to meet the requirements of the' double reduction' policy. I don't know if it can continue in the future." Ms. Yu said.
In this regard, Huashang Daily consulted the customer service staff of Little Monkey Thinking. The customer service staff said that the name was indeed revised, because some previous courses involved super-class learning and the content was slightly revised. The specific revision content needs to be answered by the tutor. You can communicate with your tutor after purchasing the course. If parents are not at ease, they can refund the fee at any time.
VIPKID no longer sells foreign teachers' packages. Ape tutor is adjusting the curriculum.
On August 7, VIPKID issued a statement saying that new curriculum packages involving foreign teachers will no longer be sold from now on; From August 9th, the renewal of courses for overseas foreign teachers will no longer be open to old users.
"We were informed of the last opportunity to make up the lessons, saying that there would be no foreign teachers after that." Teacher Chen, a parent, said that children have been teaching foreign languages in VIPKID, and the effect of practicing oral English is good, and children like it very much. However, considering the policy requirements, they are worried about the high risk of recharging, and finally they did not recharge. The last ten classes are over, and the children are still a little lost.
It is reported that VIPKID is testing "VIPKID Adult Class" and "Bilingual Intangible Cultural Literacy Class", which is expected to be launched in the near future.
Another online tutoring organization "Ape Tutoring" also suspended the sale of courses a few days ago. The customer service staff of Ape tutoring said that the course time of the previously registered old users will be adjusted, and the autumn class will be adjusted from weekend to weekly. We don't accept new user registration for the time being, and the company will adjust the course. How to arrange the autumn, continue to wait.
Online education platforms have laid off employees. The data shows that the proportion of online education practitioners who can get on the job quickly after leaving their jobs is as high as 98.5%.
In late July, news of layoffs spread on online education platforms including New Oriental, Good Future, Gaotu, homework help, Zhangmen 1 Yes 1.
On July 3 1 day, the video of Tik Tok employees leaving Xi 'an Center was screened.
The netizen "@ 嗮嗮嗮" said: The company is gone, no, the industry is gone. It is said that the Gaotu Xi 'an Center was cancelled and everyone was unemployed.
On this matter, Huashang Daily called the person in charge of Gaotu Xi 'an Center, who said that he would not accept media interviews.
On August 4th, Chen Xiangdong, founder and CEO of Gaotu Group, said in an interview with 2 1 Century Business Herald that online education companies can still start classes from Monday to Friday after rectification. However, due to the ban on classes on weekends, winter and summer vacations, online education companies have reduced the class time by about 70%, which will also reduce the corresponding income. Therefore, the internal matching resources need to be adjusted accordingly, and large-scale organizational structure adjustment is inevitable. Gaotu Local Center 15, with only five headquarters in Shanghai, Zhengzhou, Wuhan, Chengdu, Taiyuan and Beijing.
According to the data of Lagou Recruitment Data Research Institute, the demand for online education talents has dropped sharply since May 20021year. At the same time, the proportion of online education practitioners who "resigned and can be employed soon" is as high as 98.5%.
According to the survey data of Tianyan, as of July 3 1 day, the number of education-related enterprises cancelled or cancelled in 20021year totaled about153,700, an increase of about 34.59% compared with the same period in 2020.
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