Distribution mode of Wal-Mart supermarket chain

The distribution mode of Wal-Mart supermarket chain is to centrally manage the store logistics through the distribution center, that is, the supplier transports the goods to the designated distribution center (Hub), and then Wal-Mart uses its own transportation team to distribute the goods concentrated in the distribution center to the retail stores (spokes).

At present, 80% of Wal-Mart's goods are distributed by the distribution center. Compared with the direct supplier logistics system, the centralized distribution model can better exert the scale effect, and reduce the logistics cost, shorten the inventory cycle and strengthen the control of goods through information and electronic management. As a result, Wal-Mart's logistics cost is only about 2% of its sales.

What makes Wal-Mart different is that it tries its best to save money from various aspects, such as purchase channels, distribution methods, marketing expenses and management expenses, and puts forward the slogan of "parity every day and consistency", striving to realize the promise of cheaper prices than other firms.

Extended data

Wal-Mart's distribution center generally covers an area of about 6,543,800 square meters (654.38+ 00 times that of its standard retail stores), with a standard radiation radius of 250 miles (about 400 kilometers), employing 500-654.38+0,000 celebrities (including temporary workers) and serving 75-654.38+0,000 stores at most. The operation of distribution center has become the most important part of the company's daily operation, playing the role of "central axis" of the whole distribution network.

In China, Wal-Mart also adopted the centralized distribution mode. At present, three distribution centers have been built and put into use, and the fourth distribution center is under planning.

In 2003, Wal-Mart established the first distribution center in China District in Tianjin, which was responsible for the distribution of stores in the whole northern region. Tianjin Distribution Center has a total construction area of 455,000 square feet (42,000 square meters) and 65,438+040 truck stops. After expansion in 2007, it can serve 90 retail stores and employ 300 employees.

Baidu encyclopedia-Wal-Mart