What software should Taobao artists master?

In fact, Taobao art also belongs to a small category of web design. He mainly does the visual design of e-commerce web pages, which is what we often call the decoration of online stores. Taobao artists highlight the characteristics of products through shooting and retouching, so that the decoration style of the store conforms to the style of the products they sell and attracts customers to increase sales.

Image source: Students' works of Godfried Aduobe Institute of Design.

If you want to be a Taobao artist, let's first look at the recruitment requirements of Taobao artists, and then analyze how to become an artist through self-study. Look at the artist recruitment information on the recruitment website. To sum up, the current market requirements for artists are roughly as follows:

1, proficient in Photoshop and other design software (there are many softwares required in the recruitment information, but every recruitment information will say proficient in Photoshop);

2. The overall visual image design and image processing of the store;

3. Shop decoration, main picture, details, home page design, store marketing advertising design, etc.

Image source: Zhaopin Recruitment

First, design tools-Photoshop Let's first learn about the learning of design software. Only Photoshop is selected here to share the learning process of tools.

1, Photoshop Elementary

If you are new to PS and need to know the basic usage of PS, then we will take you step by step to understand PS from the aspects of interface introduction, basic settings, new files, viewing operation, saving, exporting and moving tools. Let everyone be familiar with the common functions and specific usage of PS tools in graphic design, and be able to use PS for basic picture processing.

1, PS interface

When you first come into contact with PS, you should first briefly understand the origin, function and role of this tool. Open the PS tool and briefly understand the components of the interface and the role of the tool.

2. Common functions and specific usage

1) layer relation and its application. Layers are like movies containing elements such as text or graphics, which are stacked one after another to form the final effect of the page.

2) Color filling and magic wand matting. There are many ways of matting. Let's take the wand as an example to briefly understand the matting in PS.

3) Select and copy. Copy image selection is one of the functions we often need to use. For example, if you draw a graph in PS, you can generate several identical graphs by selecting and copying.

4) Lock the sleeve and the propeller. Lasso tool includes three tools, namely lasso tool, polygon locking tool and magnetic locking tool. Lasso tool is the most basic tool for selecting regions and plays an important role in processing images. The principle of feathering is to blur the connection parts inside and outside the selection, which plays the role of gradual change, thus achieving the effect of natural connection and helping to blend the selection with the surrounding pixels.

5) Decontamination tools and repair tools. This tool is often used to fine-tune pictures, and the stain tool is used to modify facial defects such as stains in portraits and graphics. The patching tool can take the effect of one picture in the picture and patch the effect of another place.

6) Liquefaction effect and actual combat. The liquefaction effect is used to process portraits, such as face-lifting, leg lifting, eye enlargement and a series of routine operations, which make the picture effect more perfect.

7) Text (characters and paragraphs).

8) Shape cutting and deformation.

2, PhotoShop intermediate

After understanding the basic functions of PS, we need to further understand the common tools such as layer relationship, matting, pen tool, eraser tool, straw tool and brush tool. , mask, filter, so as to be familiar with the layer style, and have the ability of layout application and poster synthesis design.

1) color scale, contrast and curve. PS contrast adjustment includes using PS automatic contrast, gray scale and curve command adjustment, and gray scale and curve play a very important role in PS color matching.

2) hue saturation and hue balance. Every picture has three attributes: hue, saturation and lightness. Using these functions can make the color matching of pictures more perfect.

3) Color mixing case. See what the specific function of color matching tools is through cases, and further familiarize yourself with the use of tools.

4) cut the mask. A very special and interesting mask in PS often produces some special effects.

5) Mixed mode. You can mix the color of an object with the color of the underlying object in different ways.

6) Layer style 1, layer style 2. The layer style is powerful, which can easily and quickly produce various stereoscopic projections, various textures and image special effects.

7) filtering effect. It is mainly used to realize various special effects of images.

3, Photoshop advanced

When we are familiar with PS, there may be more needs, such as making posters and fine-tuning pictures. So we learn the role of PS through practical cases, so as to achieve the purpose of making pictures with PS.

1) poster. Poster design is one of the manifestations of visual communication. Designers combine breakthrough, text, color and other elements to show the information to be publicized, and attract people's attention at the first time through the composition of the layout. You can learn the design of that poster through practical cases such as font poster, movie poster, mobile phone poster, furniture poster, beverage poster, lighting poster, sports poster, etc., and strengthen your operational ability.

2) font. Fonts are all designed by hand, and they are all designed by various font designers. So if you can't find a suitable free font, you can try to design your own font. Learn how to make fonts through demon fonts, star fonts, three-dimensional characters and font deformation.

3) typesetting and color matching. The ultimate picture is pleasing to the eye, and its typesetting, color matching, content and creative design are all key elements.

4) Fine retouching. Exquisite pictures may be the content that many PS enthusiasts pay more attention to. We will take you to learn how to retouch through the sharing of figure retouching and wedding retouching.

Second, Taobao e-commerce design learned tools, and then comprehensively understood the methods and skills of Taobao e-commerce design from various retouching skills to special page design, and completed the decoration and design of Taobao stores.

1, retouching

Every store sells different products, so the object of retouching is different. We choose electrical appliances retouching, jewelry retouching, cosmetics retouching, and clothing retouching to briefly understand the retouching steps of this kind of e-commerce.

2. Special pages

Topic page is a content aggregation page, which integrates effective information and leaves a profound impact on people. Then Taobao e-commerce can highlight the theme of the event and product features through the topic page, thus promoting the sales of the store. Feel how to make a special page through the Queen's Day special page and the 6 18 special page.

Image source: Students' works of Godfried Aduobe Institute of Design.

3. Details page

The commodity details page can display commodity information and details, but the details page is not only the accumulation of detailed pictures of commodities, but also the order and content of commodity display can be found.

Image source: Students' works of Godfried Aduobe Institute of Design.

Third, shop decoration Shop decoration is also one of the necessary skills for Taobao artists. Share the whole process of store decoration here.

1. Free store opening and decoration preparation.

If you want to open a shop, the first step should be to apply for a seller's account, be familiar with the seller's background operation, and make a good knowledge reserve for store decoration.

2. Shop version introduction and version

Taobao shop pages are decorated in sections. We need to know the display position and size of these sections in the shop before we can design the sections that meet the specifications.

3, material upload, cutting diagram export

4.DW link operation

In order to increase the number of clicks on goods and promote sales, we need to add various links to the homepage, shop signs and details pages when decorating Taobao stores. Using DW(AdobeDreamweaver) can make us finish this work smoothly.

5. Navigation bar settings

The store has a navigation bar with treasures, activities, new products and so on. In fact, it is convenient for buyers to enter the store and quickly choose surprises according to their own needs, making it easier to retain customers.

6. Decoration of moving image titles

Moving the header can make the page more vivid, and it can also give buyers who browse the store a better operating experience.

7. Home video

The first impression a shop's homepage brings to a buyer can determine whether the buyer is willing to continue browsing the shop. Now many shops will put short videos about products on the homepage to make customers feel the goods more intuitively.

8. Full-screen design of header and header hot link

The full-screen design of the header will bring more direct visual impact to the buyer. Adding hot links to the header can improve the exposure and sales of store star products.

9, product display special effects

Product display has various special effects, such as video, enlarged display, mouse movement special effects and so on. Choosing the right product to display special effects can highlight the characteristics and highlights of the baby.

10, full-screen carousel poster

Prepare product pictures and set the contact style of the turntable, such as points, rectangles and numbers. The rotation of posters can make buyers who stay on the current page know more about the products.

Image source: Students' works of Godfried Aduobe Institute of Design.

1 1, footer design and decoration

Many Taobao shops only pay attention to the decoration of the shop header, but ignore the footer. In fact, in the process of storefront decoration, attention should be paid to both the header and the footer. Only by improving the overall page can we increase the sales of outlets. Moreover, a lot of useful store information will be added to the footer of the store to improve the conversion rate of the store.

The above is roughly in accordance with the requirements of Taobao artists to share a simple learning process of Taobao artists. In fact, if you want to be an excellent artist, you need to know some design basics and theories, so that you can find a design. I hope the above content will help you understand artists and learn.