Inspirational story of workplace marketing and its enlightenment.

Lead: The problem of enterprise marketing is to find out the products and methods to solve customers' needs, and this kind of products and methods can meet customers' needs, which is successful marketing. The following are inspirational stories and inspirations of workplace marketing, welcome to read.

Inspirational stories and inspirations of workplace marketing 1 1, mice and dogs

A group of mice climbed onto the table to steal meat, but they alarmed the dog sleeping on the table. The mouse and the dog discussed it and said, "If you don't keep quiet, we can give you some meat and we can enjoy delicious food." The dog severely rejected the mouse's suggestion: "get out of here, all of you." If the owner finds that there is less meat, he will suspect that I ate it secretly, and then I will become the meat on the chopping board. "

Marketing Enlightenment: Don't cooperate with opponents who try to knock yourself down. When they give you a little benefit, you may lose a bigger benefit.

2. Frogs and mice

A frog looked at his mouse neighbor very unhappily, always looking for a chance to teach him a lesson.

One day, the frog saw the mouse and suggested it to play in the water. Rats dare not. The frog said there was a way to ensure its safety. He connected them with a rope. The mouse finally agreed to give it a try. Under water, frogs show great strength. Sometimes it swims fast, and sometimes it dives to the bottom. Kill the mouse. The mouse was finally filled with water, swelled up and floated on the water. The kite-flying man was looking for food and found a floating mouse. So I grabbed it. The connected rope also pulled the frog up. After eating the mouse, the kite sticks its mouth out to the frog. Before being eaten by a kite, the frog said regretfully, "I didn't expect to hurt myself."

Marketing Enlightenment: Competition is regular. When we take inappropriate measures to deal with our competitors, we may have stepped into the threshold of failure ourselves.

3. The white goose was arrested

White geese often gather by the lake, and many white geese often choose suitable places to live there. The leader of the goose also arranged a white goose to keep watch and call the police when he saw someone coming. Hunters in the lake area are familiar with the life habits of white geese.

At night, they deliberately lit torches. When the geese on guard saw the fire, they quacked and the hunter put it out again. When the geese were scared away, nothing happened, and the geese fell back to their original place to rest with confidence.

This was repeated three or four times, and the geese thought it was the goose on sentry duty who deliberately deceived them, so they all pecked. At this time, the hunter approached the geese with a torch. The goose on sentry duty was afraid of being pecked by the goose and dared not bark any more. The sleeping geese were caught by hunters with nets, and none of them escaped.

Marketing Enlightenment: Any enterprise will face the test of the market. When the competitor conducted the first test, the early warning system established by the enterprise-"White Goose Watch" played a role. The enterprise is ready, but the competitors have no response. However, after repeated trials, even the enterprises themselves gradually relaxed their vigilance, which led to the complete victory of their competitors in the first world war.

4. Animals pull carts

Barracuda, shrimp and swan don't know when they became good friends. One day, they also found a car on the road, and there were many delicious things on it. So I want to drag the car off the road, and the three guys shoulder the burden together. They riveted their feet, exposed their veins, and spent their whole lives. However, no matter how they drag, pull and push, the car is still in the old place and can't move a step. It turned out that the swan tried to lift it to the sky, the shrimp dragged back step by step, and the pike pulled to the pond. Who is right and who is wrong? We've tried anyway.

Marketing Enlightenment: The marketing team of an enterprise has people with different talents, all of whom have the spirit of dedication to the enterprise. But if enterprises don't put their talents in one place and let their marketing forces form a joint force, then it is useless to blame anyone in the end.

Give orders to the tiger

When a man was an official in Jingzhou, tigers on the mountain often came out to eat people and livestock. People asked the county magistrate to drive away the hungry tiger. The man only gave an order to expel the tiger. Carved on a very high rock, it happened that the tiger left Jingzhou for some reason, so he proudly thought that his order had taken effect.

Soon, he was transferred to other places to be an official. The people in this place are very strong and difficult to manage. He thought that since the order carved on the rocks in Jingzhou could subdue the fierce tiger, he thought that people who could read and write could also be restrained, so he dragged people to Jingzhou to describe the stone carvings. As a result, the place was not well managed, but the officials lost their posts because of improper management.

Marketing Enlightenment: Many enterprises have a history of successful marketing, and they made huge profits by these methods. However, when a new market appeared in front of us, the environment changed and the psychology of consumers changed, but the original "successful" method of the enterprise failed at this time. The enlightenment here is that every enterprise has its own marketing model, but when the market changes, enterprises should adjust their marketing strategies to adapt to the market. After all, the market is always right.

6. The tiger survived

A hunter dug a trap in the deep mountain and put a tool to catch animals. As long as the beast's foot touches it, it will firmly hold the beast's hoof.

Once, an unlucky tiger came out for food and accidentally stepped on this animal trap, so the tiger could not earn money. What should a tiger do if he knows that he will be beheaded if he is caught by a hunter? Is it because of these small feet and seven feet that you are uncomfortable? No, running for your life is still important. The tiger was angry, jumped around desperately, broke its caught paw, and finally escaped.

Marketing enlightenment: every enterprise may fall into market traps in the market, which may come from lack of funds, organizational confusion, customer desertion, dealer defection and so on. But when the enterprise realizes this trap, is it like this tiger, who would rather sacrifice some parts than preserve the whole in the crisis?

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A man wanted to make a set of furniture, so he went into the Woods, cut down a tree and began to saw it into boards. When the man sawed the tree, he put one end of the trunk on the stump and rode on it himself. I also made a wedge in the sawed gap and saw it. After a while, I pulled out the wedge and hit it in a new place.

A monkey sat in a tree and watched him do all this, thinking: logging is so simple.

When the man is tired, he lies down and takes a nap. When the monkey climbed down and rode on the trunk, it sawed the tree by imitating human actions. It was easy to saw, but when the monkey tried to pull out the wedge, the tree closed and grabbed its tail.

The monkey cried out in pain. It struggled so hard that it woke people up. Finally, I was tied up by a rope.

Marketing enlightenment: Japanese enterprises started by imitating European and American products, but they innovated in imitation, which made the Japanese economy prosperous for 30 years. The products produced by many enterprises in our country are also imitated by European and American enterprises, but we have no innovation in imitation, so now the core technologies of many products such as TV and DVD are not in our hands, which is like the monkey's tail being accidentally caught in a tree. Therefore, imitation is very important, but innovation is more important.

8. Medical hunchback

There is a doctor who claims to specialize in treating humpback. The sign says, "Whether a camel is like a bow, like a shrimp, like a rice cooker, I will be fine when I finish treating it."

A hunchback believed it and asked him for treatment. He took two boards and didn't give the hunchback a prescription or medicine. He put a board on his body and told the hunchback to lie on it. The other board was pressed against the hunchback and tied tightly with a rope. Then, he jumped on the board and stepped on it desperately. The hunchback called for help many times, but he ignored it. As a result, the hunchback was straightened, which made people "sigh".

The hunchbacked son and the doctor judged, but the doctor said, "I just want to straighten his hunchback, which doesn't care if he lives or dies!" " "

Marketing Enlightenment: Customers' needs are diverse, and so are their preferences. The problem of enterprise marketing is to find out the products and methods to solve customers' needs, and this kind of products and methods can meet customers' needs, which is successful marketing. Many enterprises brag about what problems their products can solve in advertisements, but customers can't see the effect after buying and using them, but no one can tell them.

9. Clever criticism

John Calvin Coolidge ascended the presidency of the United States on 1923.

The president is famous for his few words and is often called "silent Carl", but he also has unexpected times.

Coolidge has a beautiful female secretary. Although she is beautiful, she often makes careless mistakes in her work. One morning, Coolidge saw the secretary come into the office and said to her, "This dress you are wearing today is really beautiful, just suitable for a beautiful lady like you."

These words come from Coolidge's mouth, which is simply flattering the secretary. Coolidge went on to say, "But don't be proud. I believe that your document processing can be as beautiful as you. " Sure enough, from that day on, female secretaries rarely made mistakes in official documents.

A friend knew about it and asked Coolidge, "This method is excellent. How did you come up with it? " Coolidge proudly said, "It's very simple. Have you ever seen a barber shave someone? " He wants to put soapy water on people first. Why? Just to make people feel painless.

Marketing enlightenment: praise is more effective than criticism when guiding subordinates' work.

10. Ask the tiger for its skin

Once upon a time, there was a rich man who liked expensive leather clothes and beautiful things.

One day, he wanted to show off his wealth, so he wanted to make a fur robe worth 1200 silver. Without that much skin, he went to discuss with the tigers to skin them. Before the man finished, the tiger fled into the mountains. Once, he wanted to have a big mutton feast, so he went to discuss with the sheep to cut their meat. The sheep also hid in the depths of the jungle one by one.

In this way, this man planned for a long time, but he didn't make a tiger robe, and he couldn't make a banquet with mutton.

Marketing Enlightenment: There are many opportunities for cooperation and strategic alliance in marketing, but a basic principle is that when you want to seek something, don't discuss it with people who are interested in it. China color TV industry "price alliance" does not explain this problem?

Inspirational stories and enlightenment of workplace marketing Part II story 1: Love your job.

There is an old man in the tribe. He sat leisurely under a big tree, enjoying the cool while weaving a straw hat. The finished straw hat will be lined up in front of him for tourists to choose. The straw hat he weaves is very unique in shape and ingenious in color matching, which makes tourists stop to buy it.

At this time, a shrewd businessman saw the straw hat woven by the old man, and his brain suddenly opened wide. He thought: if such a beautiful straw hat is shipped to America, I can guarantee that it will sell at a good price and earn at least ten times the profit.

Thinking of this, he couldn't help but say excitedly to the old man, "Friend, how much is this straw hat?" "Ten dollars each." The old man smiled at him and went on knitting his straw hat. His leisurely manner really makes people feel that he is not working, but enjoying a wonderful mood.

"God, if I buy 65,438+10,000 straw hats and sell them in China, I will definitely make a fortune." Businessmen are ecstatic and can't help feeling smug about their business genius.

So the businessman said to the old man, "If I order 10000 straw hats from you, how much will you give me for each straw hat?"

He thought the old man would be very happy, but he frowned and said, "In that case, 20 yuan will win."

Want each 20 yuan, which he has never heard of since he was in business. "Why?" The businessman shouted at the old man. The old man spoke his mind: "It is a pleasure for me to knit straw hats under this big tree without any burden, but if I want to knit 1000 identical straw hats, I have to work day and night, which is not only tired, but also a mental burden." Shouldn't you pay me more? "

Story 2: Learn to cooperate with others.

A doctor was assigned to a research institute and became the person with the highest academic qualifications. One day, he went fishing in the small pond behind his unit. It happened that the director and deputy director were around him and were fishing. He just nodded slightly. What are these two undergraduates talking about?

After a while, the director put down the fishing rod, stretched himself and walked briskly across the water to go to the toilet. The doctor's eyes are about to fall off. Floating on the water? Really? This is a pond. When the director came back from the toilet, he also floated back from the water. What's going on here? It's hard to ask a doctoral student. He's a doctor!

After a while, the deputy director also stood up, took a few steps and floated across the water to go to the toilet. Now the doctor almost fainted: no way, go to a place where Jianghu experts are concentrated?

Doctoral students are also very anxious. There are walls on both sides of this pond. It takes more than ten minutes to go to the toilet opposite, and it's too far to go back to work. What should I do? Doctoral students don't want to ask the two directors. After holding back for a long time, they got up and stepped into the water: I don't believe undergraduates can pass, but my doctoral students can't.

The doctor fell into the water with a bang. Two directors pulled him out and asked him why he had to go into the water. He asked, "Why did you walk there?

The two directors smiled at each other: "There are two rows of stakes in this pond. Because it rained these two days, the water just rose below the surface. We all know the location of the stake, so we can step on it. Why don't you ask?

Story 3: Persistence is the key.

After graduating from junior college, Millin went to a city in the south to apply for a job. After some efforts, she and two other girls were initially hired by a company. The probation period is one month. If they pass the probation, they will be hired.

During this month, Millin and two girls worked hard. On the 29th day, the company graded them one by one according to their business ability. As a result, although Millin is also excellent, she is still one or two points lower than the other two girls. Manager Wang of the company asked his subordinates to inform Millin: "Tomorrow is your last day of work, and you can check out the bill the day after tomorrow."

On the last day of work, two girls who were retained were concerned and advised Millin, "Anyway, tomorrow the company will give you a month's probation salary, so you don't have to go to work today." Millin smiled and said, "Yesterday's work is still a little unfinished. It's not too late for me to leave after I finish that work. " By three o'clock in the afternoon, Millin had finished the last job. Others advised her to get off work early, but she smiled, unhurriedly wiped the tables and chairs she had worked on, and got off work with her "colleagues". She felt full and stood in the last class. Other employees were moved to see her do this.

The next day, Millin went to the company's finance department to settle the bill. She was about to leave when she met manager Wang. Manager Wang said to her, "Don't go. From today, you will go to work in the quality inspection department. " Hearing this, Millin was shocked. She doesn't believe such a good thing will happen. Manager Wang said with a smile, "I secretly observed you for a long time yesterday afternoon. You have a persistent concept in the face of work." It's just that the quality inspection department of our company is short of a quality inspector, and I believe you will do well there. "

Inspirational stories and enlightenment of workplace marketing III. Voluntary labor in exchange for formal work

After graduating from Luo Jing University, I missed several employment opportunities. On this day, according to the information in the newspaper, he went to a domestic company to apply for a job. Unexpectedly, the company recruited eight employees, but hundreds of people signed up. When Luo Jing filled out the form and waited patiently in line for the interview of the person in charge of the company, an employee-like person came up to them and said, "Our boss will not arrive for another hour. At the moment, I have something urgent to ask you for help: where can I find some trucks of cement? It's going to rain, so I can't find the tray loader at the moment. I want to ask you to help me unload cement voluntarily, ok? " Everyone saw that he was also a member of our company, so they wanted to set out to help unload cement. But some people say, "unloading cement is a worker's job, and we don't need to sell him coolies." As a result, more than half of the people stood still, but Luo Jing and a few people stepped out of the team and took the initiative to unload cement with that person. More than half of the cement was unloaded, and the man spoke again: "Sorry, everyone, our boss has just arrived. He said he couldn't come today. I am really sorry. " These college students who are unloading cement are impatient, and some say, "Isn't this a deliberate trick on us? Quit! " Some said, "We are not employees of their company, so I can't do voluntary labor!" " Hula, I walked more than half at once. However, Luo Jing and several others insisted on unloading all the cement.

When they finished washing their faces with water in their hands under the tap, the man who just asked them to unload cement smiled and said to them, "Congratulations, you all passed the special exam I preset just now. From now on, you are the official employees of our company. " These college students who passed the "special exam" realized that this humble "employee" was actually their boss.

Inspirational stories in the workplace: robbers and apprentices

Once, an old robber took his apprentice to rob a bank and was chased by the police. The two men ran away like crazy and almost ran away with their pants. I finally got rid of the police, who were out of breath and collapsed on the ground. After a long time, when the shock subsided, the disciple said, "Master, Master, if only there were no police in this world!" Master scolded 1, "bullshit! If there were no police, would we still have food? ! "The apprentice is very confused. Master said earnestly, "You only know one thing, but you don't know the other! Think about it, if there were no police, would everyone dare to steal and rob? It is precisely because of these policemen that we have blocked those capable people and have a living space! What are we compared with them? What skills do you have? Don't we make a living by motivating thieves to do things they dare not do? Police! We're here! Without the police, where can I live a good life! "

You see how wonderful successful people are, but you only see one side, but you don't see the other. You "only saw the thief eating meat, but didn't see the thief being beaten", and you didn't see the sweat, tears and even blood they shed for success! Even if you see a thief being beaten, you are only willing to be a thief who only eats meat without being beaten. There is nothing so cheap in the world! We can learn from the experience of the old robber above. As long as you have a little courage and self-confidence, it is enough to break through the physical and psychological barriers.