How is Luo Yonghao famous?

Luo Yonghao’s fame is closely related to his personal charm in the context of the times and society, starting from becoming the first generation Internet celebrity.

Luo Yonghao was born in the early 1970s. He dropped out of school and went to sea to make a living. He moved adobe bricks and set up a bookstall. His life was once in a dilemma.

Once, I saw Yu Minhong’s New Oriental English Training School offering an annual salary of one million yuan to recruit excellent English teachers. According to the recruitment conditions, Luo Yonghao did not meet the recruitment requirements, but he felt that this was his opportunity, so he wrote a cover letter to Yu Minhong. The cover letter was very long, but it impressed Yu Minhong.

Perhaps because of his excellent eloquence, Luo Yonghao actually persuaded Yu Minhong to recruit him as an English teacher. His cover letter has become a popular copywriting on the Internet, and has been studied and studied in depth by many advertising people. Ever since, Luo Yonghao ushered in a leap-forward growth in his life and became popular in New Oriental.

In the circumstances at that time, Yu keenly grasped that he could promote his English training school at a low cost by creating internet celebrity teachers on the Internet. Yu Minmin chose Luo Yonghao and hired the "Li Er Team" who was the most popular Tianxian Sister at the time.

Ever since Yu Minhong made him famous. Luo Yonghao quickly realized the value of Internet celebrities. Quit your job and start a business. ?

Luo Yonghao made full use of his geographical advantage, because he became popular in Zhongguancun, which is the place with the highest entrepreneurial vitality index in China. So there is more investment in him, plus he continues to output stories and idealism. So the "Luo Yonghao Mode" was started. That is to say, success after failure, failure after failure.

It happened to coincide with the downward pressure on the overall Chinese economy, and many people failed to start their own businesses. They found the emotional psychology from Luo Yonghao. So Luo Yonghao worked hard all the way and became the only person in the first generation of Internet celebrities who still has traffic.

Luo Yonghao’s personal charm is controversial and has distinctive personal characteristics. Remaining controversial can gain more exposure, and distinctive personal characteristics can win everyone’s love. Finally, if you transform into a youth mentor, you can well stabilize your fan base. ?

His Weibo is actually full of energy and destructive power, and this is what his core fan base values ??most. He will spread some concepts that are different from the general understanding of the industry. These concepts can win him enough attention and solidify his core fan base.

From a mainstream point of view, Luo Yonghao is undoubtedly successful, but this success has a strong historical and social background. The society now needs a character like him, and Luo Yonghao has played such a role very well.

The turning point in Luo Yonghao’s life is in 2020

On March 26, 2020, Luo Yonghao announced that Douyin live broadcast will bring goods. On April 1, he started his first live broadcast. It is ironic, His first product was the Xiaomi mobile phone that he often complained about. The live broadcast that night was a huge success, with a payment amount of 110 million and 48 million people watching online. Luo Yonghao's "hammer"-like personality has made him shine in the live broadcast industry, and his straightforward, tough and humorous live broadcast style has also made him the "Tik Tok leader" in the live broadcast industry.