Marketing manager's competitive speech

Competitive speech is a kind of speech delivered by competitors to the participants at the competition meeting to explain their competitive conditions, competitive advantages and their understanding of competitive position. You might as well take a look at the competitive speech of the marketing manager I pushed, hoping to bring you help!

Speech by Marketing Manager in Competition for Employment —— Dear leaders and judges:

Hello everyone! I took part in the competition for three reasons:

1. Soldiers who don't want to be generals are not good soldiers. For young people, the new job and environment are more attractive and challenging. Marketing manager is such a position where challenges and opportunities coexist, and pressure and motivation coexist. It is the core and bridge of the operation of the company's marketing department, with high work intensity and high difficulty. I think working under such pressure can learn new knowledge, broaden my horizons and tap my potential, which is conducive to my all-round development.

I think I have the necessary personal qualities to be a marketing manager. First of all, I have a strong dedication to work, serious and responsible work, strict organizational discipline and good quality of hard work. Secondly, I am very interested in the clothing industry and am active and flexible. I can quickly accept new things and adapt to the new environment. Finally, I believe in honesty, advocate unity, know how to ask for others' opinions in time when something happens, and can work with my colleagues to build a cohesive and energetic combat team.

I think I have the necessary knowledge and ability to manage the marketing department. First of all, from 20 years to now, I have nearly 6 years of clothing market development and management, from casual wear to thermal underwear to sports industry, and have accumulated rich product knowledge and negotiation skills. Secondly, I usually pay attention to the collection and research of company marketing policies and personnel management. Now, I have an intuitive understanding of the company's business policies and business processes. Thirdly, I am extroverted, have a certain knowledge of language and writing, have good language expression ability and organization and coordination ability, which is convenient for me to care about my heart, contact my feelings and get along well with others.

This time, if I can successfully participate in the competition, I will not only regard it as recognition of my past work, but also regard it as a whistle for my career to sail. I believe I have the confidence to do my job well. First, I have a strong sense of being realistic. Whenever and wherever I am, I will do things in a down-to-earth manner and will not do anything that will harm the interests of the company. Strong sense of responsibility, doing everything seriously and carefully; The third is to coordinate awareness and communicate with departments to ensure that the work is completed on time. However, it also has its own shortcomings, that is, it is not detailed enough in the works. Although there are daily work plans and arrangements, there are still some shortcomings in details, and I will pay attention to correcting them in my future work.

Marketing Manager Competitive Speech II Leader:

Hello everyone! Today, I am in the position of vice minister of competitive marketing. I am very excited. Thank you for your training, trust, support and encouragement in the past. I cherish this opportunity very much.

I have been engaged in sales for 7 years, with rich business knowledge and the ability to deal with and solve problems. I am responsible for development and sales in Zhejiang, Heilongjiang, Shandong and Liaoning. In my sales work, I have developed several big dealers, such as Hangzhou Jinyaosheng, Linyi Wang Ziran and Harbin Li Chunfu, and have been recommended as excellent party member by the company. In sales work, I pay attention to the study of theoretical knowledge. In 20xx, he passed the senior salesman examination of Yanshan University and obtained the national senior salesman qualification certificate. In 20xx, he obtained his bachelor's degree through studying in the Party School.

If I can compete for the post of Deputy Director of Marketing Department, I will strive to re-standardize the responsible area within 1 year, weave the sales network with the marketing office as the center, weave the network into counties and towns, and control the sales network. Even if the office changes, the sales network of our factory will not be affected. My idea is:

1, standardize the market, unify the current chaotic market price, control cross-selling, intensively cultivate, increase product coverage and expand sales. First of all, according to the distribution of the internal market in the region, several general agents or offices are established, and the sales areas of the general agents or offices are delineated in a standardized way. The salesman of the company helps to dig out all the secondary wholesalers under the general agent or office, weave the network in the name of the factory, and the general agent or office signs the sales contract with the secondary wholesalers, unifies the wholesale market price, and delineates the sales areas of wholesalers at all levels. Each level of wholesale forms a network and can control the network. When the general agent or office sells our products, the company and the agent or office will reach * * *, otherwise this network will still be our company's network, and our company's market will not suffer losses. This not only stabilizes and expands the market, but also tests the loyalty of customers.

2. Cultivate customer loyalty. By establishing and standardizing the sales network to achieve a win-win goal, customers are willing to cooperate with us because we can help him make money. In the operation of the market, we should focus on constantly improving our own brand and naming degree. Only in this way can we constantly improve our customers' desire to cooperate with us, which is the way to improve customer loyalty.

3. In view of the bankruptcy opportunity of 353 1, seize the market of 353 1. Fully understand and make use of the sales network of 353 1 market to expand the market area of our products. For example, in Shanxi market, 353 1 Li Tao, the former salesman, is in charge of Shanxi business. This year, our company appointed him as the general agent of our company in Taiyuan, Shanxi, and used 3 1 network to sell our products. The effect is good and can be popularized.

4. Cooperate with the company to strengthen anti-counterfeiting efforts and improve the credibility of our products.

5. Adopt different sales policies for different markets. For the old market, it is necessary to increase the variety of sales, improve the terminal coverage density, tap the market potential, intensively cultivate, clear the field and maintain the niche. To expand the market by means of differentiated entry, gradual penetration and terminal interception for the newly entered relatively blank market.

6. Strengthen the assessment management of sales staff and form a sales team that can bear hardships and stand hard work, dare to fight hard, unite and cooperate, and provide value-added services to customers.

7. Make efforts to investigate the market, study the sales strategies of competitors, find market changes and demands, keep close contact with customers, feed back valuable information to the factory in time, and guide us to cope with market changes and make adjustments.

If I can compete for the post of Deputy Director of Marketing this time, I will spare no effort to perform my duties, carefully plan, strictly organize and consider all aspects according to the requirements of factory development, closely take the market as the guide, and take competitors as the main goal to guide our sales work, enlarge our market and weave our sales network. I will, as always, work hard, study hard, catch up with my comrades-in-arms and improve myself as soon as possible.

Speech by Marketing Manager Competition III Dear General Manager X and other leaders:

Good afternoon everyone!

First of all, I am very grateful to the company headquarters and leaders for giving me this precious opportunity to show myself and improve myself! This time, the position of manager of the management department of the company headquarters was openly contested in the whole company, which caused great repercussions in the design company. This major move fully reflects that the headquarters of the company is committed to creating channels and platforms for the growth and development of employees while pursuing rapid development and constantly enhancing the company's value, and has created a new mechanism for selecting and appointing people in the company with extensive selection, open competition and meritocracy, which will definitely have a significant impact on the company's rapid and sustainable development in the future. Let me take part in the competitive defense this time, which is the full trust, affirmation and encouragement of the leaders of the headquarters. I cherish this opportunity very much!

My name is xxx. I am x years old this year. I joined the party in xx. I have a bachelor's degree and am a senior engineer. I am currently the director of the civil engineering office of the design company. In July xx, I graduated from Hunan University with a major in structural engineering, and worked as a construction technician in xxxx Construction and Installation Company. 10 June transferred to design company to engage in engineering design, civil engineer; 20xx seconded a supervision company to engage in engineering supervision in May, and obtained the qualification of national registered supervision engineer as the project director; 1 1 transferred back to the design company to engage in engineering design and management, and obtained the qualification of national registered structural engineer and general contracting project manager. In 20xx, he won the third prize in the 2 1 century China Housing Design Competition of the Ministry of Construction. He published 5 papers in national and industry academic journals, among which 1 won the third prize of excellent academic papers in Yueyang natural science and 1 won the excellent paper award in Hunan Science and Technology Forum. Six books participated in the compilation of national and industrial design specifications for petrochemical industry, and participated in the review of design specifications as experts 10 Yu Ben. During my XX years as the director of the civil engineering office of a design company, I deeply realized how important it is to take the lead, drive and lead as a team leader. The so-called leading is the influence. Be strict with yourself, take the lead in setting an example and ask others to do what they want. It is more important to strike while the iron is hot, and it is more important to teach by example. Show all aspects of your integrity, fairness and honesty to company leaders and colleagues, and show them to your own team, so that the leaders can trust you and the team will follow you; The so-called driving force is cohesion. Pursue the unity of self, team and company values, and unite people with value convergence. Personal value is reflected in the process of self-improvement and positive progress, teamwork and vigorous progress, and the continuous development and prosperity of the company. Rely on your integrity, openness, optimism and forge ahead to drive and influence the whole team to be harmonious, pioneering and innovative, and pursue Excellence; The so-called leadership is execution. Based on the overall situation of the company's development direction and annual business objectives, combined with the technical characteristics, schedule requirements and indoor reality of the project, the indoor human resources are optimized as a whole, the enthusiasm of employees is fully mobilized, and various project tasks are completed on time with good quality and quantity. Years' work practice shows that the civil engineering office of the design company is a team with strong cohesion, strong execution and excellent completion of various tasks assigned by the company.

My position in this competition is the marketing manager of the headquarters.

Marketing manager is a position with challenges, opportunities, pressure and motivation, and the work intensity and difficulty are very high. Working under such pressure can learn new knowledge, open up new horizons and tap new potential, which is conducive to their all-round development.

Although I have no direct working experience in management positions, I have been engaged in on-site construction, engineering design and project management for more than 20 years in the petrochemical industry, and I know the market development process, project operation specifications and technical service market of petrochemical projects, and master the knowledge of enterprise management, engineering management and laws and regulations. As an expert judge of bidding in Hunan Province, he systematically studies the bidding management measures and regulations of the state and Hunan Province once every two years, and has rich business knowledge and the ability to deal with and solve problems.

He once worked as a project manager, design manager and professional director in a design company, participated in the bidding, quotation, contract evaluation, business negotiation and contract signing of large and medium-sized projects such as Shandong Jincheng Petrochemical Company and Changchun Nong 'an Petrochemical Company, led and organized the whole process of the general contracting project for office building decoration of Yueyang Economic Commission, and negotiated the contract of xxx Yueyang Living Community Phase II project with Fuxing Real Estate Development Company on behalf of CLP. During my work in the supervision company, I served as the chief supervision engineer of xx natatorium and other projects, led and organized the project bidding and the coordination of all parties, and handled the contract breach, disputes and disputes, which was well received by xx Petrochemical Company and fully affirmed by the design company. In the project cooperation with sei and Luoyang Engineering Company, especially the civil engineering project, we have established a good cooperative relationship through active work and were rated as one of the cooperative units by the above two companies. For many years, we have been entrusting the project to our civil engineering office; In addition, I think I have the necessary personal qualities and qualities to become a marketing manager. I have strong dedication to work, serious and responsible work attitude, strict organizational discipline and hard-working quality, believe in honesty and integrity, adhere to principles, tolerance and generosity. Have a certain knowledge of language and writing, good language expression ability and organization and coordination ability; Easy-going and generous personality, good interpersonal relationship; Advocate unity and harmony, and pay attention to solicit opinions from others when things happen. I majored in structural engineering. I may not have the advantage of studying refining technology, but I can make up for my lack of major through diligent study and open-minded consultation. Xxx, the former vice president of the design company, also studied structural engineering, so I believe I have the ability to learn from each other's strengths and improve together to build a dynamic, cohesive and executive market management team. As a technical service-oriented enterprise, the market management department shoulders three main functions of planning, management, support and service, and occupies a decisive position in the whole enterprise management process. Adhere to the company's strategic development direction, timely understand and master the new national policies and regulations on petrochemical industry, grasp the industry development trend and market dynamics in real time, attach importance to the research and analysis of competitors, give full play to the company's own comparative advantages, pay attention to the maintenance and development of key customers, and ask the market for projects and benefits from projects.

If you are lucky enough to compete for the position of marketing manager of headquarters, the specific work plan is as follows:

1. Organize the formulation of the company's annual market operation strategy and work plan according to the annual operation target of the headquarters, so as to ensure the realization of the company's annual operation target of increasing the contract amount. Fully contact the decision-making, management and executive levels of the project owner, accurately grasp the internal relationship, deeply analyze the advantages and disadvantages of competitors, scientifically determine the project marketing strategy, and strive to develop the target market. In particular, focus on developing the business market where the company has core technologies, such as the general contracting or engineering design projects of refining catalyst production, heavy oil hydrogenation upgrading, coal tar hydrogenation upgrading, comprehensive utilization of catalytic slurry, sulfuric acid production from acid gas and biodiesel in the field of engineering design; Engineering supervision projects such as petrochemical industry, coal chemical industry, liquefied petroleum gas storage and transportation. These businesses are not only the characteristic business and core business of our company, but also the main direction of our company's market operation for quite a period of time. At present, we should pursue steady growth in these businesses, and pursue rapid development in the future. At the same time, we should become bigger and stronger in several large-scale production devices and even factory-wide projects.

Second, strive to actively cooperate with the management consulting team of PricewaterhouseCoopers within one year, establish and improve the organizational structure, system and workflow of the company's market operation and management together with the enterprise management department of the headquarters, consolidate the basic work, standardize management and scientific management, so as to be efficient and effective.

Third, establish customer relationship files, update the company's external publicity and public relations materials, pay equal attention to maintenance and development, and gradually build an internal market information channel with smooth communication and rapid information transmission. Close customer relationship, get valuable market information in time, and increase the development of target market accordingly. For example, at present, the country and the whole society are paying attention to the atmospheric environment pm2. 5. There must be new actions to upgrade the quality of refined oil products, and then it is inevitable to increase gasoline and diesel hydrogenation projects and hydrogen production projects. Continue to maintain the parent company relationship of design company, supervision company and xx refining and chemical company, and support and assist these two business sectors to firmly stabilize this high-quality market resource.

Fourth, research, analyze, optimize and integrate the company's internal marketing resources, formulate the company's internal related party transaction management system and standards, guide and check the company's secondary unit market management system construction and market development effectiveness. At present, all three business segments have their own independent market operation institutions with corresponding market operation capabilities. As the market operation management department of the headquarters, they will try their best to support, assist, guide and supervise the market operation departments of secondary units, and carry out market operations effectively and orderly according to the annual business objectives of the company headquarters and corresponding business segments. In addition, under the guidance of the Administrative Measures for Internal Related Party Transactions, we began to integrate the internal marketing resources of the company, complement each other's advantages, form a joint force, and maximize the overall efficiency.

5. According to the strategic development direction of the company's headquarters, combined with the company's own comparative advantages, strengthen strategic cooperation with stone research institute, Yanfu Institute and other scientific research institutes, engineer and modularize some new processes and technologies, drive marketing with advanced technologies, strive for the engineering design and general contracting market, and become bigger and stronger. Strengthening strategic cooperation with sei and lpec, the leading enterprises in the industry, can not only get project information, subcontract projects from them, but also get technical support.

Six, expand the three major markets of Fujian, Guangdong and Xinjiang. Fujian has four petrochemical bases: Gu Lei, Meizhou Bay, Ningde and Jiangyin. Many petrochemical central enterprises are strategically located here, and there is no petrochemical engineering company in the place. We will strengthen our operations, such as setting up branches, increasing investment in resources, and seize the opportunity to try to occupy this market quickly. Guangdong, which will become a petrochemical industrial base, has three petrochemical bases: Huizhou, Maoming and Huilai. Xinjiang, which will become an oil and gas producing area in China, has four petrochemical bases: Karamay, Urumqi, South Xinjiang and Turpan-Hami. These are our opportunities. Seven, study hard, and constantly improve their own literacy, professional ability and leadership level. I will study hard the necessary theoretical knowledge of market operation and management, pay attention to the improvement of practice, spare no effort to fulfill my post responsibilities, quickly adapt to the needs of the company's development, plan carefully, organize meticulously, and be closely market-oriented, unite and lead all employees in this department to resolutely complete the company's market operation tasks.

If I fail in this competition, I will, as always, study hard, work diligently, keep forging ahead, and make efforts and due contributions to the rapid and sustainable development of the company.

Thank you!