College students' innovation and entrepreneurship plan

College students' entrepreneurship not only solved their own food and clothing problems, but also increased their knowledge and social experience, laying the foundation for future work. The following is an innovative and entrepreneurial plan for college students, which I hope will help you. More exciting, please lock the planning book column.

College students' innovative and entrepreneurial plan-desserts and snacks have always been the favorite of female friends, so it should be a good choice to open a cake shop and operate birthday cakes in women's gathering areas. As long as we make our own characteristics, we will be loved by our friends.

I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

Equipment input: 1, and the rent is 5000 yuan. 2, the facade decoration is about 2000 yuan (including storefront decoration and light boxes); 3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold; 4. Employees (2 employees) need 500 yuan 5 for the same clothes. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee salary: 10 square meter small shop needs 1 cake maker and 1 waiter, with a total salary of 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and restrictive factors of intransitive verbs;

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

College students' innovation and entrepreneurship plan 2 1. Project summary

Don't you want to eat those dishes with the same taste in the canteen every day?

Don't you want to go out to a restaurant to eat those delicious but unsafe meals?

Do you want to experience the mystery of cooking with your classmates?

The college students' kitchen is to your taste, freeing you from boredom and vagrancy.

As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.

Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.

Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all works, improve their taste, innovate constantly on the original basis, reflect and reform constantly from students, and improve our competitiveness.

Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.

Come to the college students' kitchen and enjoy cooking with friends!

Second, the company profile

1. nature: the college students' kitchen is a service project for renting kitchens for all college students.

2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time.

3. Project service content: As long as college students bring their favorite dishes to the college students' kitchen and pay a certain rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. In the kitchen of such a unit, at lunch time (1 1:00-2:00), about 28 groups of students (4 stoves *7 groups/stove) can be served. Students can eat here or take it out before they leave. Help yourself.

Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and the space of the refrigerator, if it is stored for more than one day, a deposit of 2 yuan/day is required.

4. Purpose of the project: The emergence of college students' kitchens is a profound experience of our group. Many college students complain that the meals in the canteen are the same every day, and the taste is not good, and there is nothing new. Some students also think that the food in the restaurant outside is unsanitary, the oil is not enough and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our hands-on ability.

5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.

Third, the organization and personnel management

1. We divide our customers into three categories: large, medium and small.

Large-scale (20-40 people): For example, for a classmate party or a classmate's birthday, it is necessary to rent a unit of college students' kitchen and make a reservation in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.

Medium-sized (10-20 people): If it is a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.

Small scale (1- 10 people): kitchen stoves are arranged at any time.

2. In the college students' kitchen, only a middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students.

3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.

4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis.

5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens.

6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school.

Fourth, the market

1, marketing

① Publicity

We will publicize it through leaflets, posters, school forums, qq groups of 20 college students and the network among college students. We will invite some good friends from all departments to get together and experience the freedom, happiness and satisfaction in our "college students' kitchen" for free, and ask them to make oral publicity for our "college students' kitchen".

② Tourist source

Since our "college students' kitchen" is designed for eating and experiencing happiness, college students will have various reasons to like our "college students' kitchen".

A. Show off your cooking skills in front of your classmates.

B Invite your good friend to the "College Student Kitchen" to cook a delicious meal for yourself.

C. Two or three male and female dormitories can have a cooking party here, and those who can't cook can learn by the way.

D. If there is a classmate from other places, let him/her stir-fry the hometown food and try it.

E. I'm not satisfied with the restaurants and canteens outside, and it's not easy to make them by myself.

In a relaxed and free environment like college students' kitchen, in a kitchen that can be accessed like home. Not only did we have a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the kitchen for college students. So with so many gains, customers in our college students' kitchens will keep coming. Every year, new students come, and there is a steady stream of students who come to taste early adopters.

(3) Since the college students' kitchen serves for college students' dining and entertainment, we can expand matching and profitable services, rent barbecue tools and sell barbecue ingredients. Sell drinks, beer, dried vegetables and other dried vegetables that are easy to store. You can also provide a kind of books on how to cook and nutrition for free.

2. Market prospect

Now, it seems that there is no store with the same structure and form as our "college student kitchen". Even if there is, cooking for college students can only be regarded as a way of entertainment. So our "college student kitchen" is unique. College students all want to experience the social reality, the fun of doing it yourself, and fresh activists. Therefore, our "college students' kitchen" has a broad prospect, and so many colleges (undergraduate, junior college and vocational school) in China will be a broad chain space. We also attach importance to the attention and credibility of "college students' kitchen" among students, so as to develop other services horizontally and realize the horizontal chain of college students' kitchens.

3. Strategic objectives

(1) The short-term strategic goal is to set up student kitchens around different universities in China. Carefully organize the internal structure, provide students with a convenient, comfortable, free, affordable and clean dining and entertainment space, win the comfort of college students' cooking and dining with freedom and cleanliness, and make them feel that they will come again when they come, just like they come every day. For half a semester, as we all know, publicity in nearby schools made word of mouth a landmark, during which the profit was 15%.

⑵ Short-term strategic goal: On the basis of establishing good reputation, credibility and attention, more "college kitchens" can be developed in more cities and universities, or they can be developed horizontally, so that "college kitchens" can become a brand and develop other industries serving college students.

Verb (abbreviation of verb) investment analysis

The fixed cost is 2500-3200 yuan/set.

Variable costs (rent, water, electricity, oil, food) 3000-7000/ set. Year.

Gas 600 yuan/month. 900 employees/month. unit

The total annual income is 2000-6000 yuan/month. The units are different.

Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that the cost will be recovered in half a year and the profit will be made in half a year. The form of investment can be joint venture or individual investment. The annual cost of "college students' kitchen" is about 20-25 thousand yuan/set. Therefore, the prospect of college students' investment income is objective.

Sixth, SWTO analysis of college students' kitchens.

Advantages: ① At present, there is no single and unique store like college students' kitchen, and there is less competition in the same industry.

(2) Randomness, it has more choices than the meals in the canteen and obeys the customers' own hobbies. It's more hygienic, more affordable, more reassuring than restaurants, and more free than other places.

(3) Good flexibility, suitable for off-season and peak season. The "college student kitchen" has a simple structure. The stoves are all movable, the tables and chairs are also movable, and they are made in units (one kitchen and one dining room). Students can reduce several units, scale and variable costs (electricity, water, rent ...) during winter and summer vacations.

Good adaptability, able to face the cold and hot situation in different periods, the current final exam is approaching, and students are busy reviewing their lessons all day to face the final exam. At this time, the "college student kitchen" may obviously become deserted. This is because we can hire a part-time chef who has a certain degree of credibility and attention and is close to the school. Provide catering service in a short time to avoid being deserted or causing losses in the last period.

Wealth: because it is a service project, it is unstable.

Opportunity: Students walk into the "University Kitchen" with a novel mood and enjoy it with a relaxed attitude, which will give them great opportunities to develop vertically and horizontally.

Threat: Because of the low cost and novel forms of college students, imitators will follow and become a powerful competitive force, so it is very important to make strict work management arrangements and constantly innovate and reform.

Comprehensive SWOT analysis shows that "college students' kitchen" should be clean and free. The organizers do a good job in various management work with a rigorous attitude. Based on honesty, let students trust. On this basis, we should always keep the concept of innovation and reform to operate flexibly. In order to exist and develop for a long time.

College students' innovation and entrepreneurship plan 3 1. foreword

In this era of "talent first", in order to meet the challenges of the future, as college students in contemporary society, we must make preparations in advance, make full use of our own advantages and opportunities to develop our own careers, lay a solid foundation for future life, make contributions to society, increase employment opportunities and bring a bright future to others and ourselves.

Of course, there are many ways to exercise yourself. We can go out for an internship or do some part-time jobs after class to make up for our expenses. However, in this demanding era, we must advocate innovation and be unique, not to mention being the first person to eat crabs, but also to have our own style and tread a feasible road. Only in this way can we conform to the development of society, make better contributions to Taizhou and the construction of a harmonious society.

In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles!

To this end, I intend to establish an "idea" store, which is convenient for others and satisfies myself, keeping up with the pace of the times to a greater extent and promoting social development!

This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own!

Second, the entrepreneurial background:

1. The changes of the times have given contemporary college students different meanings and different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology and the continuous improvement of living standards, the potential of human inertia is stimulated, which makes some college students prefer to spend money rather than do something by themselves. Sometimes they are eager to need a "helper" to help them finish what they want to do.

Some college students take part in school activities in all their spare time in order to exercise themselves and increase their practical experience. Therefore, there are many things I can't do and I don't have time to finish. In desperation, I fantasize that I can "separate".

Third, the purpose of starting a business:

1. As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to constantly learn, exercise and show ourselves, so as to increase our ability. The clubs and students' unions in the school are no longer attractive to us, so we need to start our own businesses to pave the way for ourselves.

Work-study program is what many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and grow up. But as far as I know, the work-study programs available on campus are very limited. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!

Taking a part-time job outside school can help us earn some money and solve our temporary financial difficulties, but when we look back, we find that most of our time is occupied by it. We don't have our own freedom and can't do anything else at will, because we have no choice but to listen to others.

Four. Business items and contents:

1, business content:

Mainly to help some students who have no time or are unwilling to do their own work, tasks and interpersonal communication to complete their needs. As their "helpers", they will try their best to complete what they ask.

2. Main projects:

Party planning: according to the individual needs of demanders (including venue, time, management level, style, etc. ), plan birthday parties, classmates' dinners, men's and women's dates, and complete the tasks on time as required;

Writing text planning: you can write some text planning for people who have ideas but can't express them in words, including a series of applied styles such as planning books, notices, posters and applications; Substitute things: instead of some students who don't want to waste their time on the road, take some things they need and keep them on their behalf (storage will be charged extra);

Generation communication: University is like a small society, and it is easy for classmates and friends to be embarrassed and unhappy. But due to self-esteem, it is always impossible to untie the knot first. At this time, we can take the place of people in need, as an intermediary to help communicate and mediate the originally unsmooth relationship;

Train of thought generation: learn from the excellent experience of all parties, provide constructive ideas for those who encounter difficulties in life, study and feelings, and solve problems for those in need.

Design beautiful, cool and concise covers (application books, planning books, etc.). )

Operation principle of verb (abbreviation of verb):

1, truth principle: be polite to those who ask for help, do not cheat, be friendly and equal. "Customer is God" is no longer an empty sermon here, but a real feeling;

2. Principle of mutual benefit: on the basis of sincerity, realize equality and mutual benefit between customers;

3. Scientific principle: to ensure that the planning provided for help seekers is scientific and reliable; It's really practical.

4. The principle of keeping promise and punctuality: meet the needs of others at the specified time and place;

Intransitive Verb Service Group:

1, people who are busy with study and work and have no time to think;

2. People who are pressed for time and are not helpful;

3. People who advocate innovation and have single personal ability;

4. School teachers and foreign teachers.

Seven, market analysis:

1. Up to now, there are no such shops inside and outside the university campus. Therefore, we are in a relatively favorable position in the market competition. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.

2. In addition, the university is a place full of talented people, and "ideas" come to us at will, so another problem we face is that our classmates disdain to accept it, so we should come up with prestigious, quality and really effective "ideas" and set out to establish a good image first, so as to open the market faster.

University is a small society, so it has a large number of customers. Although it may be difficult at first, we will stick to it and operate with integrity. I believe that we will make our own reputation, attract more people and achieve mutual benefit and win-win results.

Eight, business strategy:

1, manpower: recruiting talents with high thinking and unique innovative ideas; At the same time, employees must have the spirit of hard work, strong communication skills and language organization skills are preferred. On this basis, adopt an orderly management model;

2. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds;

3. Operation: In order to make up for the shortage of funds, printing and copying services can be attached to the store at the same time, which can not only increase income, but also increase visibility to a certain extent, so that students who come to print and copy can understand the business scope of the store and expand publicity;

4. Strategically: 50% discount and free service can be taken during the opening period;

5. On the storefront: the storefront needs to be located in an eye-catching place, and the storefront design needs to be novel and unique, reflecting the image of wisdom;

6. Equipment: We need two computers, printers, photocopiers, telephones, desks and chairs, and small office supplies.

Nine. Source and distribution of funds:

1. Source: At first, we adopted the joint-stock system and brought our own computers and other large items; Printers and photocopiers can be bought second-hand to save money.

2. Distribution:

1, monthly basic salary payment standard: 80% of net surplus income will be paid to employees at the end of each month in proportion to the share;

2. Monthly royalty distribution standard: according to personal satisfaction with accepting projects, completing projects and customers, employees' personal performance is divided into three grades: A, B and C, so as to distribute royalties.

X. cost:

Agent planning: charge according to the planning difficulty, the basic fee is 5 yuan, and then adjust slightly according to the difficulty, and the rest is paid by itself according to customer satisfaction;

Writing plan: Pay according to the number of words, the basic fee is 2 yuan, and then adjust slightly according to the difficulty;

Goods substitution: according to the distance of the road and the weight of the goods, the basic fee is 2 yuan, and then it is slightly adjusted according to the difficulty, and the storage is charged separately, with an average of 1 yuan/day; Agency communication: According to the final adjustment degree and customer satisfaction, the fee is charged, and the basic fee is 2 yuan. If the first mediation fails, the second adjustment can be made free of charge until the customer is satisfied;

On behalf of the idea: the basic fee 2 yuan, if it is useless to those in need, can be free of charge; Design the cover for others: charge an indefinite price according to different styles.

XI。 Anticipated problems and solutions:

In the process of service, customers may ask for compensation because of dissatisfaction. Therefore, we must adhere to the principle of "customer is God" and try our best to meet the reasonable requirements of customers.

In the process of service, such a situation may occur, because of our dereliction of duty, resulting in the delay of customer demand projects. At this time, you must apologize to the customer and avoid charging fees, and promise to serve the customer for free next time;

In the process of service, there may be fixed capital turnover or some sudden emergencies, and corresponding solutions will be made according to the situation.

I recommend it carefully.