What are the profit models and sustainable profit sources of bicycle sharing such as mobike and ofo?

Note: The following are personal opinions, or network data collection, and some guesses. Does not mean authority.

Since 20 15 and 20 16, bicycle sharing, led by mobike and ofo, has risen rapidly in cities in various ways. Today, there are about 15 to 20 bicycle sharing brands in China market. At the same time, bike sharing is also seeking financing. After all, the sharing of economic thinking in the Internet industry is based on "burning money". On October 4th, 2065438+2007150,000 USD, mobike announced that it had obtained Series D financing, and on March 30th, 2065438+2007, OFO also announced that it had completed Series D financing of 450 million USD. Why is the bike-sharing economy so hot, or why are angel investors eyeing them now? Internet companies actually only look at the future, so most of them don't care much about "burning money" now. At the same time, Ma Yun also pointed out that "the most expensive thing in the world is free". None of these entrepreneurs have a low IQ and are very sensitive to the sense of smell in the future.

deposit

Various free travel activities in bicycle sharing have won users, but at the same time, users must pay a part of the deposit to ride for free. According to the deposit of 299 per car in mobike, it is roughly 300 yuan. If mobike has 65,438+million users, it will be a deposit of 3 billion. Even if the deposit is kept in the bank for one year, the interest will be high. In addition, bike sharing is still an internet company. As for where the deposit went, we just dropped it. Although the refund speed of major bike sharing companies is also very fast, you will have a certain user stickiness once you use it, and you still need to recharge it next time you use your bike. Moreover, there are few users, and a car may have a deposit of more than a dozen users when it is put into use, and the deposit will also be used for it.

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Bicycle sharing companies have increased users' stickiness to APP through various activities, and additional advertising pages such as entrepreneurial homepage are important sources of advertising profit. Moreover, cooperation with other Internet companies makes APP an entrance for cooperation and profit. That is, the construction of a platform.

basic service

After unprofessional calculation, a bicycle sharing only depends on one day's travel expenses, excluding maintenance expenses, and it will take about two or three years for a car to return to its original cost at the earliest. In other words, it will make money in the future, even if it doesn't make money, it can earn a certain number of users, which is also very helpful for the future layout.

Cooperation with government and big data mining

Some insiders said that in the future, the operation of bicycle sharing must rely on government funding in order to have real profit space. For example, as early as 20 10, Yonganxing undertook public bicycle projects in Taizhou, Suzhou, Zhejiang and Songjiang, and successfully operated them. At the same time, bicycle sharing companies record big data of travel through the trajectory of bicycle running, and through big data analysis, it is also a major direction of profit.

(Image from the Internet)

Of course, what is the ultimate development model of these bicycle sharing companies in the end? Personally think it is listed! In the early stage, through financing, the intermediate founder expanded the market, then occupied the market, and finally went public, and returned to investors through the stock price. The founder gained both fame and fortune.

In fact, the sharing economy represented by bicycle sharing has great potential for development. The foundation of the sharing economy company lies in the construction and maintenance of the platform, focusing on the statistics and matching of data, and financial payment and rights protection are important links. Sharing economy is characterized by the effective use of social surplus and repeatable resources and the efficient transmission of information.

The development of the sharing economy is due to the rapid development of the Internet. The essence of internet plus is to integrate the traditional industrial economic model through the internet as a tool and intermediary. The essence of sharing economy is the re-integration and distribution of resources, which effectively improves the efficiency of resources. Under the sharing economy model, the new sharing model has rapidly penetrated into people's "food, clothing, housing and transportation". "Products, skills, services, time, etc." Sharing mode can be formed under certain conditions, and the impact of sharing economy on traditional economic model is increasing. With the advent of the era of big data and the improvement of the credit and legal system, the sharing economy will surely develop rapidly in the next few years! We also look forward to the further development of bicycle sharing and truly serve us.