What brand is innohome?

INNOHOME is a domestic brand, which comes from Wanxian Decoration, a joint venture between China brand real estate enterprise Vanke and China O2O real estate service provider Chain Home. INNOHOME, relying on Vanke's 32-year experience in real estate development and the delivery of one million sets of fine decoration, combined with more than 6,000 stores nationwide, built a real estate full chain service platform on 20 15.

Wanlian provides other stratification besides price, style and cycle. Starting from the family structure, graduate students activate the scene, and the service selection mode becomes complete, partial, single choice and multiple choice. Product experience and user needs change with time. Wanlian has spent a lot of time exploring the deep-seated and ever-changing needs of users, and has been iteratively upgrading, thus achieving a better product experience.

iNNOHOME

Wanlian innohome products have been officially expanded, providing new hardcover standards for150,000 new housing projects in nine cities including Beijing, Shenyang, Taiyuan, Jinan, Yantai, Qingdao, Tianjin, Dalian and Changchun.

This means that buyers in these cities can not only choose the original high-standard Vanke hardcover, but also choose Wanxian innohome products with Vanke quality and closer to the market.

For Wanlian, this model relies on Vanke brand, allowing customers to choose independently, which can not only test the demand of second-and third-tier decoration market, but also improve products quickly according to customer feedback, and make brands in second-and third-tier cities, thus welcoming a bigger market.

Wanlian is a home improvement enterprise jointly invested by Beijing Vanke and Chain Home. Liu Xiao, senior vice president of Vanke Group and chairman of Beijing Region, is personally in command and is the chairman of Wanlian.

Since its establishment, Wanlian and Vanke come down in one continuous line, inheriting Vanke's craftsmanship and fine quality, and continuously researching and developing decorative product standards with the attitude of "ALL IN". The developed products have been tested and recognized by the market.

By the end of 20 16, the business scale of adding 1000 bills per month has been realized, with a total turnover of about 500 million yuan, so it is time for large-scale marketing. This expansion from Beijing is preceded by innohome, a brand new product launched by Wanlian in March this year, which will be directly grafted into Vanke's product decoration system.