Platform introduction of Pollen Club

1. Baidu Tieba:

1. Huawei Bar:

Based on Baidu Tieba, it is a platform that mainly serves pollen, discusses Huawei products, and exchanges usage experiences. . It was founded freely by Pollen in 2014 and was in a state of no management. Later, with the help of enthusiastic Pollen, a preliminary management order was formed. Later, with the core concept of serving Pollen, it connected with the Pollen Club and often held various exciting activities and produced various products. Wonderful review posts, resource posts, answer posts, etc., and special columns continue to operate.

1.1 The strategic position of Huawei Bar operation

Build a pollen management platform covering the entire network, incorporate the pollen active in Tieba into the services of the Pollen Club, and use it on the Baidu Tieba platform Continue to expand the number of pollen populations. Promote information about various Huawei and Honor products to users in a more accurate and personalized way.

Using the freedom and high activity characteristics of Baidu Tieba platform to strengthen interactive connections with pollen and increase user brand stickiness.

Focus on products, focus on pollen management, give full play to the value of Tieba pollen, cultivate and tap pollen's self-operation capabilities, and improve pollen's original content production, marketing voice communication, problem mutual assistance services, product suggestion feedback, data research, etc. value.

2. Huafen Tieba Alliance

Huafen Tieba Alliance is composed of Huawei series product Tieba. These Tieba are all private bars independently established by Huafen out of love for brand products. They are completely reserved. Tieba has a high degree of freedom and is uniformly operated with the assistance of the Pollen Club. The relevant information is truly transmitted to the Pollen operation team, which helps the Pollen Club listen to the most authentic user voices on a larger scale, serve users better, and maximize user brand recognition. .

2. Pollen City Club

Pollen City Club, also known as Pollen City Club, is an important part of the offline pollen community. It manages pollen through a unified management system and points system; The Pollen Club (Forum) uses the same city circle as its online position; based on the city, it organizes pollen-themed activities or cooperates with various official project activities.

3. Pollen College Club

It is an offline organization of Pollen Club based on colleges and universities across the country. The structure is as follows: the country is divided into "South China, Southwest, Southeast, East China, Northwest, and Central China" , North China, and Northeast China". The region has set up Pollen as the "regional president", responsible for "the activity of pollen college clubs in the region, the expansion and establishment of new colleges and universities, docking with official large-scale activities, and the planning and tracking of independent pollen activities. ”;

Each college club has a college minister who is responsible for “the pollen activity of the school, the growth and influence of the club’s membership, monthly independent activity applications, and the corresponding school’s college circle management”

The Pollen Club (forum/community) corresponds to the "College Circle".