What preparations should be made for the campus recruitment interview?

Campus recruitment is not a high-tech job. The most important thing is that "details determine success or failure". To do a good job in campus recruitment, there are several links to pay attention to.

First,? Advance publicity

What do you mean "a clever woman can't cook without rice"? It was when the mighty school recruitment working group arrived at the lecture site with great ambition, only to find that there were no staff in the lecture room of Nuoda University-was it embarrassing and suddenly collapsed? Carefully prepared courseware, attractive treatment, who should I tell? On the other hand, when you see that the classroom is crowded, the corridor outside the door is crowded with students who can't get in, and even the front row of the ground is full of students, does the staff become more enthusiastic and responsive, and the position of the lecturer is greatly encouraged, so the content expressed is more infectious? Therefore, we say that good publicity is more than half of the success of school recruitment!

After the announcement time and place are determined, the more conventional publicity means is to post posters in the school park (including other schools nearby); Contact the school employment office and post the recruitment information on the school website; Post on the school BBS, and arrange people to post every day; Publish information on professional websites; Hanging banners and large spray-painted backgrounds near the lecture room and on the spot ... Considering keeping pace with the times, we can also open a special recruitment Weibo, make a campus recruitment website and set up an independent mailbox to collect resumes.

Here, there are several details that need special attention. First, it is best to recruit one or two campus ambassadors in the school to help complete the above work. They can make posters, top posts and other work get twice the result with half the effort, especially the BBS in some schools is only open to students of the school; Second, there must be a certain amount of publicity in advance, and at the same time, considering that the poster may be covered and torn, it is necessary to arrange the second and third rounds of repeated posting; If you go to multiple cities, it is best to arrange an interface person in each city. The tasks of the interface person include inspecting the presentation site and interview site in advance, confirming with the school whether banners and backgrounds can be hung, whether audio-visual equipment is available, and whether it is necessary to borrow cars and print materials for the working group.

Second,? Courseware and materials preparation

What courseware and materials should be prepared for a successful demonstration? Let's look back.

First of all, the presentation process needs an elaborate PPT, including the main information points that the enterprise wants to convey, such as the basic situation of the enterprise, the demand of this recruitment, the recruitment process and so on. It is very important for the host to play on the spot, but it should be carried out under a framework to avoid missing important information points and information distortion caused by voice transmission, especially in the case of preaching in many places.

Followed by a wonderful corporate promotional film. Conditional enterprises had better make a campus recruitment propaganda film. You can consider playing it to the students who are present first before the official start of the speech, or you can design it as the first link of the official start of the speech. Its content and PPT complement each other, and important information can be repeated in different ways, thus deepening the impression of the students present. Although the promotional film is not a mandatory option, we strongly recommend it. Imagine, if we are students, facing two similar enterprises, we will feel that the enterprises that have made special promotional videos pay more attention to this campus recruitment and have more strength. The propaganda film makes people feel that the company is relatively more standardized. Based on the above feelings, is it easier for students to have a good impression on the enterprise with the help of promotional videos and enlarge their desire to join the enterprise?

Third, materials needed for site layout and pre-publicity such as posters (outdoor posting), folding pages (on-site distribution), Yi Labao (on-site display), banners (outdoor publicity), background paintings (site layout), work permits (worn by staff) and so on. Usually, in an enterprise, the HR department can put forward requirements to the marketing department (or propaganda department), and the marketing department (or propaganda department) is responsible for formulating them.

As for how to make promotional videos and materials, we suggest giving them to professional companies. The human resources department and the marketing (publicity) department should strengthen information communication to ensure that the recruitment intention is consistent with the existing material selection of the enterprise.

Is this enough? On the surface, it is true, but in practice, it is still not enough. For example, although we have determined the topics of the interview, how can we judge whether the interviewer meets the needs of the enterprise and can enter the next link through the answers to these topics? A thousand readers have a thousand Hamlets in their hearts, and a hundred interviewers have a hundred standards.

Due to the differences in the enrollment direction and recruitment mode of each enterprise, the design of its propaganda means, presentation methods and testing links will inevitably vary widely, and what we are talking about here is likely to be leaked. What we mainly emphasize is consistency: consistency of recruitment demand and recruitment link design, consistency of personnel caliber and judgment standard.

Third,? On-site control of demonstration

"Everything is ready, only the east wind." The preaching itself is undoubtedly the key moment of the "final battle", but the preaching scene is often the most uncontrollable link. How to make a beautiful presentation to attract outstanding talents for enterprises?

The biggest risk point at the presentation site is "unpopular". Therefore, on the eve of the presentation, it is necessary to sort out the resumes of online investment and inform some students who meet the needs of enterprises to attend the presentation. If not many resumes are received, it is suggested to skip the resume screening and inform all students who submitted resumes. At the same time, people should be prepared to distribute a single page to teaching buildings, canteens and other places where people are concentrated one hour before the start of the presentation, so as to increase the popularity of the website.

Based on this, we should review our previous work-when determining the venue for the presentation with the school, we must correctly measure the influence of the enterprise, the recruitment period, the number of unemployed people in the school and other factors, instead of blindly pursuing the style of the classroom. Usually, we prefer to choose 100 students in the classroom 150 students instead of 200 students in the classroom with 300 students. The gas field has a great influence on the signing of the later interview. The author has experienced a tragic PK scene in which more than a dozen enterprises give lectures in a famous domestic school on the same day and four enterprises give lectures at the same time. In fact, in some cases, there are more employees than students attending the lectures. Imagine if you were in that situation, would this demonstration go on?

The second risk point of the lecture is the temporary adjustment of the lecture hall, including the adjustment of time and place. I had this experience: I was scheduled to give a lecture at a university in southwest China at 3 pm, and at 9 am that day, the school staff informed me that there would be a power outage during this time due to line maintenance. After confirming with the school staff that there is electricity at night, we will reschedule the presentation to 7 pm that day. But at 6: 00 p.m., that is, an hour before the start of the revised lecture, the teacher of the school employment office informed us that the lecture room could not be powered on at night, on the grounds that the general affairs office did not agree to work overtime at night to generate electricity, and the employment office could not coordinate, so it could only "apologize" our company and ask it to reschedule. We hope to borrow another classroom with electricity to preach, and the answer is that the classroom belongs to the academic affairs office, and now it has stopped working and cannot be coordinated; We proposed to tell students about the changes through campus radio, and the answer we got was that the radio was under the control of the Youth League Committee and could not be coordinated ... Everyone should have thought about the final effect of this school's presentation. Of course, this may be an extreme example. I want to tell you here, mainly to tell you not to be too optimistic Anything can happen during the school recruitment. In particular, don't use the thinking of enterprises to speculate on the behavior and working methods of school staff. Fortunately, we were reserving staff when we were preaching in other schools before, so the accident at one stop did not affect the overall recruitment plan. )

Specifically, how to deal with this dilemma, it should be said that there are not many fixed models, and the focus is on the word "flexibility". We also talked about this problem when chatting with a boss. The author asked, what would you do if only 10 students came to the presentation hosted by you? The boss's answer is also quite interesting. "I received my resume directly, and the written interview was cancelled first. Find a place where I can have tea, and everyone can sit down and get to know each other while drinking tea. " Actually, this is very good. Get out of the embarrassing environment quickly, don't just stand in the empty classroom and laugh at yourself. Back to what I said at the beginning-aura, it's very important!

What if there are too many people coming? Of course, the rich also have their troubles, but they are never frustrated. At this time, take a little time to stabilize the order of the scene, and don't let the students feel that the scene is very noisy, so as to avoid the negative judgment that "these people can't control it" and "they haven't seen any big scenes". Of course, staff should also be prepared to work overtime, because the workload of resumes to be processed and written interviews to be arranged will be much greater. Having said that, we need to review the previous work arrangements: will our time schedule be too tight and too idealistic? At a presentation in Guangzhou, the number of people greatly exceeded our expectations, and as many as 120 people will be notified to join the group just by passing the written test. In the evening, the staff enter telephone numbers, group, organize resumes and print materials. , and it is 1 in the morning, followed by the dough surface and one side at 9 o'clock the next day. If the schedule of the next demonstration is tight and the staff have no chance to breathe, how can the quality of the next demonstration be guaranteed?