(B) How to build a high-performance BA team

In other words, there must be a clear division of work and the assessment direction of performance results. Usually, what our organization lacks is a clear definition of job roles and responsibilities, so it is impossible to formulate effective measurement indicators, which is called effective KPI evaluation. At the same time, an organizational structure without clear roles and responsibilities, even with KPI assessment system, can not be effectively implemented. I. Roles and Responsibilities of BA What I'm talking about here is the role and responsibilities of BA, which mainly refers to the BA that provides sales and services to consumers (customers) in the front line of sales. The roles and responsibilities of two different types of BA are introduced here, as follows: The brand counter focuses on describing the role of BA (store assistant) in the BA retail store; Personnel who provide beauty consultation and sell brand products to consumers (customers); Report to BA supervisor and accept his management to work in retail stores; Personnel who provide beauty consultation and product sales to consumers (customers); Report to the store manager (manager) and accept his main management responsibilities? 6? 1 Achieve the counter sales target set by the company? 6? 1 Make full use of sales skills to provide professional sales consulting services for consumers (customers), solve their problems and promote purchases? 6? 1 Responsible for implementing various promotions and new product launch plans of the counter; Manage the sales accessories, promotional gifts, samples and other materials of the counter? 6? 1 Strictly implement the company's counter display standards and maintain the counter image? 6? 1 Place a replenishment order with the company in time; Responsible for receiving goods and managing counter inventory? 6? 1 Fill in all counter reports accurately and timely? 6? 1 attract counter members and provide them with more comprehensive services? 6? 1 Achieve the financial targets such as store sales and profit set by the company? 6? 1 Make full use of sales skills to provide professional sales consulting services for consumers (customers), solve their problems and promote purchases? 6? 1 Responsible for the implementation of store promotion activities and new product launch plans; Manage sales AIDS, promotional gifts and samples in the store? 6? 1 Strictly implement the shelf display requirements of shops and maintain the image of shops and commodities? 6? 1 Place a replenishment order with the company in time; Responsible for receiving goods and managing inventory? 6? 1 Fill in various store reports accurately and timely? 6? 1 Attract store members and provide them with more comprehensive services. From the above analysis, both brand counter BA and retail store BA have many similarities in roles and responsibilities. Generally speaking, the roles and responsibilities undertaken by BA mainly focus on the front line of contacting consumers and providing products and services for consumers (customers). This is also the "critical moment" that we have mentioned many times! From different angles, brand counter BA is more responsible for a single brand; Retail store BA is more responsible for multi-brands in the store. In addition, more importantly, most retail stores BA must also be responsible for the profits and other financial objectives of retail stores; In most cases, the brand counter BA does not need to bear the responsibility of financial goals such as profit. Second, the role and responsibilities of the BA supervisor In the organizational structure of the BA, in addition to the BA mentioned above, the BA supervisor is also a very important part. In fact, when our brands and cosmetics store owners talk about BA, they always talk more about the shortcomings of BA and don't know enough about the problems of BA executives. But in fact, the problems of BA are more reflected in the roles and responsibilities of BA supervisors. The following are the specific roles and responsibilities of BA supervisor: Focus on describing the role of BA supervisor of brand counters, retail store supervisor (store manager), and BA supervisor of brand counters is a full-time person who supervises the daily work of counters and BA teams in his area; The supervisor (store manager) who reports to the superior manager and accepts his management is a full-time person, who is responsible for the daily work management of the store BA and the store; Report to the superior manager and accept his main management responsibilities to develop the business? 6? 1 Achieve the regional counter business target set by the company? 6? 1 Participate in the selection/sales/negotiation of brand counters and follow up the installation of counters. 6? 1 sell new products and promotions to customers in the responsible area? 6? 1 Maintain communication with customers, coordinate problems in daily work and seek solutions? 6? 1 Coordinate, supervise and manage the daily work of counter BA? 6? 1 Achieve the overall business objectives of the store set by the company? 6? 1 Maintain daily communication with the company; Coordinate problems in daily work and seek solutions? 6? 1 supervise the implementation of various promotion and new product listing plans issued by the company? 6? 1 Coordinate, supervise and manage the daily work development organization of store employees? 6? 1 Participate in the recruitment training of counter BA? 6? 1 Train BA counters to carry out promotional activities and launch new products? 6? 1 Formulate and realize the career development plan of counter BA? 6? 1 Participate in store staff recruitment and provide various trainings? 6? 1 Does the training shop BA implement the company's promotion and new product launch plan? 6? 1 Make and realize the career development plan of BA in the store. Comparing the roles and responsibilities of BA and BA supervisor, we can clearly find out what the real value of BA supervisor is. Is it for sale? Profit? Member? These are not the most important! But how to develop the organization!