How to solve the pre-promotion of talent websites

As a money-burning investment, investors need strong capital injection, and operators need just the right operation plan and promotion steps. Many investors and operators will put forward luxurious advertising promotion strategies, but the author thinks that this promotion method is very low in feasibility and minimal in effect through analysis.

The factors with small feasibility mainly lie in three aspects:

1. The investment is large and the investment cycle is long.

It is difficult to grasp the profit cycle, which makes it difficult to estimate the amount of funds invested.

The advertising fee is very expensive.

The large-scale advertising promotion of talent websites is nothing more than TV, newspapers, magazines, well-known information portals and industry-related portals. Although these media have a good effect, the price is naturally not worth it. It's hard to step down after advertising 1 day on TV, and it's hard to step down without 70,000 or 80,000 insider quotations. It takes tens of thousands for a magazine to do a section or an issue, and everyone knows more or less about other website media. Well, if 1 month does not exceed one million, it is difficult to promote it well. How many companies can afford such advertising investment, especially when I don't know how long the investment cycle is?

3. It is difficult to accumulate high-quality recruitment enterprises and high-quality talents in a short time.

The quality of a talent website is not determined by how well it is done. The talent network in the world is the same, and the so-called difference lies in the different page styles and the different positioning of talent structure and recruitment enterprise structure. The core of the competition of talent network lies in the popularity of recruiting enterprises and the quality of talents. The number of famous enterprises and the quality of talents complement each other. The more well-known enterprises are, the easier it is to attract high-quality talents, and vice versa. Excluding the introduction of well-known enterprises and high-quality talents, it is hard to say that there is no amount of advertising investment.

The author believes that the promotion of talent network needs three steps:

First, the introduction of talents and the entry of enterprises in the early stage.

The launch of the talent website is in no hurry to find promotion channels. The first thing to do is to publicize and communicate with schools and various educational institutions, carry out talent introduction plans and form strategic cooperation. In terms of enterprises, we vigorously seek enterprises to enter. When the website is not promoted, we often pay for enterprises to enter and do related work for free.

Second, carry out network promotion.

The main job seekers are college students. These people don't have strong connections and rely on the Internet to find jobs. These people are also familiar with the Internet. Therefore, network promotion should be carried out before traditional media, and the main targets are information portals, educational websites and campus networks. This will help reduce the waste of funds and accumulate a certain popularity.

Third, the late strong media promotion.

After the network promotion, we will return to the promotion of traditional media, mainly magazines and television. This will help to further promote the talent network and save money. More importantly, let the money be spent more reasonably and efficiently.

Summary: It is not enough to be a talent network only with funds and effective marketing promotion strategies. Only strong capital investment and effective marketing strategy can go further.