How to become a fashion buyer with zero foundation

When we search the major recruitment platforms, it is not difficult to find that many luxury brands, clothing companies and buyers' shops are recruiting a large number of "fashion buyers" positions. As the hottest fashion profession at present, "fashion buyer" has been endowed with a mysterious aura.

With the popularity of shopping malls and this retail form in China, fashion buyers, as the soul of shopping malls, have also become a hot group of people in the market, and they are the comprehensive talents sought after by major companies.

Who is the fashion buyer? What is their daily work and how to become a qualified fashion buyer? Today, we will answer your questions one by one and unveil the mystery of fashion buyers.

Who is the fashion buyer? The most fashionable analyst

If you only see fashion buyers wandering around the major fashion week shows, exhibition halls and press conferences, wearing bright clothes to sell money, it will determine the lifeblood of the brand and the future fashion trend. Then you only see their enviable appearance. In fact, the buyer's work is more behind the scenes: from the beginning of procurement, to the transportation, storage and shelving of goods, until the sale is completed, the buyer should closely follow up.

Generally speaking, the buyer is the person in charge of purchasing, and also a fashion expert who analyzes market data, fashion trends, sales mechanism and considers other factors to make a purchase decision.

Therefore, the buyer's job is not only to buy in buy buy, but also to study the market and consumers and decide when and where to buy what products and how many products to buy at what price. Therefore, the daily life of fashion buyers is not only "beauty", but also numbers!

Therefore, to become a fashion buyer, you must also be an all-round expert in fashion, economy and market.

The daily life of fashion buyers?

Market research → trend forecast → data analysis → participation in fashion week and ordering → store training.

market survey

Fashion buyers need to know the composition of users in different regions and business districts. Through the method of market research. Understand the age, occupation, fashion sensitivity, shopping habits and competitors of this business circle.

Trend forecast

Because of the different fashion trends, living habits and customs in different regions, buyers should consider factors such as region and time when choosing fashion trends. At the same time, fashion buyers need to absorb the latest fashion information from all over the country as the basis for deciding what to buy in the future.

data analysis

During regular sales, buyers need to get at least weekly data updates from the sales and operation departments, find the products with poor sales in time, adjust their display, or contact the marketing department to make a promotion plan to improve the sales of such products.

In addition, they also need to pay attention to the price and style data of competitive brands in time and formulate appropriate competitive strategies.

When buyers talk about their work scenes, they all say:

"Excel spreadsheet is the software that has been used for the longest time. Buyers must face it frequently. We use it to calculate and analyze data."

Attend Fashion Week and order.

This is the beginning of a new season for buyers. Before last Fashion Week, the buyer had analyzed the sales data of last season or more, and formulated the purchasing strategy and overall budget for the new season.

Buyers will focus most of their energy on static exhibitions in showrooms and trade fairs. They will study the style, material, color and pricing elements of the new sample clothes and make a preliminary purchase plan according to the established purchase strategy and budget. After the fashion week, the buyer will send the confirmed order information to the brand.

Workshop training

Buyers are the people who know best why these goods are sold in stores. They first came into contact with goods in fashion week, communicated with designers, learned the story behind each product, and made more accurate sales forecasts for the products.

Therefore, when selling goods in stores, customer-oriented salespeople need to be trained by buyers and learn as much information as possible from them in order to better introduce goods to customers and promote sales.

In addition, the buyer will also train the exhibitors. These buyers, who have a deep understanding of the sales data of goods collocation, can not only help to better convey the design language, but also guide exhibitors to combine related products more appropriately.

What abilities do you need to be a buyer?

Taste and fashion sensitivity, data processing skills, communication skills.

Taste and fashion sensitivity

As a practitioner in the fashion industry, love and sensitivity to fashion is also an essential quality for buyers. Today, buyers are springing up like mushrooms after rain. Good taste and fashion acumen will become the strongest core competitiveness of fashion buyers.

"Usually, when brands and fashion retailers recruit buyers, they will observe the clothes of the candidates in the interview, talk to them about their favorite fashion styles, and see if their tastes are consistent. "Kelly

Gong Yingchun, a luxury industry consultant in the service industry, said that in the fashion industry, buyers should be the people who can wear clothes best.

data handling capacity

To be an excellent buyer, the ability of logical analysis is more important. "Buyers don't do things by feeling at all. Many laws of buying goods can only be obtained by analyzing the previous sales laws. They have a very rational side and must be very sensitive to numbers. "

In addition, an excellent buyer should not only be able to master a lot of boring data statistics and analysis, but also be able to quickly find out the rules from them and apply them to the whole shopping process.

Communication ability

Buyers have business dealings with almost all departments of brands or retailers. They want to give up the finance department.

Communicate budget and pricing, share data and customer feedback with sales department, coordinate goods management with operation department, discuss styles and fabrics with designers, and pay attention to suppliers and logistics. In the communication with all links, we must keep smooth and express our intentions clearly.

"You should be able to clearly express why you can do this and not do that; You should be able to talk freely about all aspects of supplier brand; No matter whether the business is good or bad, you should maintain good communication with all parties. " This ability is even more important, because buyers in stores must keep in touch with more brands.

Although fashion buyers give people a very fashionable and emotional impression from the appearance. But many times, they play more and more rational businessmen.

Want to be a fashion buyer?

Not everyone who loves shopping in buy buy can become a professional fashion buyer. If you trust your fashion intuition and are willing to deal with people in all aspects such as product data and sales, it's time to start your career as a fashion buyer!

The era of professional buyers has arrived. As the largest market in the world, China will have an endless demand for buyers. Those who take the lead in becoming fashion buyers will definitely become the best in the industry and gain the favor of brands.