How does a novice shop become an instant hit?

Don't waste opportunities before renovation, and do the following five things. How can we get out of the way and not eat duck eggs in clothing stores, and how can we get immediate results? Today, Bian Xiao gives you five tricks! Create momentum for the opening of many stores through renovation. During the renovation, the publicity of many shops was blank. During the ten-day renovation period, people came and went at the door of the store, which was wasted. In fact, at this time, you can make a conspicuous large-scale inkjet and a temporary advertisement, which costs not much, but more than 100 yuan. The content of the advertisement can be the brand image propaganda of the upcoming opening, or it can be a little disclosure of the store propaganda. Another way to save money is to pull a banner and write "from XXX". In addition, it is also a good opportunity to make beautiful job advertisements to promote clothing brands. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role. In fact, we have seen some companies show their strength through full-page job advertisements in newspapers before, and the reason is the same as this. You don't have to believe in any auspicious day to create momentum for the opening of the weekend, but the choice of opening time is very important. It is necessary to attract as many customers as possible and cause a sensation. Generally speaking, it is best to open on Friday and Saturday, because these two days are the two days of the week when people have the strongest sense of shopping and the largest traffic. Customers have herd mentality, like excitement and crowds. Some stores say well, no matter how many achievements you have today, it is comfortable to watch many people. Use the atmosphere to create momentum for the opening. Opening a business must have an atmosphere. Let customers know that you are starting a new business. I don't approve of setting off fireworks, but you must try to get some flowers, at least eight, which are too few and have no atmosphere; Of course, if conditions permit, there can also be archways, and some people will engage in bands and the like. In fact, it is not necessary, just like fireworks, which look tacky and do not match; The opening atmosphere is created to improve the rate of entering the store. In addition, music is also very important. It must be dynamic music. Storefronts without music are terrible. When you try to stop the music when it is turned on, people's noise will suddenly stand out and everyone will suddenly be at a loss. Concerts mask people's noise and increase customers' sense of security. Quiet storefront makes female customers feel insecure, which is not conducive to relaxing shopping. Create momentum for opening through promotion. Due to long-term habits, customers will not adapt if they are not promoted at the time of opening. In fact, it is not required that the goods sold are of great value, nor that they must be profitable; The promotion of new store opening is usually platinum card, which is very special and exquisite. It is generally not available in the market. Girls like it as soon as they see it, especially when there are three lines on the back. Everyone is happy when they see it: "I am willing to give this card to successful female fashion girls and feminine women", and all women can sit in the right place; Moreover, platinum card promotion is different from general sales discount. The sales discount is one-off, and giving a platinum card can increase the customer's stickiness and encourage customers to shop again. Of course, if it's an ordinary VIP card, it won't have such a magical effect. Many people take it and throw it away. But the platinum VIP card is different, because it is not only a card, but also a collectible handicraft, which is the first consideration when making a platinum card, so the cost is not cheap, about four or five times that of a general VIP card ... Many stores pay attention to how much discount to make when making a VIP card, and there are some ridiculous rhetoric such as the right to interpret, while we focus on the scientific collection of cards and explain VIP cards from a deeper level. Use goods to create momentum for the opening of new stores. Customers come into the store to be fresh, but we want customers to have a shopping experience. Customers have a shopping experience in the store, they will feel like regular customers when they come back next time, and they will relax when they come back next time; This is why we like to go to the familiar barber shop instead of changing places every time; In addition, when customers buy the first product, they will greatly increase their desire to buy other products; That's why we went to the supermarket to buy a bottle of shampoo and finally brought back a lot of things. Therefore, it is very necessary to prepare some inexpensive products that everyone can buy, one more and one less. For example, supermarkets often treat eggs, washing powder and cooking oil as such commodities; You can also prepare some small earrings, small rings, nail polish and other commodities.